Lip liner Audience in United States

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Lip liner has an estimated audience of 1,398,880 people in United States. 79.6% are female, 20.4% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Maquillaje Profesional, Eye liner, Macy's, Health And Beauty, Walgreens.

The average Lip liner fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Maquillaje Profesional, Eye liner, Macy's, with strongest over-indexing on Maquillaje Profesional (23.07× the country average). Demographically, the Lip liner audience skews more female with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Lip liner fans

Demographic split for Lip liner audience in United States
MetricValue
Female79.6%
Male20.4%
Average age30.3
Estimated audience size1,398,880

Audience persona

The typical Lip liner fan in United States is more female, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Maquillaje Profesional.

Top regions in United States

Top regions ranked by reach for Lip liner in United States
RegionReachAffinity
California255,7581.66×
Texas173,2191.44×
Florida113,0231.19×
New York98,8191.26×
Georgia57,5311.34×
Illinois56,5291.21×
Pennsylvania47,1301×
North Carolina45,3131.08×
New Jersey42,4711.19×
Ohio39,7140.92×
Virginia39,1681.15×
Michigan36,7791.01×
Arizona33,2801.17×
Washington31,6311.13×
Maryland30,8381.28×
Massachusetts28,9781.05×
Tennessee28,5471.02×
Indiana26,5431.04×
Louisiana21,8521.21×
Minnesota21,6131.08×
South Carolina21,0071×
Missouri20,8600.93×
Colorado20,2850.92×
Alabama19,2480.98×
Wisconsin18,2320.87×
Nevada17,6111.3×
Oklahoma16,9491.09×
Kentucky16,7170.95×
Oregon16,6911.04×
Connecticut15,2691.09×
Utah14,1071.13×
Mississippi12,4801.08×
Arkansas12,0711.05×
Kansas10,3610.94×
Iowa10,0520.87×
New Mexico7,3101.04×
Nebraska6,9230.99×
Idaho5,9750.85×
Hawaii5,5210.92×
West Virginia5,2390.8×
Rhode Island4,2250.95×
Washington, District of Columbia3,9440.94×
New Hampshire3,9110.71×
Delaware3,6330.94×
Maine3,2430.65×
Montana2,1720.56×
South Dakota2,0830.64×
North Dakota1,8520.64×
Alaska1,7900.6×
Vermont1,3210.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lip liner audience
BrandAffinityCategory
Maquillaje Profesional23.07×Beauty & Wellness
Eye liner9.13×Beauty & Wellness
Macy's4.27×Shopping
Health And Beauty6.83×Beauty & Wellness
Walgreens4.09×Shopping
Botox24.58×Beauty & Wellness
Makeup &hair8.99×Beauty & Wellness
Face powder10.96×Beauty & Wellness
Makeup Tutorials6.23×Beauty & Wellness
Curly Hair5.57×Beauty & Wellness
Microblade technology13.11×Business & Career
Makeup Lessons8.51×Beauty & Wellness
Marshalls3.78×Fashion & Accessoires
Eyelid12.94×Beauty & Wellness
Self care3.63×Health
Personal care3.48×Health
Sephora3.33×Shopping
Organic product5.02×Food & Beverages
Natural Beauty8.19×Beauty & Wellness
CVS Caremark12.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lip liner audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
DIY MentalityTHRILL1.86
Design AffinityPREMIUM1.82
Luxury OrientationPREMIUM1.76
SustainabilityBALANCE1.61
Healthy LifestyleBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Lip liner
CountryShare
Japan25.8%
United States10.0%
Brazil5.2%

See Lip liner audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Lip liner have in United States?

Lip liner has an estimated audience of 1,398,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Lip liner fans?

79.6% of Lip liner fans are female, 20.4% are male, with an average age of 30.3 years.

Which brands do Lip liner fans like most?

Lip liner fans show strongest brand affinity for Maquillaje Profesional (23.07×), Eye liner (9.13×), and Macy's (4.27×) over the country average.

Where do Lip liner fans live in United States?

Lip liner fans in United States are most concentrated in California (reach 255,758), Texas (reach 173,219), and Florida (reach 113,023). These three regions account for the largest share of the active audience.

What other brands do Lip liner fans also like?

Beyond Lip liner itself, the audience over-indexes on Eye liner (9.13×), Macy's (4.27×), Health And Beauty (6.83×), and Walgreens (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lip liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.