Rascasse Audience Intelligence

State Street Corporation Target Market in United States

Name: State Street Corporation — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about State Street Corporation in United States — modelled from more than twelve digital signal sources. State Street Corporation has an estimated audience of 549,910 people in United States.

#38among Bank in United States #3557among Brand in United States #2158in Business & Career

The average State Street Corporation fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Massachusetts, New York.

Top brand affinities include Bank of America, Capital One, Fifth Third Bank, with strongest over-indexing on Bank of America (29.72× the country average).

Demographically, the State Street Corporation audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical State Street Corporation fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Bank of America.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the State Street Corporation profile in United States.

Audience size

550K

in United States

Gender

37.3%♀

62.7% male

Age

37.7

average years

Country rank

#34649

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of State Street Corporation

37.3% are female, 62.7% are male, average age 37.7.

Fig. 02

Gender split

37.3%

Female

62.7%

Male

Demographic split for State Street Corporation audience in United States
Metric	Value
Female	37.3%
Male	62.7%
Average age	37.7
Estimated audience size	549,910

Fig. 03

Age distribution

Age distribution of the State Street Corporation audience in United States
Age bracket	Share	%
16-19		31%
20-29		14%
30-39		15%
40-49		17%
50+		23%

Fig. 04

Worldwide distribution

52.4%

of the worldwide State Street Corporation audience comes from United States.

Worldwide audience distribution share by country for State Street Corporation
Country	Share
United States	52.4%
India	16.4%
United Kingdom	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the State Street Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

State Street Corporation customers by region in United States
#	Region	Reach	×
01	Connecticut	~30K	5.10×
02	Massachusetts	~50K	4.79×
03	Wisconsin	~40K	4.67×
04	Utah	~10K	2.43×
05	Maine	~5K	2.28×
06	Rhode Island	~3K	1.86×
07	New Hampshire	~4K	1.62×
08	New York	~50K	1.49×
09	California	~90K	1.42×
10	Washington	~10K	1.27×
11	Pennsylvania	~20K	1.23×
12	New Jersey	~20K	1.19×
13	Illinois	~20K	1.12×
14	Vermont	~1K	1.06×
15	Indiana	~10K	1.03×
16	Mississippi	~5K	1.03×
17	Michigan	~10K	0.93×
18	Delaware	~1K	0.85×
19	Oregon	~5K	0.81×
20	Washington, District of Columbia	~1K	0.77×
21	North Dakota	<1K	0.77×
22	Alaska	<1K	0.74×
23	Idaho	~2K	0.72×
24	Nebraska	~2K	0.72×
25	Kentucky	~5K	0.71×
26	South Dakota	<1K	0.71×
27	Iowa	~3K	0.68×
28	Montana	~1K	0.68×
29	Tennessee	~8K	0.67×
30	Kansas	~3K	0.67×
31	Virginia	~9K	0.65×
32	West Virginia	~2K	0.62×
33	Hawaii	~2K	0.62×
34	North Carolina	~10K	0.61×
35	Louisiana	~4K	0.60×
36	South Carolina	~5K	0.59×
37	Arkansas	~3K	0.58×
38	New Mexico	~2K	0.58×
39	Missouri	~5K	0.57×
40	Ohio	~10K	0.55×
41	Oklahoma	~3K	0.46×
42	Nevada	~3K	0.46×
43	Alabama	~4K	0.45×
44	Maryland	~4K	0.44×
45	Minnesota	~4K	0.44×
46	Texas	~20K	0.42×
47	Georgia	~7K	0.41×
48	Florida	~20K	0.40×
49	Colorado	~4K	0.40×
50	Arizona	~4K	0.35×

Affinity by region — State Street Corporation, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the State Street Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for State Street Corporation audience
#	Interest	Category	×
01	First Republic Bank	Business & Career	168.91×
02	Bret Hart	Sports	85.13×
03	Gala	News	71.91×
04	Edina Realty	Home & Garden	68.28×
05	John Cleese	Movies & TV	57.21×
06	T. Rowe Price	Business & Career	50.77×
07	Fifth Third Bank	Business & Career	46.58×
08	American Funds	Business & Career	44.27×
09	Bank of America	Business & Career	29.72×
10	Northwestern Mutual	Business & Career	28.51×
11	Sia	Music & Radio	25.03×
12	The Undertaker	Sports	22.10×
13	Triple H	Sports	16.98×
14	Capital One	Business & Career	16.48×
15	Saving Private Ryan	Movies & TV	15.06×
16	FlightAware	Travel & Leisure	13.58×
17	Wealth management	Business & Career	7.66×
18	E-Trade	Business & Career	7.50×
19	Wells Fargo	Business & Career	7.41×
20	Planet Fitness	Sports	3.29×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the State Street Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by State Street Corporation audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.82×
Need for Security	CONSERVATISM	2.44×
Career Orientation	POWER	1.85×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by State Street Corporation audience · Rather not
Trait	Cluster	Score
Sustainability	BALANCE	0.63×
Luxury Orientation	PREMIUM	0.73×
Extroversion	THRILL	0.77×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is State Street Corporation's target market in United States?

State Street Corporation's target market in United States covers an estimated 549,910 people, concentrated in California and Massachusetts.

What is the gender split and age of State Street Corporation customers?

37.3% of the State Street Corporation audience are female, 62.7% are male, with an average age of 37.7 years.

Which brands do State Street Corporation fans like most?

State Street Corporation fans show strongest brand affinity for Bank of America (29.72×), Capital One (16.48×), and Fifth Third Bank (46.58×) over the country average.

Where do State Street Corporation fans live in United States?

State Street Corporation fans in United States are most concentrated in California (reach ~90K), Massachusetts (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do State Street Corporation fans also like?

Beyond State Street Corporation itself, the audience over-indexes on Capital One (16.48×), Fifth Third Bank (46.58×), Bret Hart (85.13×), and T. Rowe Price (50.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

Bank of America (61,039,441)
Capital One (60,382,317)
Chase (40,846,074)
Citibank (16,878,532)
Toronto-Dominion Bank (15,487,256)

See State Street Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for State Street Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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