WTA Tour Championships Audience in United States
WTA Tour Championships has an estimated audience of 368,698 people in United States. 50.2% are female, 49.8% are male, average age 37.6. Top brand affinities: Seattle Hempfest, Home equity, Alaska, Elsword, JDSU.
Top brand affinities include Seattle Hempfest, Home equity, Alaska, with strongest over-indexing on Seattle Hempfest (221.75× the country average). Demographically, the WTA Tour Championships audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of WTA Tour Championships fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 37.6 |
| Estimated audience size | 368,698 |
Audience persona
The typical WTA Tour Championships fan in United States is balanced, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Seattle Hempfest.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Seattle Hempfest | 221.75× | Travel & Leisure |
| Home equity | 2.06× | Home & Garden |
| Alaska | 1.73× | Travel & Leisure |
| Elsword | 15.24× | Games |
| JDSU | 2.77× | Business & Career |
| Nebraska Cornhuskers football | 3.25× | Sports |
| University at Albany, SUNY | 20× | Business & Career |
| Gran Torino | 5.41× | Movies & TV |
| Vocal harmony | 3.05× | Music & Radio |
| Laneige | 3.65× | Beauty & Wellness |
| Atkins diet | 3.32× | Health |
| Del Mar Fairgrounds | 20× | Sports |
| Volcano, Hawaii | 11.54× | Travel & Leisure |
| Trane | 5.48× | Home & Garden |
| Personalised Gifts | 2.48× | Home & Garden |
| Noodle (Gorillaz) | 1.98× | Music & Radio |
| Home staging | 2.83× | Home & Garden |
| La Jolla | 4.42× | Travel & Leisure |
| Fayette County, Georgia | 14.94× | Travel & Leisure |
| Grinch | 1.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.12 |
| Risk Appetite | THRILL | 1.76 |
| Early Adopter Mentality | POWER | 1.54 |
| Sports Activity | POWER | 1.35 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 43.6% |
| United States | 15.9% |
| Italy | 5.8% |
See WTA Tour Championships audiences in other countries
More Tennis audiences in United States
- Coco Gauff (11,700,605)
- Carlos Alcaraz (10,853,637)
- Jannik Sinner (8,690,370)
- US Open (tennis) (8,390,591)
- Serena Williams (5,666,989)
How to read this data
Audience size is the estimated number of people in United States who actively search for WTA Tour Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.