Southern Hills Country Club Audience in United States

Southern Hills Country Club has an estimated audience of 405,538 people in United States. 41.5% are female, 58.5% are male, average age 46.9. Top regions: Oklahoma, Texas, Florida. Top brand affinities: Jean Paul Gaultier, Justin Rose, Ryder Cup, Koenigsegg, Nothing Bundt Cakes.

The average Southern Hills Country Club fan in United States is 46.9 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, Florida. Top brand affinities include Jean Paul Gaultier, Justin Rose, Ryder Cup, with strongest over-indexing on Jean Paul Gaultier (109.89× the country average). Demographically, the Southern Hills Country Club audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Southern Hills Country Club fans

Demographic split for Southern Hills Country Club audience in United States
MetricValue
Female41.5%
Male58.5%
Average age46.9
Estimated audience size405,538

Audience persona

The typical Southern Hills Country Club fan in United States is more male, around 46.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for Southern Hills Country Club in United States
RegionReachAffinity
Oklahoma125,37427.84×
Texas26,3810.76×
Florida14,3110.52×
California10,5420.24×
Georgia7,0810.57×
Illinois5,7210.42×
Kansas5,6411.76×
Missouri5,5540.85×
New York5,3790.24×
Arkansas5,2251.56×
North Carolina4,9450.41×
Tennessee3,9680.49×
Colorado3,5410.55×
Pennsylvania3,4560.25×
Ohio3,1690.25×
Virginia3,1240.32×
Michigan2,6430.25×
Arizona2,5730.31×
South Carolina2,5630.42×
Wisconsin2,3320.38×
Massachusetts2,2880.29×
Louisiana2,2640.43×
Minnesota2,2350.38×
New Jersey2,0540.2×
Indiana2,0350.27×
Nebraska1,8170.89×
Alabama1,6560.29×
Washington1,6470.2×
Kentucky1,6070.32×
Iowa1,5800.47×
Maryland1,2820.18×
Oregon1,2260.26×
Connecticut1,1290.28×
Mississippi1,0910.33×
Nevada9610.25×
Utah9040.25×
Wyoming6881.15×
South Dakota6020.64×
West Virginia6010.32×
Alaska5990.69×
Montana5660.5×
New Mexico5620.28×
Idaho5550.27×
Washington, District of Columbia5410.44×
New Hampshire5360.34×
Hawaii5300.3×
Maine5210.36×
North Dakota5020.6×
Rhode Island4780.37×
Vermont4700.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern Hills Country Club audience
BrandAffinityCategory
Jean Paul Gaultier109.89×Fashion & Accessoires
Justin Rose86.6×Sports
Ryder Cup41.35×Sports
Koenigsegg86.23×Cars & Mobility
Nothing Bundt Cakes21.39×Food & Beverages
Audi A8103.64×Cars & Mobility
Mercedes-Benz S-Class61.54×Cars & Mobility
Autism Awareness19.03×Health
Tiger Woods19.31×Sports
Porsche Panamera48.76×Cars & Mobility
Diabetes mellitus awareness12.48×Health
BMW 7 Series55.94×Cars & Mobility
Aston Martin17.93×Cars & Mobility
Roberto Cavalli35.97×Fashion & Accessoires
Mercedes-Benz E-Class40.89×Cars & Mobility
Rolls-Royce Ghost60.8×Cars & Mobility
Maui Jim41.48×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
MG Cars67.28×Cars & Mobility
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern Hills Country Club audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
Quality AwarenessPREMIUM2.55
Family OrientationCONSERVATISM2.53
Design AffinityPREMIUM2.29
Career OrientationPOWER1.93
Risk AppetiteTHRILL1.79

Worldwide distribution

Worldwide audience distribution share by country for Southern Hills Country Club
CountryShare
United States51.3%
Japan9.7%
United Kingdom5.8%

See Southern Hills Country Club audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Southern Hills Country Club have in United States?

Southern Hills Country Club has an estimated audience of 405,538 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Southern Hills Country Club fans?

41.5% of Southern Hills Country Club fans are female, 58.5% are male, with an average age of 46.9 years.

Which brands do Southern Hills Country Club fans like most?

Southern Hills Country Club fans show strongest brand affinity for Jean Paul Gaultier (109.89×), Justin Rose (86.6×), and Ryder Cup (41.35×) over the country average.

Where do Southern Hills Country Club fans live in United States?

Southern Hills Country Club fans in United States are most concentrated in Oklahoma (reach 125,374), Texas (reach 26,381), and Florida (reach 14,311). These three regions account for the largest share of the active audience.

What other brands do Southern Hills Country Club fans also like?

Beyond Southern Hills Country Club itself, the audience over-indexes on Justin Rose (86.6×), Ryder Cup (41.35×), Koenigsegg (86.23×), and Nothing Bundt Cakes (21.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Hills Country Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.