A data profile of the people who buy, follow and care about RotoR in United States — modelled from more than twelve digital signal sources. RotoR has an estimated audience of 625,266 people in United States.
The average RotoR fan in United States is 44.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Face powder, Concealer, Nordstrom, with strongest over-indexing on Face powder (47.22× the country average).
Demographically, the RotoR audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical RotoR fan in United States is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Face powder.
The key figures that characterise the RotoR profile in United States.
100.0% are female, 0.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 44.4 |
| Estimated audience size | 625,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 24% |
Where the RotoR audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~10K | 1.31× | |
| 02 | Georgia | ~20K | 1.28× | |
| 03 | Mississippi | ~6K | 1.27× | |
| 04 | Louisiana | ~10K | 1.20× | |
| 05 | Kentucky | ~9K | 1.20× | |
| 06 | Michigan | ~20K | 1.18× | |
| 07 | Texas | ~60K | 1.16× | |
| 08 | Tennessee | ~10K | 1.15× | |
| 09 | Arkansas | ~6K | 1.14× | |
| 10 | West Virginia | ~3K | 1.14× | |
| 11 | Ohio | ~20K | 1.13× | |
| 12 | Indiana | ~10K | 1.13× | |
| 13 | North Carolina | ~20K | 1.12× | |
| 14 | South Carolina | ~10K | 1.11× | |
| 15 | Oklahoma | ~7K | 1.09× | |
| 16 | Maryland | ~10K | 1.08× | |
| 17 | Illinois | ~20K | 1.07× | |
| 18 | Connecticut | ~7K | 1.06× | |
| 19 | Utah | ~6K | 1.06× | |
| 20 | Kansas | ~5K | 1.06× | |
| 21 | New Mexico | ~3K | 1.06× | |
| 22 | Nebraska | ~3K | 1.04× | |
| 23 | Pennsylvania | ~20K | 1.02× | |
| 24 | Missouri | ~10K | 1.02× | |
| 25 | Delaware | ~2K | 1.02× | |
| 26 | California | ~70K | 1.01× | |
| 27 | Virginia | ~20K | 1.00× | |
| 28 | Colorado | ~10K | 0.98× | |
| 29 | Iowa | ~5K | 0.98× | |
| 30 | Wisconsin | ~9K | 0.97× | |
| 31 | Minnesota | ~8K | 0.95× | |
| 32 | South Dakota | ~1K | 0.95× | |
| 33 | Alaska | ~1K | 0.94× | |
| 34 | Arizona | ~10K | 0.93× | |
| 35 | Nevada | ~6K | 0.93× | |
| 36 | Idaho | ~3K | 0.92× | |
| 37 | North Dakota | ~1K | 0.92× | |
| 38 | Florida | ~40K | 0.90× | |
| 39 | Hawaii | ~2K | 0.90× | |
| 40 | Rhode Island | ~2K | 0.90× | |
| 41 | Montana | ~2K | 0.89× | |
| 42 | Vermont | <1K | 0.89× | |
| 43 | New Jersey | ~10K | 0.88× | |
| 44 | Washington | ~10K | 0.88× | |
| 45 | Maine | ~2K | 0.88× | |
| 46 | Oregon | ~6K | 0.87× | |
| 47 | Massachusetts | ~10K | 0.84× | |
| 48 | New Hampshire | ~2K | 0.84× | |
| 49 | New York | ~30K | 0.82× | |
| 50 | Washington, District of Columbia | ~2K | 0.81× |
The strongest cross-interests of the RotoR audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 47.22× | ||
| 02 | Concealer | Beauty & Wellness | 13.54× | ||
| 03 | Eye shadow | Beauty & Wellness | 7.05× | ||
| 04 | Dermatology | Beauty & Wellness | 5.56× | ||
| 05 | Gluten-free diet | Food & Beverages | 4.67× | ||
| 06 | Nordstrom | Shopping | 4.04× | ||
| 07 | Handbags | Fashion & Accessoires | 3.61× | ||
| 08 | Veganism | Food & Beverages | 3.48× | ||
| 09 | IKEA | Home & Garden | 3.39× | ||
| 10 | Etsy | Fashion & Accessoires | 3.33× | ||
| 11 | Beauty salons | Beauty & Wellness | 3.06× | ||
| 12 | Furniture | Home & Garden | 2.44× | ||
| 13 | Wine | Food & Beverages | 2.42× | ||
| 14 | Coffee | Food & Beverages | 2.37× | ||
| 15 | Internet & Social Media | 2.18× | |||
| 16 | Alcoholic beverages | Food & Beverages | 2.10× | ||
| 17 | Medicine | Business & Career | 2.10× | ||
| 18 | Recipes | Food & Beverages | 2.09× | ||
| 19 | Home improvement | Home & Garden | 2.00× | ||
| 20 | Cooking | Food & Beverages | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.51× | |
| Healthy Lifestyle | BALANCE | 2.02× | |
| Creativity | OPEN | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Family Orientation | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.77× |
RotoR has an estimated audience of 625,266 people in United States, concentrated in California and Texas.
100.0% of RotoR fans are female, 0.0% are male, with an average age of 44.4 years.
RotoR fans show strongest brand affinity for Face powder (47.22×), Concealer (13.54×), and Nordstrom (4.04×) over the country average.
RotoR fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond RotoR itself, the audience over-indexes on Concealer (13.54×), Nordstrom (4.04×), Veganism (3.48×), and Eye shadow (7.05×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for RotoR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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