Rascasse Audience Intelligence

Champs Sports Target Market in United States

A data profile of the people who buy, follow and care about Champs Sports in United States — modelled from more than twelve digital signal sources. Champs Sports has an estimated audience of 3,434,895 people in United States.

#959among Brand in United States#807in Sports

The average Champs Sports fan in United States is 34.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Startup Village, Foot Locker, Men's Wearhouse, with strongest over-indexing on Startup Village (1051.31× the country average).

Demographically, the Champs Sports audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Champs Sports fan in United States is more male, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Startup Village.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Champs Sports profile in United States.

Audience size
3.4M
in United States
Gender
38.6%♀
61.4% male
Age
34.0
average years
Country rank
#9176
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Champs Sports

38.6% are female, 61.4% are male, average age 34.0.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Champs Sports audience in United States
MetricValue
Female38.6%
Male61.4%
Average age34.0
Estimated audience size3,434,895
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Champs Sports audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

90.1%

of the worldwide Champs Sports audience comes from United States.

Worldwide audience distribution share by country for Champs Sports
CountryShare
United States90.1%
Canada7.3%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Champs Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Champs Sports customers by region in United States
#RegionReachAffinity×
01New York~400K2.05×
02Florida~400K1.86×
03Texas~500K1.85×
04Illinois~200K1.65×
05Georgia~200K1.47×
06South Carolina~80K1.47×
07Maryland~80K1.45×
08Delaware~10K1.42×
09Connecticut~50K1.38×
10Mississippi~40K1.31×
11New Jersey~100K1.29×
12Washington~90K1.29×
13Hawaii~20K1.27×
14Louisiana~50K1.26×
15Wisconsin~60K1.22×
16Missouri~70K1.20×
17California~400K1.16×
18Ohio~100K1.16×
19North Carolina~100K1.16×
20Pennsylvania~100K1.12×
21Minnesota~50K1.11×
22Virginia~90K1.10×
23Indiana~70K1.09×
24Arkansas~30K1.08×
25Michigan~90K1.07×
26Alabama~50K1.07×
27Kentucky~40K1.06×
28Washington, District of Columbia~10K1.00×
29Kansas~30K0.98×
30Rhode Island~10K0.96×
31Oklahoma~40K0.95×
32Tennessee~60K0.94×
33Oregon~40K0.92×
34South Dakota~7K0.91×
35Arizona~60K0.86×
36Nebraska~10K0.86×
37New Mexico~10K0.86×
38Nevada~30K0.85×
39Massachusetts~60K0.84×
40West Virginia~10K0.78×
41Idaho~10K0.58×
42Montana~5K0.58×
43Alaska~4K0.55×
44Colorado~30K0.54×
45Vermont~3K0.54×
46North Dakota~4K0.53×
47Iowa~10K0.52×
48New Hampshire~6K0.47×
49Maine~5K0.42×
50Utah~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Champs Sports, United States
0.33×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Champs Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Champs Sports audience
#·InterestCategoryAffinity×
01Startup VillageBusiness & Career1051.31×
02Yorkdale (TTC)POI41.22×
03Nathan for YouMovies & TV17.17×
04Touch of ModernFashion & Accessoires14.61×
05EastbayShopping14.45×
06Men's WearhouseFashion & Accessoires10.64×
07Flight ClubMovies & TV8.35×
08Foot LockerShopping8.31×
09Finish LineBusiness & Career6.68×
10JourneysShopping6.52×
11ConverseFashion & Accessoires3.34×
12SweepstakesGames2.99×
13Arby'sFood & Beverages2.68×
14QueensTravel & Leisure2.38×
15Bad BunnyMusic & Radio2.29×
16AdidasFashion & Accessoires2.10×
17Macy'sShopping1.92×
18Sportswear (activewear)Fashion & Accessoires1.75×
19Sneakers (footwear)Fashion & Accessoires1.71×
20Team sportSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Champs Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Champs Sports audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.23×
ExtroversionTHRILL1.16×
Early Adopter MentalityPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Champs Sports audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.80×
Pet OwnershipJOY0.84×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Champs Sports's target market in United States?

Champs Sports's target market in United States covers an estimated 3,434,895 people, concentrated in Texas and California.

02

What is the gender split and age of Champs Sports customers?

38.6% of the Champs Sports audience are female, 61.4% are male, with an average age of 34.0 years.

03

Which brands do Champs Sports fans like most?

Champs Sports fans show strongest brand affinity for Startup Village (1051.31×), Foot Locker (8.31×), and Men's Wearhouse (10.64×) over the country average.

04

Where do Champs Sports fans live in United States?

Champs Sports fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Champs Sports fans also like?

Beyond Champs Sports itself, the audience over-indexes on Foot Locker (8.31×), Men's Wearhouse (10.64×), Eastbay (14.45×), and Finish Line (6.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Champs Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Champs Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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