State Street Corporation Audience in United States
State Street Corporation has an estimated audience of 563,940 people in United States. 37.3% are female, 62.7% are male, average age 37.7. Top brand affinities: Capital One, Bank of America, Fifth Third Bank, Gala, Bret Hart.
Top brand affinities include Capital One, Bank of America, Fifth Third Bank, with strongest over-indexing on Capital One (29.49× the country average). Demographically, the State Street Corporation audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of State Street Corporation fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 37.7 |
| Estimated audience size | 563,940 |
Audience persona
The typical State Street Corporation fan in United States is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 29.49× | Business & Career |
| Bank of America | 29.16× | Business & Career |
| Fifth Third Bank | 49.05× | Business & Career |
| Gala | 67.57× | News |
| Bret Hart | 64.07× | Sports |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Edina Realty | 69.5× | Home & Garden |
| Wells Fargo | 6.28× | Business & Career |
| PSV Eindhoven | 54.71× | Sports |
| First Republic Bank | 95.2× | Business & Career |
| T. Rowe Price | 28.9× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
| Sia | 29.91× | Music & Radio |
| Singer-songwriter | 5.51× | Music & Radio |
| John Cleese | 42.3× | Movies & TV |
| American Funds | 38.63× | Business & Career |
| Morgan Stanley | 19.59× | Business & Career |
| FlightAware | 12.08× | Travel & Leisure |
| Income tax | 13.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.86 |
| Patriotism | CONSERVATISM | 1.84 |
| Career Orientation | POWER | 1.57 |
| Travelling | THRILL | 1.29 |
| Design Affinity | PREMIUM | 1.22 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| India | 15.7% |
| United Kingdom | 4.5% |
See State Street Corporation audiences in other countries
- State Street Corporation — Germany
- State Street Corporation — United Kingdom
- State Street Corporation — France
- State Street Corporation — Italy
- State Street Corporation — Spain
- State Street Corporation — Brazil
- State Street Corporation — Japan
- State Street Corporation — South Korea
- State Street Corporation — India
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for State Street Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.