Rascasse Audience Intelligence

Bronzing Audience in United States

A data profile of the people who buy, follow and care about Bronzing in United States — modelled from more than twelve digital signal sources. Bronzing has an estimated audience of 653,705 people in United States.

#20among Skin in United States#10319among Topic in United States#363in Beauty & Wellness

The average Bronzing fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bruna Marquezine, Food and drink, Sherwin-Williams, with strongest over-indexing on Bruna Marquezine (44.44× the country average).

Demographically, the Bronzing audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bronzing fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Bruna Marquezine.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bronzing profile in United States.

Audience size
654K
in United States
Gender
83.5%♀
16.5% male
Age
38.0
average years
Country rank
#31153
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bronzing fans

83.5% are female, 16.5% are male, average age 38.0.

Fig. 02

Gender split

83.5%
Female
16.5%
Male
Demographic split for Bronzing audience in United States
MetricValue
Female83.5%
Male16.5%
Average age38.0
Estimated audience size653,705
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Bronzing audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Bronzing audience comes from United States.

Worldwide audience distribution share by country for Bronzing
CountryShare
United States32.4%
Poland8.7%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bronzing audience in United States is strongest.

Fig. 05

Top regions by affinity

Bronzing fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.35×
02Texas~80K1.34×
03Louisiana~10K1.17×
04Utah~7K1.13×
05Virginia~20K1.11×
06Illinois~20K1.10×
07Georgia~20K1.10×
08Alabama~10K1.10×
09Arkansas~6K1.09×
10New Jersey~20K1.08×
11Minnesota~10K1.08×
12Kentucky~9K1.08×
13Mississippi~6K1.08×
14Arizona~10K1.06×
15Nebraska~3K1.06×
16New York~40K1.05×
17Connecticut~7K1.05×
18Florida~50K1.04×
19Washington~10K1.04×
20Massachusetts~10K1.03×
21Maryland~10K1.03×
22North Carolina~20K1.02×
23Indiana~10K1.02×
24Tennessee~10K1.01×
25South Carolina~10K1.01×
26Kansas~5K1.01×
27Oklahoma~7K1.00×
28West Virginia~3K1.00×
29Pennsylvania~20K0.99×
30Iowa~5K0.99×
31Idaho~3K0.98×
32North Dakota~1K0.98×
33Nevada~6K0.97×
34Michigan~20K0.96×
35Missouri~10K0.96×
36Oregon~7K0.96×
37Washington, District of Columbia~2K0.96×
38Wisconsin~9K0.94×
39Hawaii~3K0.93×
40Delaware~2K0.93×
41New Mexico~3K0.92×
42New Hampshire~2K0.91×
43Alaska~1K0.91×
44Vermont~1K0.91×
45Maine~2K0.90×
46Rhode Island~2K0.90×
47South Dakota~1K0.90×
48Colorado~9K0.89×
49Ohio~20K0.88×
50Montana~2K0.86×
Fig. 06

Affinity by region

Affinity by region — Bronzing, United States
0.86×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bronzing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bronzing audience
#·InterestCategoryAffinity×
01Bruna MarquezineMovies & TV44.44×
02Sherwin-WilliamsBusiness & Career5.90×
03Dick CheneyPolitics & Society3.54×
04BuildingHome & Garden2.77×
05President of the United StatesPolitics & Society2.45×
06FriendshipKids & Family2.21×
07RecreationTravel & Leisure1.99×
08ChristmasKids & Family1.98×
09United StatesTravel & Leisure1.72×
10Rock musicMusic & Radio1.71×
11Sales promotionShopping1.70×
12Personal financeBusiness & Career1.69×
13EducationBusiness & Career1.69×
14HappinessHealth1.69×
15Food and drinkFood & Beverages1.65×
16BeveragesFood & Beverages1.62×
17Fitness and wellnessSports1.57×
18FoodFood & Beverages1.55×
19ChildKids & Family1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bronzing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bronzing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
TraditionCONSERVATISM1.75×
Design AffinityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bronzing audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.05×
Social Media UsageJOY1.10×
Convenience OrientationPREMIUM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bronzing have in United States?

Bronzing has an estimated audience of 653,705 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bronzing fans?

83.5% of Bronzing fans are female, 16.5% are male, with an average age of 38.0 years.

03

Which brands do Bronzing fans like most?

Bronzing fans show strongest brand affinity for Bruna Marquezine (44.44×), Food and drink (1.65×), and Sherwin-Williams (5.9×) over the country average.

04

Where do Bronzing fans live in United States?

Bronzing fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bronzing fans also like?

Beyond Bronzing itself, the audience over-indexes on Food and drink (1.65×), Sherwin-Williams (5.9×), Fitness and wellness (1.57×), and United States (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bronzing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bronzing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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