Touch of Modern Audience in United States

Touch of Modern logo

Touch of Modern has an estimated audience of 712,296 people in United States. 13.9% are female, 86.1% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Vocal harmony, Grinch, Goop, Governor of Michigan.

The average Touch of Modern fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Vocal harmony, Grinch, with strongest over-indexing on Israel (8.48× the country average). Demographically, the Touch of Modern audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Touch of Modern fans

Demographic split for Touch of Modern audience in United States
MetricValue
Female13.9%
Male86.1%
Average age41.9
Estimated audience size712,296

Audience persona

The typical Touch of Modern fan in United States is more male, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Touch of Modern in United States
RegionReachAffinity
California80,3191.03×
Texas70,0151.14×
Florida53,5651.11×
New York44,8821.13×
Ohio23,8951.09×
Pennsylvania23,4530.98×
North Carolina23,3951.09×
Illinois23,0950.97×
New Jersey22,4691.24×
Georgia20,8340.95×
Virginia20,8151.2×
Arizona17,3531.19×
Michigan15,4910.83×
Massachusetts14,1101.01×
Colorado13,9531.24×
Maryland12,4961.02×
Indiana12,4420.96×
Tennessee12,2920.86×
Washington12,2110.85×
Iowa11,7222×
Missouri11,2490.98×
Alabama10,5121.06×
Louisiana10,2221.11×
South Carolina8,8590.83×
Wisconsin8,0830.75×
Minnesota7,5610.74×
Utah6,9831.09×
Connecticut6,9660.98×
Nevada6,7580.98×
Kentucky6,4850.73×
Oregon6,4370.79×
Oklahoma6,1190.77×
Kansas5,2330.93×
Arkansas5,0270.86×
Nebraska4,2901.2×
Mississippi4,2140.72×
Washington, District of Columbia4,0901.91×
Idaho3,5330.99×
West Virginia3,4291.03×
New Mexico3,2710.92×
Alaska2,8271.86×
New Hampshire2,3340.83×
Hawaii2,0600.67×
Rhode Island2,0560.91×
South Dakota1,8771.14×
Montana1,6860.85×
Maine1,5020.59×
Delaware1,3810.7×
North Dakota1,2050.82×
Vermont8560.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Touch of Modern audience
BrandAffinityCategory
Israel8.48×Travel & Leisure
Vocal harmony11.76×Music & Radio
Grinch8.06×Movies & TV
Goop8.91×Internet & Social Media
Governor of Michigan12.28×Politics & Society
Wok10.79×Food & Beverages
La Jolla12.48×Travel & Leisure
Jeep Grand Cherokee (WJ)8.44×Cars & Mobility
The Historian19.82×Literature
Hipster11.88×Politics & Society
Historic site5.2×Arts & Culture
Fairy godmother8.45×Literature
Grace Slick9.47×Music & Radio
Home construction1.53×Home & Garden
Guitarist (magazine)11.78×Music & Radio
Hibachi7.92×Food & Beverages
Cherish (group)10.92×Music & Radio
Google Home6.35×Technology & Electronics
edureka35.57×Business & Career
Gift registry12.64×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Touch of Modern audience
TraitClusterScore
Luxury OrientationPREMIUM2.54
Design AffinityPREMIUM2.13
Early Adopter MentalityPOWER1.93
SustainabilityBALANCE1.43
IndulgenceJOY1.37
Risk AppetiteTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Touch of Modern
CountryShare
United States97.1%
Canada2.6%
Japan0.1%

See Touch of Modern audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Touch of Modern have in United States?

Touch of Modern has an estimated audience of 712,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Touch of Modern fans?

13.9% of Touch of Modern fans are female, 86.1% are male, with an average age of 41.9 years.

Which brands do Touch of Modern fans like most?

Touch of Modern fans show strongest brand affinity for Israel (8.48×), Vocal harmony (11.76×), and Grinch (8.06×) over the country average.

Where do Touch of Modern fans live in United States?

Touch of Modern fans in United States are most concentrated in California (reach 80,319), Texas (reach 70,015), and Florida (reach 53,565). These three regions account for the largest share of the active audience.

What other brands do Touch of Modern fans also like?

Beyond Touch of Modern itself, the audience over-indexes on Vocal harmony (11.76×), Grinch (8.06×), Goop (8.91×), and Governor of Michigan (12.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Touch of Modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.