State Street Corporation Audience in United States

State Street Corporation has an estimated audience of 563,940 people in United States. 37.3% are female, 62.7% are male, average age 37.7. Top brand affinities: Capital One, Bank of America, Fifth Third Bank, Gala, Bret Hart.

Top brand affinities include Capital One, Bank of America, Fifth Third Bank, with strongest over-indexing on Capital One (29.49× the country average). Demographically, the State Street Corporation audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of State Street Corporation fans

Demographic split for State Street Corporation audience in United States
MetricValue
Female37.3%
Male62.7%
Average age37.7
Estimated audience size563,940

Audience persona

The typical State Street Corporation fan in United States is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Capital One.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for State Street Corporation audience
BrandAffinityCategory
Capital One29.49×Business & Career
Bank of America29.16×Business & Career
Fifth Third Bank49.05×Business & Career
Gala67.57×News
Bret Hart64.07×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Edina Realty69.5×Home & Garden
Wells Fargo6.28×Business & Career
PSV Eindhoven54.71×Sports
First Republic Bank95.2×Business & Career
T. Rowe Price28.9×Business & Career
Microblogging12.67×Technology & Electronics
Sia29.91×Music & Radio
Singer-songwriter5.51×Music & Radio
John Cleese42.3×Movies & TV
American Funds38.63×Business & Career
Morgan Stanley19.59×Business & Career
FlightAware12.08×Travel & Leisure
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by State Street Corporation audience
TraitClusterScore
Need for SecurityCONSERVATISM1.86
PatriotismCONSERVATISM1.84
Career OrientationPOWER1.57
TravellingTHRILL1.29
Design AffinityPREMIUM1.22
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for State Street Corporation
CountryShare
United States53.8%
India15.7%
United Kingdom4.5%

See State Street Corporation audiences in other countries

More Bank audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for State Street Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.