Rascasse Audience Intelligence

Leave It to Beaver Audience in United States

A data profile of the people who buy, follow and care about Leave It to Beaver in United States — modelled from more than twelve digital signal sources. Leave It to Beaver has an estimated audience of 1,149,754 people in United States.

#1593among Movie / TV Show / Series in United States#3797in Movies & TV

The average Leave It to Beaver fan in United States is 52.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Mission: Impossible, Tony Danza, with strongest over-indexing on Google Drive (9.77× the country average).

Demographically, the Leave It to Beaver audience skews more female with an average age of 52.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leave It to Beaver fan in United States is more female, around 52.5 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leave It to Beaver profile in United States.

Audience size
1.1M
in United States
Gender
56.6%♀
43.4% male
Age
52.5
average years
Country rank
#21517
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leave It to Beaver viewers

56.6% are female, 43.4% are male, average age 52.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Leave It to Beaver audience in United States
MetricValue
Female56.6%
Male43.4%
Average age52.5
Estimated audience size1,149,754
Fig. 03

Age distribution

Ø 52.5
average years
Age distribution of the Leave It to Beaver audience in United States
Age bracketShare%
16-195%
20-295%
30-395%
40-4920%
50+65%
Fig. 04

Worldwide distribution

76.0%

of the worldwide Leave It to Beaver audience comes from United States.

Worldwide audience distribution share by country for Leave It to Beaver
CountryShare
United States76.0%
Canada9.4%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leave It to Beaver audience in United States is strongest.

Fig. 05

Top regions by affinity

Leave It to Beaver fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~30K1.44×
02Wisconsin~20K1.30×
03Iowa~10K1.25×
04Kentucky~20K1.24×
05West Virginia~7K1.23×
06Tennessee~30K1.22×
07Indiana~30K1.21×
08Pennsylvania~50K1.18×
09Ohio~40K1.17×
10Michigan~30K1.17×
11North Dakota~3K1.16×
12Oklahoma~10K1.14×
13Arkansas~10K1.14×
14Nebraska~7K1.14×
15Kansas~10K1.13×
16South Dakota~3K1.12×
17Mississippi~10K1.10×
18Alabama~20K1.09×
19Minnesota~20K1.08×
20New Hampshire~5K1.06×
21Delaware~3K1.04×
22Maine~4K1.02×
23South Carolina~20K1.01×
24Rhode Island~4K1.01×
25Idaho~6K1.00×
26Louisiana~10K0.99×
27Illinois~40K0.98×
28Georgia~30K0.97×
29North Carolina~30K0.97×
30Maryland~20K0.93×
31Virginia~30K0.92×
32Connecticut~10K0.92×
33New Mexico~5K0.92×
34Arizona~20K0.91×
35Washington~20K0.90×
36Massachusetts~20K0.90×
37Montana~3K0.90×
38Oregon~10K0.88×
39Colorado~20K0.86×
40Texas~80K0.85×
41Vermont~2K0.84×
42New Jersey~20K0.82×
43Alaska~2K0.82×
44Utah~8K0.79×
45California~100K0.78×
46Florida~60K0.78×
47Nevada~8K0.75×
48New York~50K0.74×
49Hawaii~3K0.67×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Leave It to Beaver, United States
0.62×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leave It to Beaver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leave It to Beaver audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV53.61×
02Knight Rider (1982 TV series)Movies & TV41.33×
03WebExTechnology & Electronics41.27×
04Lost in SpaceMovies & TV34.24×
05ColumboMovies & TV30.05×
06Mission: ImpossibleMovies & TV25.81×
07Miles TellerMovies & TV20.00×
08Bob NewhartMovies & TV18.05×
09Robert RedfordMovies & TV14.46×
10Google DriveTechnology & Electronics9.77×
11Sam ElliottMovies & TV9.29×
12FedExBusiness & Career9.28×
13Weather forecastingHome & Garden6.02×
14TV game showsMovies & TV4.24×
15Mortgage loansBusiness & Career4.17×
16McDonald'sFood & Beverages4.15×
17SubwayFood & Beverages3.67×
18PinterestInternet & Social Media3.50×
19RedditInternet & Social Media3.38×
20Pizza HutFood & Beverages3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leave It to Beaver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leave It to Beaver audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.23×
Family OrientationCONSERVATISM2.72×
Convenience OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leave It to Beaver audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Healthy LifestyleBALANCE0.75×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leave It to Beaver have in United States?

Leave It to Beaver has an estimated audience of 1,149,754 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Leave It to Beaver viewers?

56.6% of Leave It to Beaver fans are female, 43.4% are male, with an average age of 52.5 years.

03

Which brands do Leave It to Beaver fans like most?

Leave It to Beaver fans show strongest brand affinity for Google Drive (9.77×), Mission: Impossible (25.81×), and Tony Danza (53.61×) over the country average.

04

Where do Leave It to Beaver fans live in United States?

Leave It to Beaver fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Leave It to Beaver fans also like?

Beyond Leave It to Beaver itself, the audience over-indexes on Mission: Impossible (25.81×), Tony Danza (53.61×), Robert Redford (14.46×), and FedEx (9.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Leave It to Beaver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leave It to Beaver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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