State Street Corporation Audience in United States
State Street Corporation has an estimated audience of 563,940 people in United States. 37.3% are female, 62.7% are male, average age 37.7. Top brand affinities: Laneige, La Opinión, Home equity, Nebraska Cornhuskers football, Alaska.
Top brand affinities include Laneige, La Opinión, Home equity, with strongest over-indexing on Laneige (14.15× the country average). Demographically, the State Street Corporation audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of State Street Corporation fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 37.7 |
| Estimated audience size | 563,940 |
Audience persona
The typical State Street Corporation fan in United States is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Laneige.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laneige | 14.15× | Beauty & Wellness |
| La Opinión | 14.91× | News |
| Home equity | 2.42× | Home & Garden |
| Nebraska Cornhuskers football | 4.15× | Sports |
| Alaska | 1.7× | Travel & Leisure |
| 19 Kids and Counting | 4.83× | Movies & TV |
| Kasik | 9.72× | Travel & Leisure |
| Kendra Scott | 2.32× | Fashion & Accessoires |
| Home staging | 3.88× | Home & Garden |
| Casamassima | 95.2× | Travel & Leisure |
| San Jacinto, California | 8.54× | Travel & Leisure |
| Business English | 3.58× | Business & Career |
| Elsword | 9.78× | Games |
| Cam Ward | 2.17× | Sports |
| Mothercare | 1.82× | Kids & Family |
| Charlamagne Tha God | 5.31× | Movies & TV |
| Grinch | 2.13× | Movies & TV |
| Sinaloa | 1.92× | Travel & Leisure |
| Giorgio A. Tsoukalos | 11.72× | Literature |
| Noodle (Gorillaz) | 1.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.86 |
| Patriotism | CONSERVATISM | 1.84 |
| Career Orientation | POWER | 1.57 |
| Travelling | THRILL | 1.29 |
| Design Affinity | PREMIUM | 1.22 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| India | 15.7% |
| United Kingdom | 4.5% |
See State Street Corporation audiences in other countries
- State Street Corporation — Germany
- State Street Corporation — United Kingdom
- State Street Corporation — France
- State Street Corporation — Italy
- State Street Corporation — Spain
- State Street Corporation — Brazil
- State Street Corporation — Japan
- State Street Corporation — South Korea
- State Street Corporation — India
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for State Street Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.