Rascasse Audience Intelligence

Trail running Audience in Germany

A data profile of the people who buy, follow and care about Trail running in Germany — modelled from more than twelve digital signal sources. Trail running has an estimated audience of 687,212 people in Germany.

#127among Sport in Germany#3896among Topic in Germany#704in Sports

The average Trail running fan in Germany is 37.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Road running, 200 metres, Middle-distance running, with strongest over-indexing on Road running (6.03× the country average).

Demographically, the Trail running audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trail running fan in Germany is balanced, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Road running.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trail running profile in Germany.

Audience size
687K
in Germany
Gender
46.3%♀
53.7% male
Age
37.6
average years
Country rank
#8982
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trail running fans

46.3% are female, 53.7% are male, average age 37.6.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Trail running audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age37.6
Estimated audience size687,212
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Trail running audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Trail running audience comes from Germany.

Worldwide audience distribution share by country for Trail running
CountryShare
United States17.9%
Japan7.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trail running audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trail running fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.62×
02Baden-Württemberg~100K1.34×
03Hessen~70K1.29×
04Berlin~40K1.26×
05Rheinland-Pfalz~40K1.22×
06Hamburg~20K1.07×
07Nordrhein-Westfalen~200K1.00×
08Saarland~8K1.00×
09Sachsen~30K0.99×
10Bremen~6K0.99×
11Thüringen~20K0.87×
12Niedersachsen~60K0.84×
13Schleswig-Holstein~20K0.80×
14Brandenburg~20K0.79×
15Sachsen-Anhalt~10K0.79×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Trail running, Germany
0.77×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trail running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trail running audience
#·InterestCategoryAffinity×
011500 metresSports10.85×
02400 metresSports10.52×
03200 metresSports10.04×
043000 metresSports9.38×
05Long jumpSports9.30×
0610,000 metresSports7.13×
07Cross country runningSports6.56×
08Middle-distance runningSports6.10×
09Road runningSports6.03×
1010K runSports6.01×
11Half marathonSports5.46×
12Fun runSports5.41×
135K runSports5.35×
14Long-distance runningSports4.75×
15High-intensity interval trainingSports3.49×
16JoggingSports2.90×
17GratitudePolitics & Society2.65×
18Street photographyTechnology & Electronics2.37×
19Strength trainingSports2.09×
20BavariaTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trail running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trail running audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.90×
Healthy LifestyleBALANCE1.36×
Urban LifestyleOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trail running audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Need for SecurityCONSERVATISM0.95×
Community OrientationOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trail running have in Germany?

Trail running has an estimated audience of 687,212 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Trail running fans?

46.3% of Trail running fans are female, 53.7% are male, with an average age of 37.6 years.

03

Which brands do Trail running fans like most?

Trail running fans show strongest brand affinity for Road running (6.03×), 200 metres (10.04×), and Middle-distance running (6.1×) over the country average.

04

Where do Trail running fans live in Germany?

Trail running fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Trail running fans also like?

Beyond Trail running itself, the audience over-indexes on 200 metres (10.04×), Middle-distance running (6.1×), Cross country running (6.56×), and 400 metres (10.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Trail running audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trail running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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