Volvic (mineral water) Audience in Germany
Volvic (mineral water) has an estimated audience of 343,903 people in Germany. 55.4% are female, 44.6% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Voss, Whirlpool Corporation, Hot air balloon festival, Spike Lee, DEVK.
The average Volvic (mineral water) fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Voss, Whirlpool Corporation, Hot air balloon festival, with strongest over-indexing on Voss (153.12× the country average). Demographically, the Volvic (mineral water) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Volvic (mineral water) fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 41.0 |
| Estimated audience size | 343,903 |
Audience persona
The typical Volvic (mineral water) fan in Germany is more female, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Voss.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,298 | 1.23× |
| Bayern | 55,699 | 1.01× |
| Baden-Württemberg | 55,277 | 1.18× |
| Niedersachsen | 31,757 | 0.95× |
| Hessen | 29,612 | 1.13× |
| Rheinland-Pfalz | 18,696 | 1.09× |
| Berlin | 17,720 | 1.15× |
| Sachsen | 15,509 | 0.92× |
| Schleswig-Holstein | 10,552 | 0.85× |
| Brandenburg | 9,736 | 0.91× |
| Sachsen-Anhalt | 8,911 | 1× |
| Hamburg | 8,339 | 1.07× |
| Thüringen | 7,292 | 0.83× |
| Mecklenburg-Vorpommern | 5,419 | 0.83× |
| Saarland | 4,152 | 0.98× |
| Bremen | 2,566 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voss | 153.12× | Food & Beverages |
| Whirlpool Corporation | 13.11× | Home & Garden |
| Hot air balloon festival | 81.61× | Travel & Leisure |
| Spike Lee | 30.67× | Movies & TV |
| DEVK | 8.82× | Business & Career |
| Rede Record | 16.33× | Movies & TV |
| Pokémon | 4.12× | Games |
| Hozier (musician) | 19.33× | Music & Radio |
| Humidifier | 19.69× | Home & Garden |
| Giotto | 15.26× | Food & Beverages |
| Thomann | 3.94× | Shopping |
| Hot air balloon | 20× | Home & Garden |
| Vespa | 5.48× | Cars & Mobility |
| Emma Thompson | 7.13× | Movies & TV |
| Lena Headey | 8.53× | Movies & TV |
| Do it yourself (DIY) | 1.73× | Home & Garden |
| Flowering plant | 3.5× | Home & Garden |
| Korg | 15.34× | Music & Radio |
| Universal Audio (company) | 16.83× | Music & Radio |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Urban Lifestyle | OPEN | 1.48 |
| Sustainability | BALANCE | 1.45 |
| DIY Mentality | THRILL | 1.35 |
| Sports Activity | POWER | 1.35 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.9% |
| France | 25.7% |
| United States | 10.4% |
See Volvic (mineral water) audiences in other countries
- Volvic (mineral water) — United States
- Volvic (mineral water) — United Kingdom
- Volvic (mineral water) — France
- Volvic (mineral water) — Italy
- Volvic (mineral water) — Spain
- Volvic (mineral water) — Brazil
- Volvic (mineral water) — Japan
- Volvic (mineral water) — South Korea
- Volvic (mineral water) — India
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Frequently asked questions
How many fans does Volvic (mineral water) have in Germany?
Volvic (mineral water) has an estimated audience of 343,903 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvic (mineral water) fans?
55.4% of Volvic (mineral water) fans are female, 44.6% are male, with an average age of 41.0 years.
Which brands do Volvic (mineral water) fans like most?
Volvic (mineral water) fans show strongest brand affinity for Voss (153.12×), Whirlpool Corporation (13.11×), and Hot air balloon festival (81.61×) over the country average.
Where do Volvic (mineral water) fans live in Germany?
Volvic (mineral water) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,298), Bayern (reach 55,699), and Baden-Württemberg (reach 55,277). These three regions account for the largest share of the active audience.
What other brands do Volvic (mineral water) fans also like?
Beyond Volvic (mineral water) itself, the audience over-indexes on Whirlpool Corporation (13.11×), Hot air balloon festival (81.61×), Spike Lee (30.67×), and DEVK (8.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvic (mineral water). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.