A data profile of the people who buy, follow and care about Metal in Portugal — modelled from more than twelve digital signal sources. Metal has an estimated audience of 1,389,133 people in Portugal.
The average Metal fan in Portugal is 44.6 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Art jewelry, Piano, Handmade jewelry, with strongest over-indexing on Art jewelry (1.78× the country average).
Demographically, the Metal audience skews more male with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Metal fan in Portugal is more male, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Art jewelry.
The key figures that characterise the Metal profile in Portugal.
42.5% are female, 57.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 44.6 |
| Estimated audience size | 1,389,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Metal audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
Where the Metal audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Viseu District | ~60K | 1.27× | |
| 02 | Porto District | ~400K | 1.26× | |
| 03 | Santarém District | ~80K | 1.26× | |
| 04 | Aveiro District | ~100K | 1.23× | |
| 05 | Braga District | ~200K | 1.22× | |
| 06 | Leiria District | ~90K | 1.20× | |
| 07 | Lisbon District | ~500K | 1.16× | |
| 08 | Setúbal District | ~200K | 1.15× | |
| 09 | Coimbra District | ~70K | 1.06× | |
| 10 | Faro District | ~90K | 1.01× | |
| 11 | Viana do Castelo District | ~30K | 0.97× | |
| 12 | Castelo Branco District | ~30K | 0.96× | |
| 13 | Évora District | ~20K | 0.96× | |
| 14 | Bragança District | ~20K | 0.96× | |
| 15 | Portalegre District | ~10K | 0.96× | |
| 16 | Vila Real District | ~20K | 0.95× | |
| 17 | Beja District | ~20K | 0.95× | |
| 18 | Guarda District | ~20K | 0.95× | |
| 19 | Madeira | ~40K | 0.94× | |
| 20 | Azores | ~40K | 0.93× |
The strongest cross-interests of the Metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozzy Osbourne | Music & Radio | 3.39× | ||
| 02 | Honda Civic | Cars & Mobility | 1.93× | ||
| 03 | Thermal insulation | Home & Garden | 1.89× | ||
| 04 | Art jewelry | Fashion & Accessoires | 1.78× | ||
| 05 | Sport Club Corinthians Paulista | Sports | 1.67× | ||
| 06 | SporTV | Sports | 1.66× | ||
| 07 | Kawasaki | Cars & Mobility | 1.63× | ||
| 08 | Solar panel | Home & Garden | 1.63× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 1.60× | ||
| 10 | Flight simulator | Games | 1.60× | ||
| 11 | HVAC | Home & Garden | 1.57× | ||
| 12 | Wedding Planners | Kids & Family | 1.57× | ||
| 13 | Postmodernism | Arts & Culture | 1.57× | ||
| 14 | Mineral water | Food & Beverages | 1.57× | ||
| 15 | Europcar | Cars & Mobility | 1.56× | ||
| 16 | Mitsubishi | Cars & Mobility | 1.55× | ||
| 17 | Piano | Music & Radio | 1.53× | ||
| 18 | 3D printing | Technology & Electronics | 1.53× | ||
| 19 | Steam | Games | 1.51× | ||
| 20 | Tiffany & Co. | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.30× | |
| Design Affinity | PREMIUM | 1.19× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Metal has an estimated audience of 1,389,133 people in Portugal, concentrated in Lisbon District and Porto District.
42.5% of Metal fans are female, 57.5% are male, with an average age of 44.6 years.
Metal fans show strongest brand affinity for Art jewelry (1.78×), Piano (1.53×), and Handmade jewelry (1.6×) over the country average.
Metal fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Metal itself, the audience over-indexes on Piano (1.53×), Handmade jewelry (1.6×), HVAC (1.57×), and Ozzy Osbourne (3.39×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.