Rascasse Audience Intelligence

Lip liner Audience in United States

A data profile of the people who buy, follow and care about Lip liner in United States — modelled from more than twelve digital signal sources. Lip liner has an estimated audience of 1,398,880 people in United States.

#53among Cosmetics in United States#7540among Topic in United States#266in Beauty & Wellness

The average Lip liner fan in United States is 30.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Maquillaje Profesional, Eye liner, Macy's, with strongest over-indexing on Maquillaje Profesional (23.07× the country average).

Demographically, the Lip liner audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lip liner fan in United States is more female, around 30.3 years old, with strong Extroversion tendencies and a notable affinity for Maquillaje Profesional.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lip liner profile in United States.

Audience size
1.4M
in United States
Gender
79.6%♀
20.4% male
Age
30.3
average years
Country rank
#18701
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lip liner fans

79.6% are female, 20.4% are male, average age 30.3.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Lip liner audience in United States
MetricValue
Female79.6%
Male20.4%
Average age30.3
Estimated audience size1,398,880
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Lip liner audience in United States
Age bracketShare%
16-1943%
20-2923%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Lip liner audience comes from United States.

Worldwide audience distribution share by country for Lip liner
CountryShare
Japan25.7%
United States10.0%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lip liner audience in United States is strongest.

Fig. 05

Top regions by affinity

Lip liner fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.47×
02Texas~200K1.36×
03Georgia~50K1.26×
04Maryland~30K1.26×
05Louisiana~20K1.26×
06New York~90K1.20×
07New Jersey~40K1.19×
08Nevada~20K1.18×
09Mississippi~10K1.16×
10Utah~10K1.14×
11Illinois~50K1.11×
12Florida~100K1.10×
13Virginia~40K1.10×
14Arizona~30K1.10×
15North Carolina~50K1.08×
16Alabama~20K1.08×
17Connecticut~20K1.08×
18Oklahoma~20K1.07×
19Minnesota~20K1.06×
20Indiana~30K1.05×
21Washington~30K1.04×
22Arkansas~10K1.04×
23Kentucky~20K1.01×
24Nebraska~7K1.01×
25Delaware~4K1.01×
26Pennsylvania~50K1.00×
27Massachusetts~30K1.00×
28South Carolina~20K0.99×
29Michigan~40K0.98×
30Tennessee~30K0.98×
31Oregon~20K0.98×
32Kansas~10K0.98×
33New Mexico~7K0.98×
34Washington, District of Columbia~4K0.97×
35Rhode Island~4K0.96×
36Hawaii~6K0.94×
37Ohio~40K0.93×
38Idaho~6K0.92×
39Missouri~20K0.91×
40Wisconsin~20K0.89×
41Iowa~10K0.89×
42West Virginia~6K0.89×
43North Dakota~3K0.88×
44Colorado~20K0.87×
45South Dakota~3K0.87×
46Alaska~3K0.84×
47New Hampshire~4K0.80×
48Vermont~2K0.79×
49Maine~4K0.78×
50Montana~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Lip liner, United States
0.77×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lip liner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lip liner audience
#·InterestCategoryAffinity×
01BotoxBeauty & Wellness24.58×
02Maquillaje ProfesionalBeauty & Wellness23.07×
03Microblade technologyBusiness & Career13.11×
04EyelidBeauty & Wellness12.94×
05CVS CaremarkBusiness & Career12.51×
06Face powderBeauty & Wellness10.96×
07Eye linerBeauty & Wellness9.13×
08Makeup &hairBeauty & Wellness8.99×
09Makeup LessonsBeauty & Wellness8.51×
10Natural BeautyBeauty & Wellness8.19×
11Health And BeautyBeauty & Wellness6.83×
12Makeup TutorialsBeauty & Wellness6.23×
13Curly HairBeauty & Wellness5.57×
14Organic productFood & Beverages5.02×
15Macy'sShopping4.27×
16WalgreensShopping4.09×
17MarshallsFashion & Accessoires3.78×
18Self careHealth3.63×
19Personal careHealth3.48×
20SephoraShopping3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lip liner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lip liner audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.99×
MindfulnessBALANCE1.46×
Design AffinityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lip liner audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.33×
Need for SecurityCONSERVATISM0.36×
Career OrientationPOWER0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lip liner have in United States?

Lip liner has an estimated audience of 1,398,880 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lip liner fans?

79.6% of Lip liner fans are female, 20.4% are male, with an average age of 30.3 years.

03

Which brands do Lip liner fans like most?

Lip liner fans show strongest brand affinity for Maquillaje Profesional (23.07×), Eye liner (9.13×), and Macy's (4.27×) over the country average.

04

Where do Lip liner fans live in United States?

Lip liner fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lip liner fans also like?

Beyond Lip liner itself, the audience over-indexes on Eye liner (9.13×), Macy's (4.27×), Health And Beauty (6.83×), and Walgreens (4.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Lip liner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lip liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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