Alternative fuel vehicle Audience in Germany
Alternative fuel vehicle has an estimated audience of 892,835 people in Germany. 25.9% are female, 74.1% are male, average age 41.2. Top regions: Rheinland-Pfalz, Sachsen, Baden-Württemberg. Top brand affinities: Photovoltaic system, Tesla Motors, Photovoltaics, Cartilage, Tesla Model X.
The average Alternative fuel vehicle fan in Germany is 41.2 years old, more male, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Sachsen, Baden-Württemberg. Top brand affinities include Photovoltaic system, Tesla Motors, Photovoltaics, with strongest over-indexing on Photovoltaic system (11.52× the country average). Demographically, the Alternative fuel vehicle audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Alternative fuel vehicle fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 41.2 |
| Estimated audience size | 892,835 |
Audience persona
The typical Alternative fuel vehicle fan in Germany is more male, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 82,214 | 1.84× |
| Sachsen | 76,506 | 1.75× |
| Baden-Württemberg | 76,306 | 0.63× |
| Bayern | 74,790 | 0.52× |
| Niedersachsen | 73,236 | 0.84× |
| Nordrhein-Westfalen | 69,291 | 0.35× |
| Hessen | 59,286 | 0.87× |
| Berlin | 47,776 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 11.52× | Home & Garden |
| Tesla Motors | 9.32× | Cars & Mobility |
| Photovoltaics | 7.89× | Home & Garden |
| Cartilage | 50.48× | Health |
| Tesla Model X | 14.53× | Cars & Mobility |
| Family car | 6.56× | Cars & Mobility |
| Payback | 6.31× | Shopping |
| Tesla Model S | 12.16× | Cars & Mobility |
| Hybrid electric vehicle | 5.65× | Cars & Mobility |
| Office 365 | 6.28× | Technology & Electronics |
| BMW i3 | 12.91× | Cars & Mobility |
| Google Drive | 5.11× | Technology & Electronics |
| Hatchback | 4.42× | Cars & Mobility |
| Sustainable energy | 3.54× | Home & Garden |
| Sustainable transport | 6.85× | Cars & Mobility |
| Connected car | 14.82× | Cars & Mobility |
| Renewable energy | 3.19× | Business & Career |
| Compact car | 4.72× | Cars & Mobility |
| Smart device | 5.22× | Technology & Electronics |
| Electric vehicle | 3.9× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.01 |
| Family Orientation | CONSERVATISM | 1.89 |
| Early Adopter Mentality | POWER | 1.68 |
| DIY Mentality | THRILL | 1.61 |
| Luxury Orientation | PREMIUM | 1.59 |
| Indulgence | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 10.6% |
| Italy | 9.1% |
See Alternative fuel vehicle audiences in other countries
- Alternative fuel vehicle — United States
- Alternative fuel vehicle — United Kingdom
- Alternative fuel vehicle — France
- Alternative fuel vehicle — Italy
- Alternative fuel vehicle — Spain
- Alternative fuel vehicle — Brazil
- Alternative fuel vehicle — Japan
- Alternative fuel vehicle — South Korea
- Alternative fuel vehicle — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Alternative fuel vehicle have in Germany?
Alternative fuel vehicle has an estimated audience of 892,835 people in Germany, concentrated in Rheinland-Pfalz and Sachsen.
What is the gender split and age of Alternative fuel vehicle fans?
25.9% of Alternative fuel vehicle fans are female, 74.1% are male, with an average age of 41.2 years.
Which brands do Alternative fuel vehicle fans like most?
Alternative fuel vehicle fans show strongest brand affinity for Photovoltaic system (11.52×), Tesla Motors (9.32×), and Photovoltaics (7.89×) over the country average.
Where do Alternative fuel vehicle fans live in Germany?
Alternative fuel vehicle fans in Germany are most concentrated in Rheinland-Pfalz (reach 82,214), Sachsen (reach 76,506), and Baden-Württemberg (reach 76,306). These three regions account for the largest share of the active audience.
What other brands do Alternative fuel vehicle fans also like?
Beyond Alternative fuel vehicle itself, the audience over-indexes on Tesla Motors (9.32×), Photovoltaics (7.89×), Cartilage (50.48×), and Tesla Model X (14.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alternative fuel vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.