Champs Sports Audience in United States

Champs Sports logo

Champs Sports has an estimated audience of 3,386,100 people in United States. 38.6% are female, 61.4% are male, average age 34.0. Top regions: Texas, California, Florida. Top brand affinities: Startup Village, Foot Locker, Men's Wearhouse, Eastbay, Nathan for You.

The average Champs Sports fan in United States is 34.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Startup Village, Foot Locker, Men's Wearhouse, with strongest over-indexing on Startup Village (1051.31× the country average). Demographically, the Champs Sports audience skews more male with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Restaurants

Demographics of Champs Sports fans

Demographic split for Champs Sports audience in United States
MetricValue
Female38.6%
Male61.4%
Average age34.0
Estimated audience size3,386,100

Audience persona

The typical Champs Sports fan in United States is more male, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Startup Village.

Top regions in United States

Top regions ranked by reach for Champs Sports in United States
RegionReachAffinity
Texas501,9931.72×
California420,5941.13×
Florida399,1251.74×
New York334,1041.77×
Illinois175,8391.56×
Georgia150,9421.45×
Pennsylvania134,7141.18×
North Carolina131,8861.29×
Ohio127,8371.23×
New Jersey101,1681.17×
Michigan99,0531.12×
Virginia86,3061.05×
Washington79,2291.17×
Maryland77,1061.32×
South Carolina75,4641.48×
Tennessee72,8211.07×
Indiana68,5461.11×
Missouri65,9261.21×
Wisconsin61,7691.21×
Massachusetts61,5460.92×
Louisiana60,2751.38×
Alabama56,3641.19×
Arizona55,5050.8×
Minnesota53,2451.1×
Connecticut46,7401.38×
Kentucky44,6161.05×
Mississippi38,2801.37×
Oklahoma37,6081×
Arkansas32,4881.16×
Oregon32,0360.83×
Colorado28,6450.54×
Kansas26,8891.01×
Nevada26,1660.8×
Hawaii16,0791.1×
Iowa15,7800.57×
Nebraska15,4930.91×
New Mexico14,0520.83×
West Virginia13,4780.85×
Delaware13,0971.4×
Rhode Island9,8860.92×
Washington, District of Columbia9,2980.91×
Utah8,7670.29×
Idaho8,5580.5×
South Dakota6,8770.88×
New Hampshire4,8650.36×
Montana4,7350.5×
Maine3,2460.27×
North Dakota2,2970.33×
Alaska1,9210.27×
Vermont1,8880.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Champs Sports audience
BrandAffinityCategory
Startup Village1051.31×Business & Career
Foot Locker8.31×Shopping
Men's Wearhouse10.64×Fashion & Accessoires
Eastbay14.45×Shopping
Nathan for You17.17×Movies & TV
Finish Line6.68×Business & Career
Journeys6.52×Shopping
Friends1.63×Movies & TV
Macy's1.92×Shopping
Flight Club8.35×Movies & TV
Arby's2.68×Food & Beverages
Team sport1.65×Sports
Queens2.38×Travel & Leisure
Touch of Modern14.61×Fashion & Accessoires
Converse3.34×Fashion & Accessoires
Sportswear (activewear)1.75×Fashion & Accessoires
Yorkdale (TTC)41.22×
Bad Bunny2.29×Music & Radio
Sweepstakes2.99×Games
Sneakers (footwear)1.71×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Champs Sports audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.63
Family OrientationCONSERVATISM1.46
Luxury OrientationPREMIUM1.35
ExtroversionTHRILL1.32
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Champs Sports
CountryShare
United States89.8%
Canada7.4%
Mexico0.5%

See Champs Sports audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Champs Sports have in United States?

Champs Sports has an estimated audience of 3,386,100 people in United States, concentrated in Texas and California.

What is the gender split and age of Champs Sports fans?

38.6% of Champs Sports fans are female, 61.4% are male, with an average age of 34.0 years.

Which brands do Champs Sports fans like most?

Champs Sports fans show strongest brand affinity for Startup Village (1051.31×), Foot Locker (8.31×), and Men's Wearhouse (10.64×) over the country average.

Where do Champs Sports fans live in United States?

Champs Sports fans in United States are most concentrated in Texas (reach 501,993), California (reach 420,594), and Florida (reach 399,125). These three regions account for the largest share of the active audience.

What other brands do Champs Sports fans also like?

Beyond Champs Sports itself, the audience over-indexes on Foot Locker (8.31×), Men's Wearhouse (10.64×), Eastbay (14.45×), and Nathan for You (17.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Champs Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.