Rascasse Audience Intelligence

Facial tissue Audience in United States

A data profile of the people who buy, follow and care about Facial tissue in United States — modelled from more than twelve digital signal sources. Facial tissue has an estimated audience of 638,256 people in United States.

#21among Skin in United States#10411among Topic in United States#366in Beauty & Wellness

The average Facial tissue fan in United States is 35.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pizza Hut, Circle K, Discount stores, with strongest over-indexing on Pizza Hut (3.39× the country average).

Demographically, the Facial tissue audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Facial tissue fan in United States is more female, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facial tissue profile in United States.

Audience size
638K
in United States
Gender
73.7%♀
26.3% male
Age
35.8
average years
Country rank
#31645
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facial tissue fans

73.7% are female, 26.3% are male, average age 35.8.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Facial tissue audience in United States
MetricValue
Female73.7%
Male26.3%
Average age35.8
Estimated audience size638,256
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Facial tissue audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

47.4%

of the worldwide Facial tissue audience comes from United States.

Worldwide audience distribution share by country for Facial tissue
CountryShare
United States47.4%
United Kingdom9.3%
Indonesia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facial tissue audience in United States is strongest.

Fig. 05

Top regions by affinity

Facial tissue fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.74×
02Texas~90K1.60×
03Illinois~30K1.24×
04New York~40K1.22×
05California~80K1.17×
06Alaska~2K1.11×
07Maryland~10K1.09×
08Wisconsin~10K1.09×
09Georgia~20K1.07×
10North Dakota~1K1.07×
11Nevada~7K1.06×
12Vermont~1K1.06×
13Florida~50K1.05×
14Washington~10K1.05×
15South Dakota~2K1.02×
16Louisiana~8K1.01×
17Massachusetts~10K1.00×
18New Mexico~3K1.00×
19Michigan~20K0.99×
20Virginia~20K0.99×
21Rhode Island~2K0.99×
22Montana~2K0.99×
23New Jersey~20K0.98×
24Kansas~5K0.98×
25Colorado~10K0.97×
26Minnesota~9K0.97×
27Oregon~7K0.97×
28Washington, District of Columbia~2K0.97×
29Mississippi~5K0.96×
30Delaware~2K0.96×
31North Carolina~20K0.95×
32Arizona~10K0.95×
33Indiana~10K0.94×
34Connecticut~6K0.94×
35Nebraska~3K0.94×
36Idaho~3K0.94×
37Arkansas~5K0.93×
38West Virginia~3K0.93×
39New Hampshire~2K0.93×
40Maine~2K0.93×
41Alabama~8K0.92×
42Missouri~9K0.91×
43Oklahoma~6K0.91×
44South Carolina~9K0.90×
45Iowa~5K0.89×
46Tennessee~10K0.87×
47Kentucky~7K0.87×
48Utah~5K0.85×
49Ohio~20K0.84×
50Pennsylvania~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Facial tissue, United States
0.83×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Facial tissue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Facial tissue audience
#·InterestCategoryAffinity×
01Roche BoboisHome & Garden13.14×
02MouthwashHealth8.61×
03Circle KShopping5.59×
04QVCMovies & TV5.23×
05NASDAQBusiness & Career4.91×
06LotteryGames4.65×
07Weather forecastingHome & Garden4.29×
08FedExBusiness & Career4.15×
09Discount storesShopping4.10×
10Pizza HutFood & Beverages3.39×
11Domino's PizzaFood & Beverages3.38×
12Vehicle insuranceCars & Mobility3.17×
13Mortgage loansBusiness & Career3.09×
14Shopping mallsShopping2.86×
15SubwayFood & Beverages2.83×
16McDonald'sFood & Beverages2.80×
17PinterestInternet & Social Media2.24×
18StarbucksFood & Beverages2.12×
19BarbecueFood & Beverages1.82×
20FurnitureHome & Garden1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facial tissue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facial tissue audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.34×
Price SensitivityPREMIUM1.89×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facial tissue audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.65×
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Facial tissue have in United States?

Facial tissue has an estimated audience of 638,256 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Facial tissue fans?

73.7% of Facial tissue fans are female, 26.3% are male, with an average age of 35.8 years.

03

Which brands do Facial tissue fans like most?

Facial tissue fans show strongest brand affinity for Pizza Hut (3.39×), Circle K (5.59×), and Discount stores (4.1×) over the country average.

04

Where do Facial tissue fans live in United States?

Facial tissue fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Facial tissue fans also like?

Beyond Facial tissue itself, the audience over-indexes on Circle K (5.59×), Discount stores (4.1×), NASDAQ (4.91×), and FedEx (4.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Facial tissue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Facial tissue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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