A data profile of the people who buy, follow and care about Eyelid in United States — modelled from more than twelve digital signal sources. Eyelid has an estimated audience of 4,220,678 people in United States.
Eyelid has an estimated audience of 4,220,678 people in United States. 87.7% are female, 12.3% are male, average age 39.5. Top brand affinities: Eyelash extensions, CVS Pharmacy, Walgreens, Mascara, BB cream.
Top brand affinities include Eyelash extensions, CVS Pharmacy, Walgreens, with strongest over-indexing on Eyelash extensions (9.51× the country average).
Demographically, the Eyelid audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Eyelid fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Eyelash extensions.
The key figures that characterise the Eyelid profile in United States.
87.7% are female, 12.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 87.7% |
| Male | 12.3% |
| Average age | 39.5 |
| Estimated audience size | 4,220,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Eyelid audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Eyelid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 10.06× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 9.51× | ||
| 03 | Mascara | Beauty & Wellness | 7.26× | ||
| 04 | Eye shadow | Beauty & Wellness | 7.23× | ||
| 05 | Eye liner | Beauty & Wellness | 7.01× | ||
| 06 | Lip balm | Beauty & Wellness | 6.63× | ||
| 07 | Face powder | Beauty & Wellness | 6.38× | ||
| 08 | Lip gloss | Beauty & Wellness | 6.24× | ||
| 09 | CVS Pharmacy | Shopping | 5.64× | ||
| 10 | Permanent makeup | Beauty & Wellness | 5.52× | ||
| 11 | Pedicure | Beauty & Wellness | 5.05× | ||
| 12 | Moisturizer | Home & Garden | 5.03× | ||
| 13 | Artificial nails | Beauty & Wellness | 4.58× | ||
| 14 | Walgreens | Shopping | 4.40× | ||
| 15 | Manicure | Beauty & Wellness | 4.09× | ||
| 16 | Hair conditioner | Beauty & Wellness | 4.08× | ||
| 17 | ULTA Beauty | Beauty & Wellness | 3.08× | ||
| 18 | Personal care | Health | 2.94× | ||
| 19 | Skin care | Beauty & Wellness | 2.89× | ||
| 20 | Target Corporation | Shopping | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.81× | |
| Price Sensitivity | PREMIUM | 1.56× | |
| Extroversion | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Tradition | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Eyelid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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