Rascasse Audience Intelligence

Southern Hills Country Club Audience in United States

A data profile of the people who buy, follow and care about Southern Hills Country Club in United States — modelled from more than twelve digital signal sources. Southern Hills Country Club has an estimated audience of 405,538 people in United States.

#4560among POI in United States

The average Southern Hills Country Club fan in United States is 46.9 years old, more male, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Texas, California.

Top brand affinities include Ryder Cup, Justin Rose, Audi A8, with strongest over-indexing on Ryder Cup (54.22× the country average).

Demographically, the Southern Hills Country Club audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southern Hills Country Club fan in United States is more male, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Ryder Cup.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern Hills Country Club profile in United States.

Audience size
406K
in United States
Gender
41.5%♀
58.5% male
Age
46.9
average years
Country rank
#41302
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southern Hills Country Club fans

41.5% are female, 58.5% are male, average age 46.9.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Southern Hills Country Club audience in United States
MetricValue
Female41.5%
Male58.5%
Average age46.9
Estimated audience size405,538
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Southern Hills Country Club audience in United States
Age bracketShare%
16-197%
20-2913%
30-3917%
40-4921%
50+42%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Southern Hills Country Club audience comes from United States.

Worldwide audience distribution share by country for Southern Hills Country Club
CountryShare
United States51.3%
Japan9.7%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern Hills Country Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Southern Hills Country Club fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K31.50×
02Kansas~4K1.40×
03Arkansas~4K1.29×
04Alaska<1K0.93×
05Vermont<1K0.92×
06Nebraska~2K0.91×
07South Dakota<1K0.91×
08North Dakota<1K0.91×
09Montana~1K0.89×
10West Virginia~2K0.87×
11Rhode Island~1K0.87×
12Delaware<1K0.87×
13Hawaii~1K0.86×
14New Hampshire~1K0.86×
15Maine~1K0.86×
16Idaho~2K0.85×
17Missouri~5K0.83×
18New Mexico~2K0.83×
19Washington, District of Columbia~1K0.82×
20Mississippi~3K0.81×
21Utah~3K0.77×
22Iowa~3K0.76×
23Connecticut~3K0.74×
24Nevada~3K0.74×
25Kentucky~4K0.73×
26Louisiana~4K0.72×
27Oregon~3K0.70×
28Alabama~4K0.69×
29South Carolina~4K0.67×
30Texas~20K0.66×
31Indiana~5K0.65×
32Colorado~4K0.65×
33Wisconsin~4K0.65×
34Tennessee~5K0.64×
35Maryland~4K0.64×
36Minnesota~4K0.63×
37Washington~5K0.62×
38Georgia~7K0.59×
39Arizona~5K0.59×
40Michigan~6K0.58×
41Massachusetts~5K0.58×
42New Jersey~6K0.57×
43Virginia~6K0.56×
44North Carolina~7K0.54×
45Ohio~7K0.53×
46Illinois~7K0.51×
47Florida~10K0.50×
48Pennsylvania~7K0.50×
49New York~9K0.40×
50California~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Southern Hills Country Club, United States
0.33×1.00×31.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern Hills Country Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern Hills Country Club audience
#·InterestCategoryAffinity×
01Martin KaymerSports191.06×
02Audi A8Cars & Mobility189.63×
03Riviera Country ClubTravel & Leisure164.23×
04Justin RoseSports108.45×
05Mercedes-Benz S-ClassCars & Mobility87.79×
06MG CarsCars & Mobility83.52×
07BMW 7 SeriesCars & Mobility74.07×
08Rolls-Royce GhostCars & Mobility73.09×
09NetJetsCars & Mobility63.50×
10Porsche PanameraCars & Mobility54.55×
11Ryder CupSports54.22×
12Mercedes-Benz E-ClassCars & Mobility48.48×
13Pebble Beach Golf LinksSports46.64×
14Roberto CavalliFashion & Accessoires44.86×
15Maui JimFashion & Accessoires43.20×
16Rolls-Royce Motor CarsCars & Mobility20.25×
17Nothing Bundt CakesFood & Beverages19.61×
18Aston MartinCars & Mobility18.22×
19Tiger WoodsSports17.01×
20Masters TournamentSports15.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern Hills Country Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern Hills Country Club audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.64×
Career OrientationPOWER2.60×
Family OrientationCONSERVATISM2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern Hills Country Club audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Pet OwnershipJOY0.75×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southern Hills Country Club have in United States?

Southern Hills Country Club has an estimated audience of 405,538 people in United States, concentrated in Oklahoma and Texas.

02

What is the gender split and age of Southern Hills Country Club fans?

41.5% of Southern Hills Country Club fans are female, 58.5% are male, with an average age of 46.9 years.

03

Which brands do Southern Hills Country Club fans like most?

Southern Hills Country Club fans show strongest brand affinity for Ryder Cup (54.22×), Justin Rose (108.45×), and Audi A8 (189.63×) over the country average.

04

Where do Southern Hills Country Club fans live in United States?

Southern Hills Country Club fans in United States are most concentrated in Oklahoma (reach ~100K), Texas (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Southern Hills Country Club fans also like?

Beyond Southern Hills Country Club itself, the audience over-indexes on Justin Rose (108.45×), Audi A8 (189.63×), BMW 7 Series (74.07×), and Mercedes-Benz S-Class (87.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Southern Hills Country Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Hills Country Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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