Bronzing Audience in United States

Bronzing logo

Bronzing has an estimated audience of 653,705 people in United States. 83.5% are female, 16.5% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Bruna Marquezine, Food and drink, Sherwin-Williams, Fitness and wellness, United States.

The average Bronzing fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bruna Marquezine, Food and drink, Sherwin-Williams, with strongest over-indexing on Bruna Marquezine (44.44× the country average). Demographically, the Bronzing audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Bronzing fans

Demographic split for Bronzing audience in United States
MetricValue
Female83.5%
Male16.5%
Average age38.0
Estimated audience size653,705

Audience persona

The typical Bronzing fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Bruna Marquezine.

Top regions in United States

Top regions ranked by reach for Bronzing in United States
RegionReachAffinity
California107,7051.5×
Texas81,4721.45×
Florida48,6281.1×
New York40,4851.11×
Illinois25,6051.18×
Georgia23,0011.14×
Pennsylvania22,1001×
North Carolina20,9891.07×
Virginia19,8341.25×
New Jersey18,9161.14×
Ohio17,7700.88×
Michigan16,6300.97×
Arizona15,0161.12×
Tennessee13,8751.06×
Washington13,2121.01×
Massachusetts13,1491.02×
Indiana12,2391.02×
Maryland11,8681.06×
Alabama10,4461.14×
Louisiana10,1121.2×
Missouri10,1030.96×
Minnesota10,0281.07×
South Carolina9,9991.02×
Colorado9,4800.92×
Kentucky9,3931.15×
Wisconsin9,2950.95×
Oklahoma7,6351.05×
Oregon7,0640.94×
Connecticut6,7761.03×
Nevada6,5301.03×
Utah6,5191.11×
Mississippi6,0531.12×
Arkansas5,9701.11×
Kansas5,4361.06×
Iowa5,1770.96×
Nebraska3,5151.07×
Idaho3,0870.94×
West Virginia3,0411×
New Mexico2,9830.91×
Hawaii2,5410.9×
New Hampshire1,9780.77×
Rhode Island1,7120.82×
Washington, District of Columbia1,7020.87×
Maine1,6970.72×
Delaware1,4820.82×
North Dakota1,2780.95×
South Dakota1,2520.83×
Montana1,2370.68×
Alaska9050.65×
Vermont6680.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bronzing audience
BrandAffinityCategory
Bruna Marquezine44.44×Movies & TV
Food and drink1.65×Food & Beverages
Sherwin-Williams5.9×Business & Career
Fitness and wellness1.57×Sports
United States1.72×Travel & Leisure
Food1.55×Food & Beverages
Movies1.51×Movies & TV
Friendship2.21×Kids & Family
Personal finance1.69×Business & Career
Beverages1.62×Food & Beverages
Rock music1.71×Music & Radio
Education1.69×Business & Career
Leslie Bibb8.88×Fashion & Accessoires
Happiness1.69×Health
Recreation1.99×Travel & Leisure
Warriors (novel series)3.14×Literature
Building2.77×Home & Garden
President of the United States2.45×Politics & Society
Child1.52×Kids & Family
Christmas1.98×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bronzing audience
TraitClusterScore
IndulgenceJOY1.48
Price SensitivityPREMIUM1.44
CreativityOPEN1.36
MindfulnessBALANCE1.33
Design AffinityPREMIUM1.33
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Bronzing
CountryShare
United States33.0%
Poland8.6%
United Kingdom7.4%

See Bronzing audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Bronzing have in United States?

Bronzing has an estimated audience of 653,705 people in United States, concentrated in California and Texas.

What is the gender split and age of Bronzing fans?

83.5% of Bronzing fans are female, 16.5% are male, with an average age of 38.0 years.

Which brands do Bronzing fans like most?

Bronzing fans show strongest brand affinity for Bruna Marquezine (44.44×), Food and drink (1.65×), and Sherwin-Williams (5.9×) over the country average.

Where do Bronzing fans live in United States?

Bronzing fans in United States are most concentrated in California (reach 107,705), Texas (reach 81,472), and Florida (reach 48,628). These three regions account for the largest share of the active audience.

What other brands do Bronzing fans also like?

Beyond Bronzing itself, the audience over-indexes on Food and drink (1.65×), Sherwin-Williams (5.9×), Fitness and wellness (1.57×), and United States (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bronzing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.