RotoR Audience in United States
RotoR has an estimated audience of 613,800 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Face powder, Concealer, Eye shadow, Nordstrom, Skin care.
Top brand affinities include Face powder, Concealer, Eye shadow, with strongest over-indexing on Face powder (25.9× the country average). Demographically, the RotoR audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of RotoR fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 613,800 |
Audience persona
The typical RotoR fan in United States is more male, around 0.0 years old, with strong Design Affinity tendencies and a notable affinity for Face powder.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Face powder | 25.9× | Beauty & Wellness |
| Concealer | 15.26× | Beauty & Wellness |
| Eye shadow | 8.42× | Beauty & Wellness |
| Nordstrom | 2.73× | Shopping |
| Skin care | 2.76× | Beauty & Wellness |
| Sephora | 2.49× | Shopping |
| Urban Outfitters | 3.75× | Shopping |
| Anti-aging cream | 3.21× | Beauty & Wellness |
| Charlotte Tilbury | 5× | Beauty & Wellness |
| Handbags | 2.01× | Fashion & Accessoires |
| Birkenstock | 3.68× | Fashion & Accessoires |
| Hair care | 2.17× | Beauty & Wellness |
| Veganism | 1.74× | Food & Beverages |
| H&M | 2.52× | Shopping |
| Beauty salons | 1.54× | Beauty & Wellness |
| Hair conditioner | 2.71× | Beauty & Wellness |
| Manicure | 2.72× | Beauty & Wellness |
| IKEA | 1.73× | Home & Garden |
| Fragrances | 1.7× | Beauty & Wellness |
| Natural skin care | 2.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Mindfulness | BALANCE | 1.67 |
| Indulgence | JOY | 1.58 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Creativity | OPEN | 1.43 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.3% |
| Brazil | 6.3% |
| India | 6.2% |
See RotoR audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for RotoR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.