Rascasse Audience Intelligence

Overland Audience in United States

A data profile of the people who buy, follow and care about Overland in United States — modelled from more than twelve digital signal sources. Overland has an estimated audience of 826,480 people in United States.

#308among Video / Board Game in United States#551in Games

The average Overland fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Missouri, New York.

Top brand affinities include Jeep Cherokee, Mazda CX-3, Toyota Tacoma, with strongest over-indexing on Jeep Cherokee (64.18× the country average).

Demographically, the Overland audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Overland fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Jeep Cherokee.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Overland profile in United States.

Audience size
826K
in United States
Gender
25.6%♀
74.4% male
Age
33.5
average years
Country rank
#26882
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Overland fans

25.6% are female, 74.4% are male, average age 33.5.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Overland audience in United States
MetricValue
Female25.6%
Male74.4%
Average age33.5
Estimated audience size826,480
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Overland audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Overland audience comes from United States.

Worldwide audience distribution share by country for Overland
CountryShare
United States42.0%
Japan10.0%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Overland audience in United States is strongest.

Fig. 05

Top regions by affinity

Overland fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~50K3.39×
02Colorado~40K2.99×
03Wyoming~3K2.38×
04Montana~4K1.92×
05Idaho~8K1.84×
06New Mexico~7K1.58×
07Utah~10K1.40×
08Vermont~2K1.40×
09Alaska~2K1.39×
10New Hampshire~4K1.31×
11Nevada~10K1.25×
12Kansas~8K1.22×
13Oregon~10K1.21×
14Nebraska~4K1.08×
15Maine~3K1.08×
16Washington~20K1.06×
17Massachusetts~20K0.98×
18New York~40K0.97×
19Connecticut~8K0.95×
20California~90K0.94×
21Arizona~20K0.90×
22South Dakota~2K0.88×
23Washington, District of Columbia~2K0.87×
24Iowa~6K0.86×
25Rhode Island~2K0.86×
26Illinois~20K0.85×
27Tennessee~10K0.77×
28Wisconsin~9K0.75×
29Virginia~10K0.74×
30Michigan~20K0.73×
31Minnesota~9K0.73×
32Arkansas~5K0.72×
33Oklahoma~6K0.71×
34New Jersey~10K0.70×
35Maryland~10K0.69×
36West Virginia~3K0.67×
37Delaware~2K0.67×
38Alabama~8K0.66×
39Pennsylvania~20K0.64×
40Texas~40K0.63×
41North Carolina~20K0.63×
42Kentucky~7K0.63×
43Ohio~20K0.61×
44South Carolina~8K0.61×
45Georgia~10K0.59×
46Hawaii~2K0.59×
47Indiana~9K0.58×
48Louisiana~6K0.56×
49Mississippi~4K0.54×
50Florida~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Overland, United States
0.46×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Overland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Overland audience
#·InterestCategoryAffinity×
01Mazda CX-3Cars & Mobility113.83×
02Jeep CherokeeCars & Mobility64.18×
03Honda JazzCars & Mobility49.59×
04Mazda6Cars & Mobility48.72×
05Toyota TacomaCars & Mobility27.40×
06Lifted TrucksCars & Mobility26.61×
07Mazda3Cars & Mobility21.92×
08SubwooferTechnology & Electronics21.31×
09Jeep CompassCars & Mobility20.10×
10Toyota HighlanderCars & Mobility18.90×
11High-end audioTechnology & Electronics17.09×
12Mud boggingSports16.84×
13Harbor Freight ToolsHome & Garden15.24×
14Toyota Land CruiserCars & Mobility12.34×
15Family carCars & Mobility11.13×
16CarcareCars & Mobility10.87×
17AutoZoneCars & Mobility7.76×
18Used CarsCars & Mobility6.71×
19Extreme sportSports6.15×
20Advance Auto PartsCars & Mobility5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Overland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Overland audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.90×
Risk AppetiteTHRILL3.53×
Family OrientationCONSERVATISM3.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Overland audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
MindfulnessBALANCE0.66×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Overland have in United States?

Overland has an estimated audience of 826,480 people in United States, concentrated in California and Missouri.

02

What is the gender split and age of Overland fans?

25.6% of Overland fans are female, 74.4% are male, with an average age of 33.5 years.

03

Which brands do Overland fans like most?

Overland fans show strongest brand affinity for Jeep Cherokee (64.18×), Mazda CX-3 (113.83×), and Toyota Tacoma (27.4×) over the country average.

04

Where do Overland fans live in United States?

Overland fans in United States are most concentrated in California (reach ~90K), Missouri (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Overland fans also like?

Beyond Overland itself, the audience over-indexes on Mazda CX-3 (113.83×), Toyota Tacoma (27.4×), AutoZone (7.76×), and Mazda6 (48.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Overland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Overland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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