Rascasse Audience Intelligence

The Undertaker Audience in United States

A data profile of the people who buy, follow and care about The Undertaker in United States — modelled from more than twelve digital signal sources. The Undertaker has an estimated audience of 1,279,633 people in United States.

#37among Wrestling in United States#4192among Person in United States#1816in Sports

The average The Undertaker fan in United States is 34.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include John Cena, Brock Lesnar, WWE Hall of Fame, with strongest over-indexing on John Cena (17.52× the country average).

Demographically, the The Undertaker audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Undertaker fan in United States is more male, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for John Cena.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Undertaker profile in United States.

Audience size
1.3M
in United States
Gender
22.7%♀
77.3% male
Age
34.9
average years
Country rank
#19928
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Undertaker fans

22.7% are female, 77.3% are male, average age 34.9.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for The Undertaker audience in United States
MetricValue
Female22.7%
Male77.3%
Average age34.9
Estimated audience size1,279,633
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the The Undertaker audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3924%
40-4916%
50+9%
Fig. 04

Worldwide distribution

32.5%

of the worldwide The Undertaker audience comes from United States.

Worldwide audience distribution share by country for The Undertaker
CountryShare
United States32.5%
Germany7.2%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Undertaker audience in United States is strongest.

Fig. 05

Top regions by affinity

The Undertaker fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K1.41×
02Mississippi~10K1.36×
03Kentucky~20K1.35×
04West Virginia~8K1.34×
05Georgia~50K1.23×
06Tennessee~30K1.23×
07Alabama~20K1.22×
08Texas~100K1.21×
09Pennsylvania~50K1.19×
10Ohio~50K1.18×
11Louisiana~20K1.16×
12Indiana~30K1.14×
13Oklahoma~20K1.12×
14South Carolina~20K1.08×
15Michigan~40K1.07×
16North Carolina~40K1.06×
17Missouri~20K1.06×
18Illinois~40K1.05×
19Iowa~10K1.04×
20Rhode Island~4K1.04×
21New Jersey~30K1.01×
22Nebraska~6K1.01×
23Kansas~10K1.00×
24New York~70K0.99×
25Connecticut~10K0.99×
26Delaware~3K0.98×
27Wisconsin~20K0.97×
28New Mexico~6K0.97×
29New Hampshire~5K0.97×
30Maine~4K0.97×
31Massachusetts~20K0.95×
32North Dakota~3K0.95×
33Virginia~30K0.94×
34Nevada~10K0.94×
35Maryland~20K0.93×
36South Dakota~3K0.93×
37California~100K0.91×
38Florida~80K0.91×
39Idaho~6K0.91×
40Arizona~20K0.86×
41Minnesota~20K0.86×
42Washington, District of Columbia~3K0.86×
43Alaska~2K0.81×
44Montana~3K0.80×
45Vermont~2K0.80×
46Colorado~20K0.79×
47Oregon~10K0.78×
48Utah~9K0.78×
49Washington~20K0.77×
50Hawaii~4K0.64×
Fig. 06

Affinity by region

Affinity by region — The Undertaker, United States
0.64×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Undertaker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Undertaker audience
#·InterestCategoryAffinity×
01Independent WrestlingSports33.22×
02Randy OrtonSports28.93×
03Seth RollinsSports28.73×
04Brock LesnarSports26.31×
05WWE World Heavyweight ChampionshipSports24.38×
06WWE 2KGames24.31×
07Triple HSports22.33×
08Hulk HoganSports22.27×
09Stone Cold Steve AustinSports21.99×
10Vince McMahonSports21.44×
11Roman ReignsSports21.30×
12Ric FlairSports20.52×
13John CenaSports17.52×
14WWE NetworkSports15.46×
15WrestleManiaSports13.38×
16WWE Hall of FameSports13.35×
17WWE RawSports13.23×
18WWE SmackDownSports11.38×
19African-American musicMusic & Radio4.39×
20Donald TrumpPolitics & Society3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Undertaker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Undertaker audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.56×
MindfulnessBALANCE1.13×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Undertaker audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Career OrientationPOWER0.65×
Convenience OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Undertaker have in United States?

The Undertaker has an estimated audience of 1,279,633 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Undertaker fans?

22.7% of The Undertaker fans are female, 77.3% are male, with an average age of 34.9 years.

03

Which brands do The Undertaker fans like most?

The Undertaker fans show strongest brand affinity for John Cena (17.52×), Brock Lesnar (26.31×), and WWE Hall of Fame (13.35×) over the country average.

04

Where do The Undertaker fans live in United States?

The Undertaker fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Undertaker fans also like?

Beyond The Undertaker itself, the audience over-indexes on Brock Lesnar (26.31×), WWE Hall of Fame (13.35×), Roman Reigns (21.3×), and Randy Orton (28.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See The Undertaker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Undertaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →