Eyelid Audience in United States
Eyelid has an estimated audience of 4,220,678 people in United States. 87.7% are female, 12.3% are male, average age 39.5. Top brand affinities: Eyelash extensions, CVS Pharmacy, Eye shadow, Walgreens, Mascara.
Top brand affinities include Eyelash extensions, CVS Pharmacy, Eye shadow, with strongest over-indexing on Eyelash extensions (10.52× the country average). Demographically, the Eyelid audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Indulgence.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Eyelid fans
| Metric | Value |
|---|---|
| Female | 87.7% |
| Male | 12.3% |
| Average age | 39.5 |
| Estimated audience size | 4,220,678 |
Audience persona
The typical Eyelid fan in United States is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Eyelash extensions.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelash extensions | 10.52× | Beauty & Wellness |
| CVS Pharmacy | 5.51× | Shopping |
| Eye shadow | 9.18× | Beauty & Wellness |
| Walgreens | 4.13× | Shopping |
| Mascara | 7.43× | Beauty & Wellness |
| Lip gloss | 9.03× | Beauty & Wellness |
| Permanent makeup | 7.05× | Beauty & Wellness |
| Makeup Tutorials | 5.52× | Beauty & Wellness |
| Eye liner | 6.79× | Beauty & Wellness |
| Artificial nails | 6.45× | Beauty & Wellness |
| Nail salon | 5.77× | Beauty & Wellness |
| Do it yourself (DIY) | 2.52× | Home & Garden |
| Hair conditioner | 4.92× | Beauty & Wellness |
| BB cream | 8.57× | Beauty & Wellness |
| ULTA Beauty | 3.75× | Beauty & Wellness |
| Skin care | 3.17× | Beauty & Wellness |
| Personal care | 3.19× | Health |
| Manicure | 4.7× | Beauty & Wellness |
| Moisturizer | 4.26× | Home & Garden |
| Natural skin care | 4.45× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.63 |
| Indulgence | JOY | 1.42 |
| Sports Activity | POWER | 1.42 |
| Sustainability | BALANCE | 1.4 |
| DIY Mentality | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| United Kingdom | 4.9% |
See Eyelid audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Eyelid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.