Rascasse Audience Intelligence

Old Friends Senior Dog Sanctuary Audience in United States

A data profile of the people who buy, follow and care about Old Friends Senior Dog Sanctuary in United States — modelled from more than twelve digital signal sources. Old Friends Senior Dog Sanctuary has an estimated audience of 473,812 people in United States.

#4039among POI in United States#540in Pets & Animals

The average Old Friends Senior Dog Sanctuary fan in United States is 37.3 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Boot Barn, Pet sitting, Veterinary medicine, with strongest over-indexing on Boot Barn (32.25× the country average).

Demographically, the Old Friends Senior Dog Sanctuary audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old Friends Senior Dog Sanctuary fan in United States is more female, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Boot Barn.

Category: Pets & Animals · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Friends Senior Dog Sanctuary profile in United States.

Audience size
474K
in United States
Gender
71.4%♀
28.6% male
Age
37.3
average years
Country rank
#37822
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old Friends Senior Dog Sanctuary fans

71.4% are female, 28.6% are male, average age 37.3.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Old Friends Senior Dog Sanctuary audience in United States
MetricValue
Female71.4%
Male28.6%
Average age37.3
Estimated audience size473,812
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Old Friends Senior Dog Sanctuary audience in United States
Age bracketShare%
16-1936%
20-2912%
30-3910%
40-4919%
50+24%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Old Friends Senior Dog Sanctuary audience comes from United States.

Worldwide audience distribution share by country for Old Friends Senior Dog Sanctuary
CountryShare
United States56.4%
Japan9.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Friends Senior Dog Sanctuary audience in United States is strongest.

Fig. 05

Top regions by affinity

Old Friends Senior Dog Sanctuary fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K21.58×
02Kentucky~6K1.05×
03Alaska~1K1.05×
04Vermont<1K1.05×
05South Dakota~1K1.03×
06North Dakota~1K1.03×
07West Virginia~2K0.99×
08Massachusetts~9K0.98×
09Montana~1K0.98×
10Delaware~1K0.97×
11Rhode Island~1K0.96×
12Maine~2K0.94×
13New Hampshire~2K0.93×
14Hawaii~2K0.92×
15Idaho~2K0.91×
16Washington, District of Columbia~1K0.91×
17Alabama~6K0.90×
18New Mexico~2K0.90×
19Nebraska~2K0.90×
20Mississippi~3K0.89×
21Arkansas~3K0.88×
22Kansas~3K0.87×
23Iowa~3K0.86×
24Oklahoma~4K0.85×
25Nevada~4K0.85×
26Utah~4K0.85×
27Louisiana~5K0.84×
28Connecticut~4K0.83×
29Oregon~4K0.81×
30South Carolina~6K0.80×
31Wisconsin~6K0.79×
32Missouri~6K0.78×
33Indiana~7K0.77×
34Colorado~6K0.77×
35Minnesota~5K0.77×
36Illinois~10K0.75×
37North Carolina~10K0.75×
38Maryland~6K0.75×
39Ohio~10K0.74×
40Arizona~7K0.73×
41Washington~7K0.71×
42Georgia~10K0.70×
43Michigan~9K0.70×
44Virginia~8K0.70×
45New Jersey~8K0.68×
46Pennsylvania~10K0.65×
47Florida~20K0.56×
48New York~10K0.56×
49Texas~20K0.49×
50California~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Old Friends Senior Dog Sanctuary, United States
0.45×1.00×21.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Friends Senior Dog Sanctuary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Friends Senior Dog Sanctuary audience
#·InterestCategoryAffinity×
01Boot BarnFashion & Accessoires32.25×
02Hydro FlaskHome & Garden10.36×
03Dog agilityPets & Animals6.28×
04Animal testingPolitics & Society5.12×
05Jane GoodallPets & Animals4.72×
06Pet sittingPets & Animals4.34×
07MongoliaTravel & Leisure3.80×
08Non-governmental organizationPolitics & Society3.15×
09Veterinary medicineBusiness & Career3.09×
10Pet storePets & Animals3.05×
11Non-alcoholic beverageFood & Beverages2.95×
12DemocracyPolitics & Society2.94×
13PetcoShopping2.69×
14Charitable organizationPolitics & Society2.56×
15Nonprofit organizationPolitics & Society2.20×
16Pet foodPets & Animals2.12×
17LivestockPets & Animals1.84×
18Trader Joe'sShopping1.75×
19Macy'sShopping1.60×
20United States Postal ServiceBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Friends Senior Dog Sanctuary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old Friends Senior Dog Sanctuary audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Community OrientationOPEN1.94×
SustainabilityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old Friends Senior Dog Sanctuary audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Early Adopter MentalityPOWER0.73×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old Friends Senior Dog Sanctuary have in United States?

Old Friends Senior Dog Sanctuary has an estimated audience of 473,812 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Old Friends Senior Dog Sanctuary fans?

71.4% of Old Friends Senior Dog Sanctuary fans are female, 28.6% are male, with an average age of 37.3 years.

03

Which brands do Old Friends Senior Dog Sanctuary fans like most?

Old Friends Senior Dog Sanctuary fans show strongest brand affinity for Boot Barn (32.25×), Pet sitting (4.34×), and Veterinary medicine (3.09×) over the country average.

04

Where do Old Friends Senior Dog Sanctuary fans live in United States?

Old Friends Senior Dog Sanctuary fans in United States are most concentrated in Tennessee (reach ~200K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Old Friends Senior Dog Sanctuary fans also like?

Beyond Old Friends Senior Dog Sanctuary itself, the audience over-indexes on Pet sitting (4.34×), Veterinary medicine (3.09×), Pet store (3.05×), and Nonprofit organization (2.2×) compared to the United States average.

Appendix

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See Old Friends Senior Dog Sanctuary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Friends Senior Dog Sanctuary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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