Park Tool Audience in United States
Park Tool has an estimated audience of 279,224 people in United States. 43.1% are female, 56.9% are male, average age 44.2. Top regions: California, Texas, Minnesota. Top brand affinities: Vijesti.ba, Israel, Inmotion, Mothercare, Colorado River.
The average Park Tool fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Minnesota. Top brand affinities include Vijesti.ba, Israel, Inmotion, with strongest over-indexing on Vijesti.ba (51.21× the country average). Demographically, the Park Tool audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Park Tool fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 44.2 |
| Estimated audience size | 279,224 |
Audience persona
The typical Park Tool fan in United States is more male, around 44.2 years old, with strong Sports Activity tendencies and a notable affinity for Vijesti.ba.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 32,765 | 1.07× |
| Texas | 12,085 | 0.5× |
| Minnesota | 11,665 | 2.92× |
| Florida | 10,914 | 0.58× |
| New York | 10,192 | 0.65× |
| Colorado | 9,291 | 2.11× |
| Washington | 7,941 | 1.42× |
| Illinois | 7,754 | 0.83× |
| Michigan | 7,341 | 1.01× |
| Pennsylvania | 7,074 | 0.75× |
| Wisconsin | 6,376 | 1.52× |
| Ohio | 6,087 | 0.71× |
| Massachusetts | 6,001 | 1.09× |
| North Carolina | 5,773 | 0.69× |
| Arizona | 5,731 | 1.01× |
| Virginia | 5,185 | 0.76× |
| Oregon | 4,656 | 1.45× |
| Utah | 4,614 | 1.85× |
| Georgia | 4,092 | 0.48× |
| Indiana | 3,940 | 0.77× |
| Missouri | 3,688 | 0.82× |
| New Jersey | 3,621 | 0.51× |
| Maryland | 3,185 | 0.66× |
| Tennessee | 3,098 | 0.55× |
| Iowa | 2,514 | 1.09× |
| Connecticut | 2,497 | 0.89× |
| South Carolina | 2,379 | 0.57× |
| Idaho | 2,234 | 1.6× |
| Nevada | 2,079 | 0.77× |
| Arkansas | 2,063 | 0.9× |
| Alabama | 1,958 | 0.5× |
| Oklahoma | 1,848 | 0.6× |
| Kansas | 1,821 | 0.83× |
| New Hampshire | 1,801 | 1.64× |
| Kentucky | 1,800 | 0.51× |
| New Mexico | 1,582 | 1.13× |
| Montana | 1,574 | 2.03× |
| Louisiana | 1,274 | 0.35× |
| Maine | 1,211 | 1.21× |
| Vermont | 1,178 | 2.4× |
| West Virginia | 1,129 | 0.87× |
| Nebraska | 1,070 | 0.76× |
| Alaska | 823 | 1.38× |
| Mississippi | 716 | 0.31× |
| Hawaii | 711 | 0.59× |
| South Dakota | 631 | 0.98× |
| Washington, District of Columbia | 599 | 0.71× |
| Rhode Island | 599 | 0.67× |
| Wyoming | 594 | 1.44× |
| North Dakota | 584 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vijesti.ba | 51.21× | News |
| Israel | 4.67× | Travel & Leisure |
| Inmotion | 37.7× | Technology & Electronics |
| Mothercare | 5.15× | Kids & Family |
| Colorado River | 8.12× | Travel & Leisure |
| Sinaloa | 4.48× | Travel & Leisure |
| Eagan, Minnesota | 20× | Shopping |
| Product design | 2.21× | Business & Career |
| Graham Greene | 6.8× | Literature |
| XE.com | 21.84× | Business & Career |
| Sub Zero (Official) | 10.53× | Literature |
| Home equity | 2.08× | Home & Garden |
| English literature | 6.75× | Literature |
| Pro-Ject | 3.94× | Music & Radio |
| Bruklinas | 16.1× | Travel & Leisure |
| UK garage | 5.09× | Music & Radio |
| Whataburger | 1.63× | Food & Beverages |
| Pai gow | 20× | Games |
| Business English | 4.99× | Business & Career |
| N1 road (South Africa) | 3.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.56 |
| DIY Mentality | THRILL | 3.47 |
| Design Affinity | PREMIUM | 3.03 |
| Luxury Orientation | PREMIUM | 2.97 |
| Quality Awareness | PREMIUM | 2.66 |
| Risk Appetite | THRILL | 2.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.0% |
| United Kingdom | 9.5% |
| Canada | 5.7% |
See Park Tool audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Park Tool have in United States?
Park Tool has an estimated audience of 279,224 people in United States, concentrated in California and Texas.
What is the gender split and age of Park Tool fans?
43.1% of Park Tool fans are female, 56.9% are male, with an average age of 44.2 years.
Which brands do Park Tool fans like most?
Park Tool fans show strongest brand affinity for Vijesti.ba (51.21×), Israel (4.67×), and Inmotion (37.7×) over the country average.
Where do Park Tool fans live in United States?
Park Tool fans in United States are most concentrated in California (reach 32,765), Texas (reach 12,085), and Minnesota (reach 11,665). These three regions account for the largest share of the active audience.
What other brands do Park Tool fans also like?
Beyond Park Tool itself, the audience over-indexes on Israel (4.67×), Inmotion (37.7×), Mothercare (5.15×), and Colorado River (8.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Park Tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.