Rascasse Audience Intelligence

Nathan for You Audience in United States

A data profile of the people who buy, follow and care about Nathan for You in United States — modelled from more than twelve digital signal sources. Nathan for You has an estimated audience of 686,053 people in United States.

#102among Comedy in United States#2561among Movie / TV Show / Series in United States#5631in Movies & TV

The average Nathan for You fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Men's Wearhouse, Jerry Seinfeld, Arby's, with strongest over-indexing on Men's Wearhouse (62.1× the country average).

Demographically, the Nathan for You audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nathan for You fan in United States is more male, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Men's Wearhouse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nathan for You profile in United States.

Audience size
686K
in United States
Gender
11.7%♀
88.3% male
Age
44.5
average years
Country rank
#30283
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nathan for You viewers

11.7% are female, 88.3% are male, average age 44.5.

Fig. 02

Gender split

11.7%
Female
88.3%
Male
Demographic split for Nathan for You audience in United States
MetricValue
Female11.7%
Male88.3%
Average age44.5
Estimated audience size686,053
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Nathan for You audience in United States
Age bracketShare%
16-195%
20-2923%
30-3918%
40-4919%
50+34%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Nathan for You audience comes from United States.

Worldwide audience distribution share by country for Nathan for You
CountryShare
United States55.0%
Canada8.6%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nathan for You audience in United States is strongest.

Fig. 05

Top regions by affinity

Nathan for You fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.61×
02Washington, District of Columbia~5K1.58×
03Massachusetts~30K1.52×
04Utah~10K1.52×
05Vermont~2K1.47×
06Washington~30K1.46×
07Colorado~20K1.38×
08California~100K1.30×
09New York~70K1.30×
10Maine~4K1.26×
11Minnesota~20K1.21×
12New Hampshire~4K1.17×
13Illinois~40K1.15×
14Rhode Island~4K1.15×
15Connecticut~10K1.14×
16Montana~3K1.10×
17Wisconsin~20K1.09×
18Alaska~2K1.06×
19Arizona~20K1.03×
20Idaho~5K1.02×
21Pennsylvania~30K1.01×
22Missouri~20K0.99×
23Michigan~20K0.97×
24Kansas~7K0.96×
25Nebraska~5K0.95×
26Ohio~30K0.93×
27Iowa~7K0.93×
28Virginia~20K0.92×
29Tennessee~20K0.91×
30Indiana~20K0.89×
31Nevada~8K0.89×
32Hawaii~4K0.89×
33New Jersey~20K0.88×
34Maryland~10K0.87×
35North Carolina~20K0.86×
36North Dakota~2K0.85×
37Oklahoma~9K0.83×
38South Dakota~2K0.83×
39New Mexico~4K0.82×
40Delaware~2K0.81×
41Kentucky~10K0.80×
42Arkansas~6K0.80×
43Texas~70K0.79×
44Georgia~20K0.74×
45Florida~50K0.73×
46West Virginia~3K0.73×
47South Carolina~10K0.72×
48Louisiana~9K0.71×
49Alabama~9K0.64×
50Mississippi~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Nathan for You, United States
0.59×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nathan for You audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nathan for You audience
#·InterestCategoryAffinity×
01Men's WearhouseFashion & Accessoires62.10×
02BoratMovies & TV40.65×
03Jerry SeinfeldMovies & TV36.23×
04Bon IverMusic & Radio23.14×
05Allison JanneyMovies & TV20.00×
06WaterworldMovies & TV20.00×
07Christopher WalkenMovies & TV19.92×
08ZoolanderMovies & TV19.78×
09Anna FarisMovies & TV19.28×
10The A-TeamMovies & TV17.91×
11Champs SportsSports17.17×
12John C. ReillyMovies & TV16.30×
13Hannibal (TV series)Movies & TV16.05×
14Fear and Loathing in Las Vegas (film)Movies & TV15.27×
15Arby'sFood & Beverages13.44×
16Stanley CupSports13.38×
17Breaking BadMovies & TV9.05×
18Bill MurrayMovies & TV7.97×
19Rachel McAdamsMovies & TV7.57×
20RedditInternet & Social Media2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nathan for You audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nathan for You audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.73×
IndulgenceJOY1.66×
Urban LifestyleOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nathan for You audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
DIY MentalityTHRILL0.75×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nathan for You have in United States?

Nathan for You has an estimated audience of 686,053 people in United States, concentrated in California and New York.

02

What is the gender split and age of Nathan for You viewers?

11.7% of Nathan for You fans are female, 88.3% are male, with an average age of 44.5 years.

03

Which brands do Nathan for You fans like most?

Nathan for You fans show strongest brand affinity for Men's Wearhouse (62.1×), Jerry Seinfeld (36.23×), and Arby's (13.44×) over the country average.

04

Where do Nathan for You fans live in United States?

Nathan for You fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nathan for You fans also like?

Beyond Nathan for You itself, the audience over-indexes on Jerry Seinfeld (36.23×), Arby's (13.44×), Borat (40.65×), and Anna Faris (19.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nathan for You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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