Aftershave Audience in United States

Aftershave has an estimated audience of 276,218 people in United States. 45.1% are female, 54.9% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Indeed.com, Circle K, Capital One, Kia Sportage.

The average Aftershave fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Indeed.com, Circle K, with strongest over-indexing on Google Maps (4.86× the country average). Demographically, the Aftershave audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Aftershave fans

Demographic split for Aftershave audience in United States
MetricValue
Female45.1%
Male54.9%
Average age39.3
Estimated audience size276,218

Audience persona

The typical Aftershave fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Aftershave in United States
RegionReachAffinity
California45,7191.51×
Texas28,1041.18×
New York19,5721.27×
Florida18,5110.99×
Illinois11,5151.25×
Georgia9,9331.17×
Pennsylvania9,4041.01×
North Carolina8,8171.06×
Ohio8,6441.02×
New Jersey7,9251.13×
Michigan7,8521.09×
Virginia7,5671.12×
Washington6,8591.24×
Massachusetts6,7861.25×
Arizona5,7941.03×
Tennessee5,4260.98×
Maryland5,4071.14×
Indiana5,0751.01×
Missouri4,1240.93×
Colorado4,0650.93×
South Carolina3,8370.92×
Wisconsin3,8370.92×
Oklahoma3,8351.25×
Minnesota3,7730.95×
Oregon3,7251.18×
Alabama3,5190.91×
Louisiana3,3770.95×
Kentucky3,2750.95×
Connecticut3,1731.15×
Nevada2,8941.08×
Kansas2,6981.24×
Utah2,4190.98×
Mississippi2,1420.94×
Iowa2,0680.91×
Arkansas1,9610.86×
Nebraska1,3410.97×
Idaho1,3120.95×
New Mexico1,2900.93×
Hawaii1,1110.94×
West Virginia1,0450.81×
Maine9160.93×
Rhode Island8951.02×
New Hampshire8830.81×
Washington, District of Columbia8130.98×
Delaware5540.73×
South Dakota4830.76×
North Dakota4700.83×
Montana4660.61×
Alaska4550.77×
Vermont4190.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aftershave audience
BrandAffinityCategory
Google Maps4.86×Internet & Social Media
Indeed.com4.74×Business & Career
Circle K7.48×Shopping
Capital One3.65×Business & Career
Kia Sportage18.41×Cars & Mobility
Enterprise Rent-A-Car5.1×Cars & Mobility
Apple Store5.88×Shopping
Google News4.26×News
Autism Awareness6.75×Health
Dakota Johnson6.78×Movies & TV
Diabetes mellitus awareness4.64×Health
24 (TV series)12.94×Movies & TV
Dollar General2.52×Shopping
Beetlejuice2.97×Movies & TV
Jared Leto7.6×Movies & TV
DuckDuckGo5.46×Internet & Social Media
Singer-songwriter2.34×Music & Radio
Gossip Girl7.68×Movies & TV
ICloud5.24×Technology & Electronics
Fragrances2.38×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aftershave audience
TraitClusterScore
IndulgenceJOY2.15
Convenience OrientationPREMIUM1.73
Luxury OrientationPREMIUM1.71
Price SensitivityPREMIUM1.45
Quality AwarenessPREMIUM1.37
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Aftershave
CountryShare
United Kingdom45.6%
United States14.7%
Germany7.3%

See Aftershave audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Aftershave have in United States?

Aftershave has an estimated audience of 276,218 people in United States, concentrated in California and Texas.

What is the gender split and age of Aftershave fans?

45.1% of Aftershave fans are female, 54.9% are male, with an average age of 39.3 years.

Which brands do Aftershave fans like most?

Aftershave fans show strongest brand affinity for Google Maps (4.86×), Indeed.com (4.74×), and Circle K (7.48×) over the country average.

Where do Aftershave fans live in United States?

Aftershave fans in United States are most concentrated in California (reach 45,719), Texas (reach 28,104), and New York (reach 19,572). These three regions account for the largest share of the active audience.

What other brands do Aftershave fans also like?

Beyond Aftershave itself, the audience over-indexes on Indeed.com (4.74×), Circle K (7.48×), Capital One (3.65×), and Kia Sportage (18.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aftershave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.