Douglas Elliman Audience in United States

Douglas Elliman logo

Douglas Elliman has an estimated audience of 362,744 people in United States. 51.8% are female, 48.2% are male, average age 44.3. Top regions: New York, Florida, California. Top brand affinities: Autism Awareness, Brokeback Mountain, Diabetes mellitus awareness, Edina Realty, Merrill Lynch.

The average Douglas Elliman fan in United States is 44.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Autism Awareness, Brokeback Mountain, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Douglas Elliman audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Douglas Elliman fans

Demographic split for Douglas Elliman audience in United States
MetricValue
Female51.8%
Male48.2%
Average age44.3
Estimated audience size362,744

Audience persona

The typical Douglas Elliman fan in United States is balanced, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Douglas Elliman in United States
RegionReachAffinity
New York202,3689.98×
Florida66,8962.72×
California56,4351.41×
Texas30,7820.99×
New Jersey22,1642.4×
Massachusetts12,4711.74×
Pennsylvania10,7680.88×
Illinois10,5730.87×
Virginia9,2141.04×
Connecticut8,8952.44×
Georgia8,6510.77×
North Carolina8,2890.76×
Ohio6,2600.56×
Michigan6,2170.66×
Maryland6,0560.97×
Colorado5,7391×
Washington5,2770.73×
Arizona4,5180.61×
Tennessee4,4070.61×
South Carolina3,8350.7×
Nevada3,7591.07×
Indiana3,6590.55×
Minnesota3,2900.63×
Missouri3,1380.54×
Wisconsin2,9000.53×
Oregon2,4780.6×
Washington, District of Columbia2,4602.26×
Kentucky2,3110.51×
Louisiana2,2230.48×
Alabama1,9180.38×
Oklahoma1,6250.4×
Utah1,6200.5×
Iowa1,3980.47×
Kansas1,3170.46×
Hawaii1,2430.8×
New Hampshire1,2030.84×
Arkansas1,1920.4×
Rhode Island1,1751.02×
Mississippi1,0160.34×
Maine1,0140.78×
Nebraska9070.5×
Idaho8830.49×
Delaware8130.81×
New Mexico6600.36×
West Virginia6040.36×
Vermont5520.87×
Montana4230.42×
South Dakota3460.41×
North Dakota3370.45×
Alaska3010.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Douglas Elliman audience
BrandAffinityCategory
Autism Awareness19.03×Health
Brokeback Mountain29.57×Movies & TV
Diabetes mellitus awareness12.48×Health
Edina Realty69.5×Home & Garden
Merrill Lynch31.03×Business & Career
Jonathan Groff29.44×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Morgan Stanley21.66×Business & Career
Rent the Runway20.78×Shopping
Capital One4.93×Business & Career
Income tax13.19×Business & Career
The Loft22.94×Movies & TV
Google Maps4.24×Internet & Social Media
Indeed.com3.89×Business & Career
Property finder5.28×Home & Garden
Planet Fitness3.46×Sports
Coldwell Banker12.93×Home & Garden
Luxury real estate5.32×Business & Career
Neil Patrick Harris15.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Douglas Elliman audience
TraitClusterScore
Quality AwarenessPREMIUM3.29
Design AffinityPREMIUM2.87
Luxury OrientationPREMIUM2.54
Career OrientationPOWER1.98
IndulgenceJOY1.92
TravellingTHRILL1.85

Worldwide distribution

Worldwide audience distribution share by country for Douglas Elliman
CountryShare
United States75.8%
United Kingdom4.3%
Italy3.8%

See Douglas Elliman audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Douglas Elliman have in United States?

Douglas Elliman has an estimated audience of 362,744 people in United States, concentrated in New York and Florida.

What is the gender split and age of Douglas Elliman fans?

51.8% of Douglas Elliman fans are female, 48.2% are male, with an average age of 44.3 years.

Which brands do Douglas Elliman fans like most?

Douglas Elliman fans show strongest brand affinity for Autism Awareness (19.03×), Brokeback Mountain (29.57×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Douglas Elliman fans live in United States?

Douglas Elliman fans in United States are most concentrated in New York (reach 202,368), Florida (reach 66,896), and California (reach 56,435). These three regions account for the largest share of the active audience.

What other brands do Douglas Elliman fans also like?

Beyond Douglas Elliman itself, the audience over-indexes on Brokeback Mountain (29.57×), Diabetes mellitus awareness (12.48×), Edina Realty (69.5×), and Merrill Lynch (31.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Douglas Elliman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.