Rascasse Audience Intelligence

WTA Tour Championships Audience in United States

A data profile of the people who buy, follow and care about WTA Tour Championships in United States — modelled from more than twelve digital signal sources. WTA Tour Championships has an estimated audience of 368,581 people in United States.

#118among Tennis in United States#537among Event in United States#4318in Sports

The average WTA Tour Championships fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Grigor Dimitrov, Simona Halep, US Open (tennis), with strongest over-indexing on Grigor Dimitrov (100.83× the country average).

Demographically, the WTA Tour Championships audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WTA Tour Championships fan in United States is balanced, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Grigor Dimitrov.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WTA Tour Championships profile in United States.

Audience size
369K
in United States
Gender
50.2%♀
49.8% male
Age
37.6
average years
Country rank
#43409
Event in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WTA Tour Championships fans

50.2% are female, 49.8% are male, average age 37.6.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for WTA Tour Championships audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.6
Estimated audience size368,581
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the WTA Tour Championships audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

15.5%

of the worldwide WTA Tour Championships audience comes from United States.

Worldwide audience distribution share by country for WTA Tour Championships
CountryShare
Poland44.0%
United States15.5%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WTA Tour Championships audience in United States is strongest.

Fig. 05

Top regions by affinity

WTA Tour Championships fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.46×
02New York~40K2.05×
03Maryland~10K1.80×
04New Jersey~20K1.75×
05Connecticut~6K1.68×
06Georgia~20K1.59×
07Illinois~20K1.58×
08Massachusetts~10K1.45×
09Florida~40K1.41×
10Delaware~1K1.35×
11North Carolina~10K1.33×
12Rhode Island~2K1.30×
13Virginia~10K1.26×
14California~50K1.17×
15Pennsylvania~10K1.13×
16Washington~8K1.13×
17Hawaii~2K1.12×
18South Carolina~6K1.10×
19Texas~30K1.04×
20Louisiana~5K1.01×
21Maine~1K0.98×
22Vermont<1K0.96×
23New Hampshire~1K0.94×
24Ohio~10K0.89×
25Alabama~5K0.89×
26Michigan~8K0.88×
27Mississippi~3K0.86×
28Oregon~4K0.85×
29Nevada~3K0.85×
30Tennessee~6K0.84×
31Colorado~5K0.82×
32Alaska<1K0.80×
33New Mexico~1K0.78×
34Minnesota~4K0.77×
35Arkansas~2K0.75×
36Arizona~6K0.74×
37Indiana~5K0.74×
38Idaho~1K0.74×
39North Dakota<1K0.74×
40Utah~2K0.72×
41Montana<1K0.72×
42South Dakota<1K0.72×
43Wisconsin~4K0.70×
44Kentucky~3K0.70×
45West Virginia~1K0.69×
46Missouri~4K0.68×
47Kansas~2K0.68×
48Nebraska~1K0.67×
49Iowa~2K0.64×
50Oklahoma~2K0.58×
Fig. 06

Affinity by region

Affinity by region — WTA Tour Championships, United States
0.58×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WTA Tour Championships audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WTA Tour Championships audience
#·InterestCategoryAffinity×
01Simona HalepSports197.96×
02Dominic ThiemSports139.07×
03Grigor DimitrovSports100.83×
04CaulkingHome & Garden54.74×
05BitdefenderTechnology & Electronics45.81×
06Alexander ZverevSports42.50×
07Brooks KoepkaSports25.28×
08US Open (tennis)Sports20.00×
09The Championships, WimbledonSports20.00×
10Roland GarrosSports20.00×
11Ready Player OneMovies & TV20.00×
12Roger FedererSports20.00×
13Vanessa HudgensMovies & TV13.00×
14LPGASports12.33×
15Australian OpenSports11.68×
16Dropbox (service)Technology & Electronics11.11×
17Google EarthInternet & Social Media9.51×
18Ryder CupSports7.78×
19Michigan LotteryGames6.95×
20Masters TournamentSports5.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WTA Tour Championships audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WTA Tour Championships audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.71×
Convenience OrientationPREMIUM1.65×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WTA Tour Championships audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.49×
Pet OwnershipJOY0.78×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WTA Tour Championships have in United States?

WTA Tour Championships has an estimated audience of 368,581 people in United States, concentrated in California and New York.

02

What is the gender split and age of WTA Tour Championships fans?

50.2% of WTA Tour Championships fans are female, 49.8% are male, with an average age of 37.6 years.

03

Which brands do WTA Tour Championships fans like most?

WTA Tour Championships fans show strongest brand affinity for Grigor Dimitrov (100.83×), Simona Halep (197.96×), and US Open (tennis) (20×) over the country average.

04

Where do WTA Tour Championships fans live in United States?

WTA Tour Championships fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WTA Tour Championships fans also like?

Beyond WTA Tour Championships itself, the audience over-indexes on Simona Halep (197.96×), US Open (tennis) (20×), Caulking (54.74×), and The Championships, Wimbledon (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See WTA Tour Championships audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WTA Tour Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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