Car Craft Audience in United States

Car Craft has an estimated audience of 801,077 people in United States. 14.0% are female, 86.0% are male, average age 43.9. Top regions: New Mexico, California, Washington. Top brand affinities: CarGurus, Capital One, Mazda CX-3, Google Maps, Mazda6.

The average Car Craft fan in United States is 43.9 years old, more male, and lives primarily in New Mexico. The audience is concentrated in New Mexico, California, Washington. Top brand affinities include CarGurus, Capital One, Mazda CX-3, with strongest over-indexing on CarGurus (20.12× the country average). Demographically, the Car Craft audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Car Craft fans

Demographic split for Car Craft audience in United States
MetricValue
Female14.0%
Male86.0%
Average age43.9
Estimated audience size801,077

Audience persona

The typical Car Craft fan in United States is more male, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Car Craft in United States
RegionReachAffinity
New Mexico123,69230.79×
California57,7430.66×
Washington45,5892.84×
Georgia22,5870.92×
Louisiana18,8391.82×
Texas17,0740.25×
Missouri15,9271.23×
Illinois9,1580.34×
Michigan9,1230.44×
New York8,7430.2×
Florida8,6890.16×
Pennsylvania7,3230.27×
New Jersey7,2190.35×
Oregon6,1470.67×
North Carolina6,0900.25×
Arizona6,0350.37×
Ohio4,4170.18×
Virginia4,3280.22×
Minnesota3,9080.34×
Massachusetts3,8680.25×
Connecticut3,0420.38×
Colorado2,9220.23×
Tennessee2,6490.16×
Kentucky2,4740.25×
Indiana2,2070.15×
Nevada2,1580.28×
Wisconsin2,0240.17×
Alabama2,0080.18×
Maryland1,9140.14×
South Carolina1,9000.16×
Hawaii1,5630.45×
Oklahoma1,4600.16×
Arkansas1,1610.18×
Utah1,1490.16×
Mississippi1,1200.17×
Iowa1,0140.15×
Kansas9960.16×
Idaho9250.23×
West Virginia9250.25×
Alaska9230.54×
New Hampshire8250.26×
Montana8040.36×
Maine7970.28×
South Dakota7940.43×
North Dakota7730.47×
Wyoming7480.63×
Nebraska7460.19×
Rhode Island7360.29×
Vermont7240.51×
Delaware6590.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Car Craft audience
BrandAffinityCategory
CarGurus20.12×Cars & Mobility
Capital One8.96×Business & Career
Mazda CX-397.74×Cars & Mobility
Google Maps7.41×Internet & Social Media
Mazda645.97×Cars & Mobility
Aaron Rodgers9.69×Sports
AccuWeather9.47×Home & Garden
Circle K10.21×Shopping
Clint Eastwood12.41×Movies & TV
Family car14.32×Cars & Mobility
AutoZone5.49×Cars & Mobility
Bruce Willis9.26×Movies & TV
Margot Robbie10.78×Movies & TV
Google Earth11.28×Internet & Social Media
Ozzy Osbourne10.49×Music & Radio
Indeed.com4.55×Business & Career
O'Reilly Auto Parts6.9×Cars & Mobility
Enterprise Rent-A-Car6.63×Cars & Mobility
Alexandra Daddario11.26×Movies & TV
Kaley Cuoco12.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car Craft audience
TraitClusterScore
Family OrientationCONSERVATISM3.5
Risk AppetiteTHRILL1.85
Need for SecurityCONSERVATISM1.79
Luxury OrientationPREMIUM1.58
LGBTQ+ IdentityOPEN1.49
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Car Craft
CountryShare
United States64.4%
United Kingdom14.0%
Japan10.6%

See Car Craft audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Car Craft have in United States?

Car Craft has an estimated audience of 801,077 people in United States, concentrated in New Mexico and California.

What is the gender split and age of Car Craft fans?

14.0% of Car Craft fans are female, 86.0% are male, with an average age of 43.9 years.

Which brands do Car Craft fans like most?

Car Craft fans show strongest brand affinity for CarGurus (20.12×), Capital One (8.96×), and Mazda CX-3 (97.74×) over the country average.

Where do Car Craft fans live in United States?

Car Craft fans in United States are most concentrated in New Mexico (reach 123,692), California (reach 57,743), and Washington (reach 45,589). These three regions account for the largest share of the active audience.

What other brands do Car Craft fans also like?

Beyond Car Craft itself, the audience over-indexes on Capital One (8.96×), Mazda CX-3 (97.74×), Google Maps (7.41×), and Mazda6 (45.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Car Craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.