Knight and Day Audience in United States

Knight and Day logo

Knight and Day has an estimated audience of 387,485 people in United States. 46.3% are female, 53.7% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Beverly Hills Cop, Austin Powers (film series), The Man from U.N.C.L.E., Miami Vice, Tropic Thunder.

The average Knight and Day fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beverly Hills Cop, Austin Powers (film series), The Man from U.N.C.L.E., with strongest over-indexing on Beverly Hills Cop (414.05× the country average). Demographically, the Knight and Day audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Knight and Day fans

Demographic split for Knight and Day audience in United States
MetricValue
Female46.3%
Male53.7%
Average age38.7
Estimated audience size387,485

Audience persona

The typical Knight and Day fan in United States is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Beverly Hills Cop.

Top regions in United States

Top regions ranked by reach for Knight and Day in United States
RegionReachAffinity
California40,9940.96×
Texas31,9230.96×
Florida24,6760.94×
New York19,2340.89×
Pennsylvania13,1361.01×
Illinois11,0820.86×
North Carolina11,0160.94×
Ohio10,9710.92×
Georgia10,8440.91×
Michigan9,8010.97×
Arizona8,6321.09×
Virginia8,5950.91×
New Jersey8,1660.83×
Tennessee7,9941.03×
Washington7,8921.02×
Massachusetts6,8850.9×
Utah6,7621.95×
Indiana6,7340.95×
Missouri6,7331.08×
Colorado6,4361.05×
South Carolina5,6870.98×
Minnesota5,6161.01×
Wisconsin5,5560.95×
Maryland5,4240.81×
Alabama5,3850.99×
Nevada5,1811.38×
Oregon4,8011.08×
Oklahoma4,6951.09×
Kentucky4,6790.96×
Louisiana4,2800.86×
Connecticut3,4110.88×
Kansas3,3181.09×
Iowa3,1570.99×
Arkansas3,1480.99×
Idaho3,1441.62×
Mississippi2,7860.87×
Nebraska1,9411×
New Mexico1,5520.8×
Hawaii1,5200.91×
New Hampshire1,4530.95×
Montana1,3081.22×
West Virginia1,2840.71×
Maine1,2340.89×
North Dakota1,1211.41×
Alaska1,1031.33×
Rhode Island9760.79×
Washington, District of Columbia9160.79×
South Dakota8160.91×
Delaware7640.71×
Wyoming5981.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knight and Day audience
BrandAffinityCategory
Beverly Hills Cop414.05×Movies & TV
Austin Powers (film series)195.79×Movies & TV
The Man from U.N.C.L.E.240.72×Movies & TV
Miami Vice85.52×Movies & TV
Tropic Thunder52.96×Movies & TV
Zero Dark Thirty53.44×Movies & TV
Larry David43.53×Movies & TV
WebEx40.6×Technology & Electronics
22 Jump Street41.88×Movies & TV
Winona Ryder12.78×Movies & TV
Revenge (TV series)18.74×Movies & TV
London Has Fallen36.85×Movies & TV
Sin City (film)51.17×Movies & TV
Indiana Jones (franchise)19.09×Movies & TV
Kia Sportage20×Cars & Mobility
Blade Runner17.6×Movies & TV
Oblivion (2013 film)19.55×Movies & TV
A Beautiful Mind (film)20×Movies & TV
Boogie Nights17×Movies & TV
Sausage Party20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knight and Day audience
TraitClusterScore
PatriotismCONSERVATISM11.11
TraditionCONSERVATISM1.33
Convenience OrientationPREMIUM1.28
IndulgenceJOY1.23
Early Adopter MentalityPOWER1.23
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Knight and Day
CountryShare
United States15.8%
Germany6.5%
India5.8%

See Knight and Day audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Knight and Day have in United States?

Knight and Day has an estimated audience of 387,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Knight and Day fans?

46.3% of Knight and Day fans are female, 53.7% are male, with an average age of 38.7 years.

Which brands do Knight and Day fans like most?

Knight and Day fans show strongest brand affinity for Beverly Hills Cop (414.05×), Austin Powers (film series) (195.79×), and The Man from U.N.C.L.E. (240.72×) over the country average.

Where do Knight and Day fans live in United States?

Knight and Day fans in United States are most concentrated in California (reach 40,994), Texas (reach 31,923), and Florida (reach 24,676). These three regions account for the largest share of the active audience.

What other brands do Knight and Day fans also like?

Beyond Knight and Day itself, the audience over-indexes on Austin Powers (film series) (195.79×), The Man from U.N.C.L.E. (240.72×), Miami Vice (85.52×), and Tropic Thunder (52.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knight and Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.