Rascasse Audience Intelligence

Douglas Elliman Target Market in United States

A data profile of the people who buy, follow and care about Douglas Elliman in United States — modelled from more than twelve digital signal sources. Douglas Elliman has an estimated audience of 356,302 people in United States.

#4561among Brand in United States#1628in Home & Garden

The average Douglas Elliman fan in United States is 44.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Edina Realty, Single-family detached home, Mortgage loans, with strongest over-indexing on Edina Realty (76.71× the country average).

Demographically, the Douglas Elliman audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Douglas Elliman fan in United States is balanced, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Edina Realty.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Douglas Elliman profile in United States.

Audience size
356K
in United States
Gender
51.8%♀
48.2% male
Age
44.3
average years
Country rank
#44198
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Douglas Elliman

51.8% are female, 48.2% are male, average age 44.3.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Douglas Elliman audience in United States
MetricValue
Female51.8%
Male48.2%
Average age44.3
Estimated audience size356,302
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Douglas Elliman audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

75.5%

of the worldwide Douglas Elliman audience comes from United States.

Worldwide audience distribution share by country for Douglas Elliman
CountryShare
United States75.5%
United Kingdom4.3%
Italy3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Douglas Elliman audience in United States is strongest.

Fig. 05

Top regions by affinity

Douglas Elliman customers by region in United States
#RegionReachAffinity×
01New York~200K11.75×
02Florida~70K2.96×
03New Jersey~20K2.54×
04Connecticut~9K2.38×
05Washington, District of Columbia~2K1.97×
06Massachusetts~10K1.75×
07California~50K1.30×
08Nevada~4K1.05×
09Rhode Island~1K1.02×
10Vermont<1K1.01×
11Virginia~9K0.99×
12Texas~30K0.94×
13Colorado~5K0.94×
14Delaware<1K0.94×
15Maryland~6K0.93×
16New Hampshire~1K0.92×
17Maine~1K0.88×
18Alaska<1K0.88×
19Hawaii~1K0.87×
20North Dakota<1K0.86×
21South Dakota<1K0.85×
22Pennsylvania~10K0.83×
23Montana<1K0.83×
24Illinois~10K0.79×
25West Virginia~1K0.78×
26Idaho~1K0.77×
27Nebraska~1K0.75×
28Georgia~8K0.74×
29South Carolina~4K0.74×
30New Mexico~1K0.74×
31North Carolina~8K0.73×
32Mississippi~2K0.73×
33Arkansas~2K0.71×
34Washington~5K0.70×
35Iowa~2K0.69×
36Kansas~2K0.69×
37Oregon~3K0.68×
38Minnesota~3K0.67×
39Michigan~6K0.66×
40Tennessee~5K0.66×
41Kentucky~3K0.66×
42Utah~2K0.66×
43Louisiana~3K0.65×
44Oklahoma~3K0.65×
45Arizona~5K0.64×
46Indiana~4K0.62×
47Missouri~4K0.62×
48Wisconsin~3K0.62×
49Alabama~3K0.61×
50Ohio~6K0.58×
Fig. 06

Affinity by region

Affinity by region — Douglas Elliman, United States
0.58×1.00×11.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Douglas Elliman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Douglas Elliman audience
#·InterestCategoryAffinity×
01Edina RealtyHome & Garden76.71×
02DotloopHome & Garden26.98×
03Jonathan GroffMovies & TV16.26×
04Rose LeslieMovies & TV14.29×
05Single-family detached homeHome & Garden14.28×
06The LoftMovies & TV11.71×
07Terraced houseHome & Garden11.50×
08Brokeback MountainMovies & TV11.39×
09Coldwell BankerHome & Garden9.05×
10ZootopiaMovies & TV6.74×
11First class travelTravel & Leisure6.54×
12Home automationTechnology & Electronics5.26×
13Mortgage loansBusiness & Career4.46×
14Property finderHome & Garden3.45×
15FedExBusiness & Career3.21×
16AirbnbTravel & Leisure2.99×
17Shopping mallsShopping2.66×
18Trader Joe'sShopping2.39×
19FurnitureHome & Garden1.92×
20PinterestInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Douglas Elliman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Douglas Elliman audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.04×
Career OrientationPOWER2.13×
Design AffinityPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Douglas Elliman audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
TraditionCONSERVATISM0.86×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Douglas Elliman's target market in United States?

Douglas Elliman's target market in United States covers an estimated 356,302 people, concentrated in New York and Florida.

02

What is the gender split and age of Douglas Elliman customers?

51.8% of the Douglas Elliman audience are female, 48.2% are male, with an average age of 44.3 years.

03

Which brands do Douglas Elliman fans like most?

Douglas Elliman fans show strongest brand affinity for Edina Realty (76.71×), Single-family detached home (14.28×), and Mortgage loans (4.46×) over the country average.

04

Where do Douglas Elliman fans live in United States?

Douglas Elliman fans in United States are most concentrated in New York (reach ~200K), Florida (reach ~70K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Douglas Elliman fans also like?

Beyond Douglas Elliman itself, the audience over-indexes on Single-family detached home (14.28×), Mortgage loans (4.46×), First class travel (6.54×), and Terraced house (11.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Douglas Elliman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Douglas Elliman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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