Facial tissue Audience in United States

Facial tissue has an estimated audience of 638,256 people in United States. 73.7% are female, 26.3% are male, average age 35.8. Top regions: Texas, California, Florida. Top brand affinities: Vanessa Kirby, Circle K, Amanda Seyfried, Google Maps, Indeed.com.

The average Facial tissue fan in United States is 35.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vanessa Kirby, Circle K, Amanda Seyfried, with strongest over-indexing on Vanessa Kirby (13.36× the country average). Demographically, the Facial tissue audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Facial tissue fans

Demographic split for Facial tissue audience in United States
MetricValue
Female73.7%
Male26.3%
Average age35.8
Estimated audience size638,256

Audience persona

The typical Facial tissue fan in United States is more female, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Vanessa Kirby.

Top regions in United States

Top regions ranked by reach for Facial tissue in United States
RegionReachAffinity
Texas92,5941.69×
California87,9241.25×
Florida46,8281.08×
New York44,0951.24×
Illinois28,2981.33×
Georgia22,1541.13×
Michigan17,3361.04×
North Carolina17,1020.89×
Pennsylvania16,7750.78×
Virginia15,6441.01×
New Jersey15,6430.96×
Ohio15,3810.78×
Washington14,0161.09×
Massachusetts13,6901.09×
Maryland12,7981.17×
Arizona11,7580.9×
Wisconsin11,5801.21×
Indiana10,4320.89×
Tennessee10,3580.81×
Colorado9,8600.98×
Minnesota8,7720.96×
Missouri8,3750.81×
Louisiana8,1600.99×
South Carolina7,7480.81×
Oregon7,5101.03×
Nevada7,4881.21×
Alabama7,1490.8×
Hawaii6,9462.53×
Kentucky5,8470.73×
Oklahoma5,7850.82×
Connecticut5,6250.88×
Kansas4,5280.9×
Mississippi3,7790.72×
Iowa3,7780.72×
Arkansas3,6770.7×
Utah3,6160.63×
New Mexico3,2191.01×
Nebraska2,2770.71×
Idaho2,1950.69×
Rhode Island2,0090.99×
Alaska1,9271.41×
West Virginia1,7830.6×
Washington, District of Columbia1,7580.92×
Montana1,6800.95×
South Dakota1,6581.12×
North Dakota1,6151.23×
Delaware1,4820.84×
New Hampshire1,4690.58×
Wyoming1,4421.52×
Maine1,4180.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Facial tissue audience
BrandAffinityCategory
Vanessa Kirby13.36×Movies & TV
Circle K8.64×Shopping
Amanda Seyfried11.05×Movies & TV
Google Maps3.42×Internet & Social Media
Indeed.com2.87×Business & Career
Khan Academy5.68×Business & Career
NASDAQ4.01×Business & Career
Capital One2.62×Business & Career
Carey Mulligan13.36×Movies & TV
Staples (Canada)3.01×Business & Career
Dollar General2.22×Shopping
Enterprise Rent-A-Car3.46×Cars & Mobility
Mouthwash8.59×Health
Dentistry2.86×Business & Career
Roche Bobois13.36×Home & Garden
MSN1.92×News
Kroger2.16×Food & Beverages
Google News2.72×News
Dollar Tree1.77×Shopping
Hormone3.45×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Facial tissue audience
TraitClusterScore
Price SensitivityPREMIUM1.38
Convenience OrientationPREMIUM1.24
ExtroversionTHRILL1.18
Need for SecurityCONSERVATISM1.13
IndulgenceJOY1.12
CreativityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Facial tissue
CountryShare
United States47.4%
United Kingdom9.3%
Indonesia6.4%

See Facial tissue audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Facial tissue have in United States?

Facial tissue has an estimated audience of 638,256 people in United States, concentrated in Texas and California.

What is the gender split and age of Facial tissue fans?

73.7% of Facial tissue fans are female, 26.3% are male, with an average age of 35.8 years.

Which brands do Facial tissue fans like most?

Facial tissue fans show strongest brand affinity for Vanessa Kirby (13.36×), Circle K (8.64×), and Amanda Seyfried (11.05×) over the country average.

Where do Facial tissue fans live in United States?

Facial tissue fans in United States are most concentrated in Texas (reach 92,594), California (reach 87,924), and Florida (reach 46,828). These three regions account for the largest share of the active audience.

What other brands do Facial tissue fans also like?

Beyond Facial tissue itself, the audience over-indexes on Circle K (8.64×), Amanda Seyfried (11.05×), Google Maps (3.42×), and Indeed.com (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Facial tissue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.