Rascasse Audience Intelligence

Touch of Modern Target Market in United States

A data profile of the people who buy, follow and care about Touch of Modern in United States — modelled from more than twelve digital signal sources. Touch of Modern has an estimated audience of 710,751 people in United States.

#3049among Brand in United States#1139in Fashion & Accessoires

The average Touch of Modern fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Men's Wearhouse, Arby's, Champs Sports, with strongest over-indexing on Men's Wearhouse (38.56× the country average).

Demographically, the Touch of Modern audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Touch of Modern fan in United States is more male, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Men's Wearhouse.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Touch of Modern profile in United States.

Audience size
711K
in United States
Gender
13.9%♀
86.1% male
Age
41.9
average years
Country rank
#29627
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Touch of Modern

13.9% are female, 86.1% are male, average age 41.9.

Fig. 02

Gender split

13.9%
Female
86.1%
Male
Demographic split for Touch of Modern audience in United States
MetricValue
Female13.9%
Male86.1%
Average age41.9
Estimated audience size710,751
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Touch of Modern audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3920%
40-4921%
50+26%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Touch of Modern audience comes from United States.

Worldwide audience distribution share by country for Touch of Modern
CountryShare
United States97.1%
Canada2.6%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Touch of Modern audience in United States is strongest.

Fig. 05

Top regions by affinity

Touch of Modern customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.87×
02Iowa~10K1.67×
03New Mexico~5K1.32×
04Alaska~2K1.31×
05New Jersey~20K1.18×
06Colorado~10K1.18×
07Virginia~20K1.16×
08New York~40K1.12×
09Florida~50K1.10×
10Arizona~20K1.10×
11Nebraska~4K1.10×
12West Virginia~4K1.09×
13Texas~70K1.07×
14Louisiana~10K1.05×
15Maryland~10K1.04×
16Ohio~20K1.03×
17Illinois~20K1.02×
18Idaho~4K1.02×
19South Dakota~2K1.02×
20North Carolina~20K1.01×
21Utah~6K1.00×
22Hawaii~3K1.00×
23North Dakota~1K1.00×
24Pennsylvania~20K0.99×
25Indiana~10K0.99×
26Connecticut~7K0.99×
27Alabama~10K0.98×
28Nevada~7K0.98×
29California~80K0.97×
30Massachusetts~10K0.97×
31Rhode Island~2K0.96×
32Georgia~20K0.94×
33Montana~2K0.94×
34Missouri~10K0.93×
35Oregon~8K0.93×
36Kansas~5K0.92×
37New Hampshire~3K0.92×
38Delaware~2K0.92×
39Vermont~1K0.92×
40Washington~10K0.90×
41Arkansas~5K0.89×
42Tennessee~10K0.88×
43Mississippi~5K0.88×
44Michigan~20K0.87×
45South Carolina~9K0.85×
46Maine~2K0.85×
47Minnesota~9K0.84×
48Oklahoma~7K0.83×
49Kentucky~7K0.82×
50Wisconsin~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Touch of Modern, United States
0.79×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Touch of Modern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Touch of Modern audience
#·InterestCategoryAffinity×
01Men's WearhouseFashion & Accessoires38.56×
02Wirtualna PolskaNews20.00×
03Champs SportsSports14.61×
04Rue La LaShopping9.85×
05Snap!Music & Radio7.30×
06Jerry SeinfeldMovies & TV6.48×
07Arby'sFood & Beverages6.25×
08Stanley CupSports5.44×
09Kate MaraMovies & TV5.34×
10TAG HeuerFashion & Accessoires4.55×
11Pulp FictionMovies & TV4.30×
12Non-fiction booksLiterature3.15×
13The SopranosMovies & TV2.95×
14InnovationBusiness & Career2.17×
15Chuck NorrisMovies & TV2.14×
16Tesla MotorsCars & Mobility2.08×
17AutoZoneCars & Mobility1.85×
18Hardware storeHome & Garden1.85×
19Mixed martial artsSports1.81×
20Bass guitarMusic & Radio1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Touch of Modern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Touch of Modern audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.02×
PatriotismCONSERVATISM1.87×
Early Adopter MentalityPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Touch of Modern audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
CreativityOPEN0.79×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Touch of Modern's target market in United States?

Touch of Modern's target market in United States covers an estimated 710,751 people, concentrated in California and Texas.

02

What is the gender split and age of Touch of Modern customers?

13.9% of the Touch of Modern audience are female, 86.1% are male, with an average age of 41.9 years.

03

Which brands do Touch of Modern fans like most?

Touch of Modern fans show strongest brand affinity for Men's Wearhouse (38.56×), Arby's (6.25×), and Champs Sports (14.61×) over the country average.

04

Where do Touch of Modern fans live in United States?

Touch of Modern fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Touch of Modern fans also like?

Beyond Touch of Modern itself, the audience over-indexes on Arby's (6.25×), Champs Sports (14.61×), AutoZone (1.85×), and Stanley Cup (5.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Touch of Modern audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Touch of Modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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