Rascasse Audience Intelligence

Car Craft Audience in United States

A data profile of the people who buy, follow and care about Car Craft in United States — modelled from more than twelve digital signal sources. Car Craft has an estimated audience of 800,602 people in United States.

#866among Website / Newspaper / Magazine in United States#216in News

The average Car Craft fan in United States is 43.9 years old, more male, and lives primarily in New Mexico.

The audience is concentrated in New Mexico, California, Washington.

Top brand affinities include Mazda CX-3, Mazda6, Solar energy, with strongest over-indexing on Mazda CX-3 (137.5× the country average).

Demographically, the Car Craft audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Car Craft fan in United States is more male, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-3.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Car Craft profile in United States.

Audience size
801K
in United States
Gender
14.0%♀
86.0% male
Age
43.9
average years
Country rank
#27443
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Car Craft

14.0% are female, 86.0% are male, average age 43.9.

Fig. 02

Gender split

14.0%
Female
86.0%
Male
Demographic split for Car Craft audience in United States
MetricValue
Female14.0%
Male86.0%
Average age43.9
Estimated audience size800,602
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Car Craft audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3915%
40-4922%
50+35%
Fig. 04

Worldwide distribution

64.3%

of the worldwide Car Craft audience comes from United States.

Worldwide audience distribution share by country for Car Craft
CountryShare
United States64.3%
United Kingdom13.9%
Japan10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Car Craft audience in United States is strongest.

Fig. 05

Top regions by affinity

Car Craft fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K34.90×
02Washington~30K2.06×
03Louisiana~10K1.41×
04Missouri~10K1.00×
05Alaska~2K0.91×
06Vermont~1K0.90×
07South Dakota~2K0.89×
08North Dakota~1K0.89×
09Montana~2K0.87×
10Rhode Island~2K0.86×
11Delaware~2K0.86×
12West Virginia~3K0.85×
13Maine~2K0.85×
14Idaho~3K0.84×
15Nebraska~3K0.84×
16New Hampshire~3K0.84×
17Washington, District of Columbia~2K0.84×
18Mississippi~5K0.83×
19Arkansas~5K0.82×
20Hawaii~3K0.82×
21Kansas~5K0.81×
22Iowa~5K0.80×
23Georgia~20K0.78×
24Utah~6K0.77×
25Oklahoma~7K0.76×
26South Carolina~9K0.73×
27Alabama~8K0.71×
28Kentucky~7K0.71×
29Nevada~6K0.71×
30Oregon~6K0.70×
31Wisconsin~8K0.68×
32Indiana~10K0.67×
33Connecticut~5K0.66×
34Tennessee~10K0.65×
35Maryland~9K0.63×
36California~50K0.60×
37Colorado~8K0.60×
38Minnesota~7K0.60×
39Arizona~9K0.55×
40Massachusetts~9K0.55×
41Ohio~10K0.54×
42Michigan~10K0.53×
43New Jersey~10K0.51×
44North Carolina~10K0.50×
45Virginia~10K0.50×
46Pennsylvania~10K0.46×
47Illinois~10K0.45×
48Florida~20K0.38×
49New York~20K0.37×
50Texas~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Car Craft, United States
0.33×1.00×34.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Car Craft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Car Craft audience
#·InterestCategoryAffinity×
01Mazda CX-3Cars & Mobility137.50×
02Mazda6Cars & Mobility58.56×
03Honda JazzCars & Mobility37.65×
04Jeremy ClarksonMovies & TV26.87×
05Mazda3Cars & Mobility26.44×
06Dakar RallySports21.71×
07City carCars & Mobility17.02×
08National Auto Sport AssociationSports15.46×
09Family carCars & Mobility14.92×
10CarcareCars & Mobility10.12×
11HatchbackCars & Mobility9.72×
12Car and DriverCars & Mobility8.69×
13Antique carCars & Mobility8.54×
14Auto showCars & Mobility8.49×
15Solar energyHome & Garden8.24×
16Diesel engineCars & Mobility7.50×
17Discount TireShopping6.95×
18O'Reilly Auto PartsCars & Mobility6.00×
19Advance Auto PartsCars & Mobility5.41×
20AutoZoneCars & Mobility4.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Car Craft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Car Craft audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.74×
Risk AppetiteTHRILL2.33×
Convenience OrientationPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Car Craft audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
Healthy LifestyleBALANCE0.56×
Design AffinityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Car Craft have in United States?

Car Craft has an estimated audience of 800,602 people in United States, concentrated in New Mexico and California.

02

What is the gender split and age of Car Craft fans?

14.0% of Car Craft fans are female, 86.0% are male, with an average age of 43.9 years.

03

Which brands do Car Craft fans like most?

Car Craft fans show strongest brand affinity for Mazda CX-3 (137.5×), Mazda6 (58.56×), and Solar energy (8.24×) over the country average.

04

Where do Car Craft fans live in United States?

Car Craft fans in United States are most concentrated in New Mexico (reach ~100K), California (reach ~50K), and Washington (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Car Craft fans also like?

Beyond Car Craft itself, the audience over-indexes on Mazda6 (58.56×), Solar energy (8.24×), Family car (14.92×), and City car (17.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Car Craft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Car Craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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