Overland Audience in United States

Overland has an estimated audience of 825,872 people in United States. 25.6% are female, 74.4% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: Jeep Cherokee, Toyota Tacoma, Toyota Land Cruiser Prado, Mazda CX-3, Mud bogging.

The average Overland fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeep Cherokee, Toyota Tacoma, Toyota Land Cruiser Prado, with strongest over-indexing on Jeep Cherokee (87.68× the country average). Demographically, the Overland audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Department store

Demographics of Overland fans

Demographic split for Overland audience in United States
MetricValue
Female25.6%
Male74.4%
Average age33.5
Estimated audience size825,872

Audience persona

The typical Overland fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Jeep Cherokee.

Top regions in United States

Top regions ranked by reach for Overland in United States
RegionReachAffinity
California91,5431.01×
Texas48,5000.68×
New York46,5831.01×
Colorado40,9883.15×
Missouri36,9752.78×
Florida26,0350.47×
Illinois23,4290.85×
Washington18,8581.14×
Pennsylvania17,9270.64×
North Carolina16,2510.65×
Massachusetts16,1360.99×
Ohio15,6640.62×
Virginia15,6590.78×
Michigan15,6400.72×
Arizona15,5840.92×
Georgia15,5000.61×
New Jersey15,0650.72×
Tennessee13,2050.8×
Oregon12,0741.28×
Utah10,9001.47×
Nevada10,4251.31×
Maryland9,8970.7×
Wisconsin9,2370.74×
Indiana8,9270.59×
Minnesota8,8090.74×
Kansas7,9511.22×
Idaho7,8781.9×
Connecticut7,6820.93×
South Carolina7,5440.61×
Alabama7,5400.65×
Oklahoma6,5710.72×
New Mexico6,5681.59×
Kentucky6,3590.61×
Iowa5,7770.85×
Louisiana5,7060.54×
Arkansas4,8900.72×
Montana4,5381.98×
Nebraska4,4331.07×
New Hampshire4,0521.25×
Maine3,0861.04×
Mississippi3,0400.45×
Wyoming2,9582.42×
Alaska2,4201.37×
West Virginia2,2460.58×
Washington, District of Columbia2,1420.86×
Rhode Island2,0970.8×
Vermont1,9281.33×
Hawaii1,7900.5×
Delaware1,2920.57×
South Dakota1,2730.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overland audience
BrandAffinityCategory
Jeep Cherokee87.68×Cars & Mobility
Toyota Tacoma28.97×Cars & Mobility
Toyota Land Cruiser Prado120.38×Cars & Mobility
Mazda CX-366.5×Cars & Mobility
Mud bogging23.85×Sports
AutoZone5.21×Cars & Mobility
Mazda631.43×Cars & Mobility
Toyota Supra17.01×Cars & Mobility
Motorcycle accessories9.72×Cars & Mobility
Honda Jazz50.67×Cars & Mobility
Harbor Freight Tools9.74×Home & Garden
Touring motorcycle9.72×Cars & Mobility
Family car10.26×Cars & Mobility
Mazda MX-522.9×Cars & Mobility
Lifted Trucks20.04×Cars & Mobility
Dakar Rally21.26×Sports
Honda City28.59×Cars & Mobility
Cruiser (motorcycle)10.72×Cars & Mobility
Toyota Land Cruiser11.51×Cars & Mobility
Planet Fitness3.35×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overland audience
TraitClusterScore
PatriotismCONSERVATISM4.08
Risk AppetiteTHRILL2.62
Family OrientationCONSERVATISM2.6
Design AffinityPREMIUM1.73
Luxury OrientationPREMIUM1.48
Need for SecurityCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Overland
CountryShare
United States42.1%
Japan10.0%
Italy6.6%

See Overland audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Overland have in United States?

Overland has an estimated audience of 825,872 people in United States, concentrated in California and Texas.

What is the gender split and age of Overland fans?

25.6% of Overland fans are female, 74.4% are male, with an average age of 33.5 years.

Which brands do Overland fans like most?

Overland fans show strongest brand affinity for Jeep Cherokee (87.68×), Toyota Tacoma (28.97×), and Toyota Land Cruiser Prado (120.38×) over the country average.

Where do Overland fans live in United States?

Overland fans in United States are most concentrated in California (reach 91,543), Texas (reach 48,500), and New York (reach 46,583). These three regions account for the largest share of the active audience.

What other brands do Overland fans also like?

Beyond Overland itself, the audience over-indexes on Toyota Tacoma (28.97×), Toyota Land Cruiser Prado (120.38×), Mazda CX-3 (66.5×), and Mud bogging (23.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Overland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.