Nathan for You Audience in United States

Nathan for You has an estimated audience of 959,169 people in United States. 11.7% are female, 88.3% are male, average age 44.5. Top regions: California, New York, Texas. Top brand affinities: Men's Wearhouse, Aaron Rodgers, The IT Crowd, Autism Awareness, Bruce Willis.

The average Nathan for You fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Men's Wearhouse, Aaron Rodgers, The IT Crowd, with strongest over-indexing on Men's Wearhouse (39.78× the country average). Demographically, the Nathan for You audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Nathan for You fans

Demographic split for Nathan for You audience in United States
MetricValue
Female11.7%
Male88.3%
Average age44.5
Estimated audience size959,169

Audience persona

The typical Nathan for You fan in United States is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Men's Wearhouse.

Top regions in United States

Top regions ranked by reach for Nathan for You in United States
RegionReachAffinity
California142,9071.35×
New York74,2041.38×
Texas69,3480.84×
Florida47,4290.73×
Illinois38,4751.2×
Pennsylvania33,3641.03×
Massachusetts29,7621.57×
Washington28,5601.48×
Ohio27,6530.94×
Michigan25,2341.01×
North Carolina24,6420.85×
Colorado22,0971.46×
New Jersey21,8950.9×
Virginia21,8480.94×
Georgia21,8030.74×
Arizona21,7911.11×
Oregon18,8611.72×
Tennessee17,4700.91×
Minnesota16,7851.22×
Missouri16,0461.04×
Wisconsin15,9341.1×
Indiana15,7600.9×
Maryland14,3710.87×
Utah13,8851.62×
Connecticut11,0111.14×
South Carolina10,0030.69×
Kentucky9,2750.77×
Louisiana8,2670.67×
Oklahoma8,2200.77×
Nevada8,0620.87×
Alabama8,0330.6×
Iowa7,2230.91×
Kansas6,9650.92×
Arkansas5,9170.75×
Idaho4,9741.03×
Washington, District of Columbia4,9301.71×
Nebraska4,5450.94×
New Hampshire4,2901.14×
Maine4,2301.23×
Hawaii3,5840.87×
New Mexico3,5310.73×
Rhode Island3,4291.12×
Mississippi3,0990.39×
Montana2,7921.05×
Vermont2,6521.57×
West Virginia2,5590.57×
Alaska2,0611×
Delaware1,8710.71×
South Dakota1,4260.64×
North Dakota1,2570.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nathan for You audience
BrandAffinityCategory
Men's Wearhouse39.78×Fashion & Accessoires
Aaron Rodgers16.46×Sports
The IT Crowd113.41×Movies & TV
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Capital One7.71×Business & Career
CarGurus10.91×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Jerry Seinfeld31.56×Movies & TV
Google Maps6.8×Internet & Social Media
Borat38.3×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Nicolas Cage16.66×Movies & TV
Anna Faris20×Movies & TV
James Franco16.77×Movies & TV
Jason Momoa11.73×Movies & TV
Margot Robbie11.38×Movies & TV
Emily Blunt15.15×Movies & TV
Stanley Cup14.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nathan for You audience
TraitClusterScore
Risk AppetiteTHRILL2.46
Early Adopter MentalityPOWER1.78
SustainabilityBALANCE1.45
LGBTQ+ IdentityOPEN1.38
Urban LifestyleOPEN1.25
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Nathan for You
CountryShare
United States61.3%
Canada6.7%
United Kingdom4.5%

See Nathan for You audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Nathan for You have in United States?

Nathan for You has an estimated audience of 959,169 people in United States, concentrated in California and New York.

What is the gender split and age of Nathan for You fans?

11.7% of Nathan for You fans are female, 88.3% are male, with an average age of 44.5 years.

Which brands do Nathan for You fans like most?

Nathan for You fans show strongest brand affinity for Men's Wearhouse (39.78×), Aaron Rodgers (16.46×), and The IT Crowd (113.41×) over the country average.

Where do Nathan for You fans live in United States?

Nathan for You fans in United States are most concentrated in California (reach 142,907), New York (reach 74,204), and Texas (reach 69,348). These three regions account for the largest share of the active audience.

What other brands do Nathan for You fans also like?

Beyond Nathan for You itself, the audience over-indexes on Aaron Rodgers (16.46×), The IT Crowd (113.41×), Autism Awareness (19.03×), and Bruce Willis (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nathan for You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.