Rascasse Audience Intelligence

Knight and Day Audience in United States

A data profile of the people who buy, follow and care about Knight and Day in United States — modelled from more than twelve digital signal sources. Knight and Day has an estimated audience of 376,763 people in United States.

#3829among Movie / TV Show / Series in United States#7876in Movies & TV

The average Knight and Day fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beverly Hills Cop, Austin Powers (film series), The Man from U.N.C.L.E., with strongest over-indexing on Beverly Hills Cop (344.73× the country average).

Demographically, the Knight and Day audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knight and Day fan in United States is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Beverly Hills Cop.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knight and Day profile in United States.

Audience size
377K
in United States
Gender
46.3%♀
53.7% male
Age
38.7
average years
Country rank
#42943
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knight and Day viewers

46.3% are female, 53.7% are male, average age 38.7.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Knight and Day audience in United States
MetricValue
Female46.3%
Male53.7%
Average age38.7
Estimated audience size376,763
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Knight and Day audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Knight and Day audience comes from United States.

Worldwide audience distribution share by country for Knight and Day
CountryShare
United States14.5%
Belgium6.5%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knight and Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Knight and Day fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.85×
02Idaho~3K1.58×
03Nevada~6K1.54×
04North Dakota~1K1.40×
05Alaska~1K1.24×
06Montana~1K1.21×
07Oklahoma~5K1.09×
08Oregon~5K1.08×
09Kansas~3K1.08×
10Missouri~7K1.06×
11Arizona~8K1.04×
12Iowa~3K1.03×
13Arkansas~3K1.03×
14Tennessee~8K1.02×
15Nebraska~2K1.01×
16South Dakota<1K1.01×
17Washington~8K1.00×
18Colorado~6K1.00×
19South Carolina~6K0.99×
20Minnesota~5K0.99×
21Wisconsin~6K0.98×
22Alabama~5K0.97×
23New Hampshire~1K0.97×
24Pennsylvania~10K0.95×
25Kentucky~5K0.95×
26Michigan~10K0.94×
27North Carolina~10K0.93×
28Indiana~7K0.93×
29Hawaii~2K0.93×
30Maine~1K0.93×
31Vermont<1K0.93×
32Florida~20K0.92×
33Ohio~10K0.92×
34Mississippi~3K0.91×
35California~40K0.89×
36Texas~30K0.89×
37Virginia~8K0.89×
38West Virginia~2K0.88×
39Georgia~10K0.87×
40Massachusetts~7K0.87×
41Louisiana~4K0.87×
42Connecticut~3K0.86×
43New Mexico~2K0.86×
44Rhode Island~1K0.86×
45Illinois~10K0.82×
46Delaware<1K0.82×
47Maryland~5K0.81×
48New York~20K0.80×
49New Jersey~8K0.79×
50Washington, District of Columbia<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Knight and Day, United States
0.78×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knight and Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knight and Day audience
#·InterestCategoryAffinity×
01Beverly Hills CopMovies & TV344.73×
02The Man from U.N.C.L.E.Movies & TV283.70×
03Austin Powers (film series)Movies & TV125.63×
04Miami ViceMovies & TV98.39×
05Zero Dark ThirtyMovies & TV59.65×
06Tropic ThunderMovies & TV50.46×
07WebExTechnology & Electronics50.29×
08Larry DavidMovies & TV38.02×
09Sin City (film)Movies & TV36.89×
10London Has FallenMovies & TV33.35×
1122 Jump StreetMovies & TV32.31×
12Indiana Jones (franchise)Movies & TV20.00×
13A Beautiful Mind (film)Movies & TV20.00×
14Blade RunnerMovies & TV19.98×
15Boogie NightsMovies & TV19.33×
16Winona RyderMovies & TV16.80×
17Revenge (TV series)Movies & TV16.66×
18Jason SegelMovies & TV14.17×
19Jennifer ConnellyMovies & TV13.35×
20Christopher WalkenMovies & TV12.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knight and Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knight and Day audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM11.74×
Convenience OrientationPREMIUM1.65×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knight and Day audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knight and Day have in United States?

Knight and Day has an estimated audience of 376,763 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Knight and Day viewers?

46.3% of Knight and Day fans are female, 53.7% are male, with an average age of 38.7 years.

03

Which brands do Knight and Day fans like most?

Knight and Day fans show strongest brand affinity for Beverly Hills Cop (344.73×), Austin Powers (film series) (125.63×), and The Man from U.N.C.L.E. (283.7×) over the country average.

04

Where do Knight and Day fans live in United States?

Knight and Day fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Knight and Day fans also like?

Beyond Knight and Day itself, the audience over-indexes on Austin Powers (film series) (125.63×), The Man from U.N.C.L.E. (283.7×), Miami Vice (98.39×), and Tropic Thunder (50.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Knight and Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knight and Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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