Botox Audience in United States

Botox has an estimated audience of 1,693,514 people in United States. 69.5% are female, 30.5% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: BB cream, Lip liner, Diabetes mellitus awareness, Autism Awareness, Singer-songwriter.

The average Botox fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BB cream, Lip liner, Diabetes mellitus awareness, with strongest over-indexing on BB cream (22.48× the country average). Demographically, the Botox audience skews more female with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Novel

Demographics of Botox fans

Demographic split for Botox audience in United States
MetricValue
Female69.5%
Male30.5%
Average age36.3
Estimated audience size1,693,514

Audience persona

The typical Botox fan in United States is more female, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for BB cream.

Top regions in United States

Top regions ranked by reach for Botox in United States
RegionReachAffinity
California274,7691.48×
Texas176,0371.21×
Florida152,4071.33×
Virginia129,5763.14×
New York113,3151.2×
Illinois64,4171.14×
Georgia59,3581.14×
North Carolina53,7221.05×
Pennsylvania51,8330.91×
New Jersey47,5921.1×
Ohio43,6770.84×
Michigan43,4800.98×
Washington42,1551.24×
Arizona38,8731.12×
Massachusetts37,6071.13×
Tennessee35,8551.06×
Colorado34,2811.28×
Maryland27,2380.94×
Missouri25,5030.93×
Indiana24,8590.8×
South Carolina24,8080.97×
Wisconsin22,0750.87×
Minnesota21,9770.91×
Louisiana20,9610.96×
Alabama20,1510.85×
Nevada19,4841.19×
Kentucky18,8350.89×
Oregon18,0590.93×
Oklahoma16,1170.86×
Connecticut15,9360.94×
Utah15,7811.04×
Arkansas11,9940.86×
Mississippi11,7870.84×
Kansas11,4930.86×
Iowa10,7990.77×
Idaho7,8960.93×
Hawaii7,7961.07×
New Mexico7,5370.89×
Nebraska6,9930.82×
West Virginia6,4980.82×
New Hampshire6,1600.92×
Washington, District of Columbia4,9510.97×
Rhode Island4,6540.86×
Maine4,4140.73×
Montana3,7010.79×
South Dakota3,2970.84×
Delaware3,2510.7×
North Dakota3,1030.89×
Alaska2,7270.75×
Vermont1,7810.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Botox audience
BrandAffinityCategory
BB cream22.48×Beauty & Wellness
Lip liner26.44×Beauty & Wellness
Diabetes mellitus awareness5.33×Health
Autism Awareness7.39×Health
Singer-songwriter2.86×Music & Radio
Natural skin care4.22×Beauty & Wellness
ULTA Beauty3.21×Beauty & Wellness
Eyelash extensions4.15×Beauty & Wellness
Microblogging5.12×Technology & Electronics
Hair Extensions3.37×Beauty & Wellness
Superman1.52×Movies & TV
Do it yourself (DIY)1.9×Home & Garden
Enterprise Rent-A-Car3.41×Cars & Mobility
Lip gloss5.16×Beauty & Wellness
Anti-aging cream3.51×Beauty & Wellness
Artificial nails3.95×Beauty & Wellness
Primark5.36×Shopping
Personal care2.15×Health
Skin care2.08×Beauty & Wellness
Eye shadow3.99×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Botox audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Luxury OrientationPREMIUM1.68
Pet OwnershipJOY1.51
SustainabilityBALANCE1.4
Design AffinityPREMIUM1.37
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Botox
CountryShare
United States32.8%
Brazil7.2%
United Kingdom7.1%

See Botox audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Botox have in United States?

Botox has an estimated audience of 1,693,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Botox fans?

69.5% of Botox fans are female, 30.5% are male, with an average age of 36.3 years.

Which brands do Botox fans like most?

Botox fans show strongest brand affinity for BB cream (22.48×), Lip liner (26.44×), and Diabetes mellitus awareness (5.33×) over the country average.

Where do Botox fans live in United States?

Botox fans in United States are most concentrated in California (reach 274,769), Texas (reach 176,037), and Florida (reach 152,407). These three regions account for the largest share of the active audience.

What other brands do Botox fans also like?

Beyond Botox itself, the audience over-indexes on Lip liner (26.44×), Diabetes mellitus awareness (5.33×), Autism Awareness (7.39×), and Singer-songwriter (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Botox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.