Rascasse Audience Intelligence

Park Tool Target Market in United States

A data profile of the people who buy, follow and care about Park Tool in United States — modelled from more than twelve digital signal sources. Park Tool has an estimated audience of 279,759 people in United States.

#5193among Brand in United States#1716in Home & Garden

The average Park Tool fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Minnesota.

Top brand affinities include Boot Barn, Miyamoto Musashi, Discount Tire, with strongest over-indexing on Boot Barn (47.2× the country average).

Demographically, the Park Tool audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Park Tool fan in United States is more male, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Boot Barn.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Park Tool profile in United States.

Audience size
280K
in United States
Gender
43.1%♀
56.9% male
Age
44.2
average years
Country rank
#50080
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Park Tool

43.1% are female, 56.9% are male, average age 44.2.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Park Tool audience in United States
MetricValue
Female43.1%
Male56.9%
Average age44.2
Estimated audience size279,759
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Park Tool audience in United States
Age bracketShare%
16-1915%
20-2910%
30-3917%
40-4925%
50+33%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Park Tool audience comes from United States.

Worldwide audience distribution share by country for Park Tool
CountryShare
United States47.2%
United Kingdom9.4%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Park Tool audience in United States is strongest.

Fig. 05

Top regions by affinity

Park Tool customers by region in United States
#RegionReachAffinity×
01Minnesota~10K3.08×
02Colorado~9K1.98×
03Vermont<1K1.90×
04Montana~1K1.78×
05Utah~4K1.64×
06Idaho~2K1.50×
07Wisconsin~6K1.44×
08Oregon~5K1.44×
09New Hampshire~2K1.41×
10Washington~8K1.34×
11Alaska<1K1.21×
12Maine~1K1.19×
13New Mexico~2K1.08×
14Iowa~2K1.06×
15California~30K1.05×
16North Dakota<1K1.02×
17Massachusetts~6K1.01×
18Arizona~6K0.98×
19South Dakota<1K0.98×
20Michigan~7K0.96×
21Arkansas~2K0.92×
22West Virginia~1K0.91×
23Connecticut~3K0.90×
24Kansas~2K0.87×
25Nebraska~1K0.87×
26Rhode Island<1K0.86×
27Nevada~2K0.85×
28Washington, District of Columbia<1K0.85×
29Delaware<1K0.84×
30Illinois~8K0.83×
31Missouri~4K0.82×
32Hawaii<1K0.82×
33Pennsylvania~7K0.78×
34Virginia~5K0.78×
35Indiana~4K0.77×
36Mississippi~2K0.74×
37Ohio~6K0.73×
38Maryland~3K0.73×
39Oklahoma~2K0.72×
40North Carolina~6K0.68×
41Kentucky~2K0.68×
42New York~10K0.67×
43South Carolina~3K0.67×
44Alabama~3K0.66×
45Tennessee~4K0.65×
46Louisiana~2K0.65×
47Florida~10K0.60×
48New Jersey~4K0.58×
49Georgia~5K0.55×
50Texas~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Park Tool, United States
0.52×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Park Tool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Park Tool audience
#·InterestCategoryAffinity×
01Miyamoto MusashiPolitics & Society60.20×
02Boot BarnFashion & Accessoires47.20×
03Makita ToolsHome & Garden41.48×
04Skyline ChiliFood & Beverages26.99×
05Snow blowerHome & Garden26.26×
06Malaysia AirlinesTravel & Leisure22.03×
07Armageddon (1998 film)Movies & TV20.00×
08CockroachPets & Animals19.12×
09Avan JogiaMovies & TV18.77×
10Arc'teryxFashion & Accessoires18.59×
11Paperless PostShopping17.97×
12Michelle MonaghanMovies & TV16.55×
13PergolaHome & Garden11.76×
14LoggingTechnology & Electronics11.05×
15Discount TireShopping8.77×
16Extra Space StorageHome & Garden7.88×
17Extreme sportSports7.73×
18Alpine skiingSports6.92×
19Hardware storeHome & Garden5.58×
20Chuck NorrisMovies & TV4.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Park Tool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Park Tool audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.47×
DIY MentalityTHRILL3.21×
Sports ActivityPOWER2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Park Tool audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
ExtroversionTHRILL0.78×
IndividualismJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Park Tool's target market in United States?

Park Tool's target market in United States covers an estimated 279,759 people, concentrated in California and Texas.

02

What is the gender split and age of Park Tool customers?

43.1% of the Park Tool audience are female, 56.9% are male, with an average age of 44.2 years.

03

Which brands do Park Tool fans like most?

Park Tool fans show strongest brand affinity for Boot Barn (47.2×), Miyamoto Musashi (60.2×), and Discount Tire (8.77×) over the country average.

04

Where do Park Tool fans live in United States?

Park Tool fans in United States are most concentrated in California (reach ~30K), Texas (reach ~10K), and Minnesota (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Park Tool fans also like?

Beyond Park Tool itself, the audience over-indexes on Miyamoto Musashi (60.2×), Discount Tire (8.77×), Arc'teryx (18.59×), and Makita Tools (41.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Park Tool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Park Tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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