Freckle Audience in United States

Freckle has an estimated audience of 963,549 people in United States. 78.7% are female, 21.3% are male, average age 37.7. Top regions: California, Illinois, Florida. Top brand affinities: Google Maps, Diane Keaton, Indeed.com, Superman, Khan Academy.

The average Freckle fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, Florida. Top brand affinities include Google Maps, Diane Keaton, Indeed.com, with strongest over-indexing on Google Maps (2.79× the country average). Demographically, the Freckle audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Freckle fans

Demographic split for Freckle audience in United States
MetricValue
Female78.7%
Male21.3%
Average age37.7
Estimated audience size963,549

Audience persona

The typical Freckle fan in United States is more female, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Freckle in United States
RegionReachAffinity
California113,8151.07×
Illinois100,1913.12×
Florida84,3571.29×
Texas78,8280.95×
New York58,6231.09×
North Carolina41,4971.43×
Georgia31,1631.05×
Pennsylvania29,7680.92×
Michigan28,8781.15×
Ohio26,5960.9×
New Jersey24,4801×
Washington23,1791.2×
Arizona21,0111.07×
Tennessee20,8111.08×
Missouri20,1791.3×
Indiana19,4281.1×
Virginia17,2340.73×
Massachusetts16,4390.87×
Wisconsin16,0721.11×
South Carolina15,5331.07×
Maryland14,6050.88×
Minnesota12,5150.91×
Mississippi12,4041.56×
Colorado11,2790.74×
Louisiana10,5520.85×
Oklahoma10,3270.97×
Oregon9,2430.84×
Connecticut9,1330.95×
Alabama8,9670.67×
Kentucky8,6480.72×
Iowa8,4511.06×
Kansas7,9521.05×
Nevada6,7290.72×
New Mexico5,6011.16×
Arkansas5,5420.7×
Utah4,9470.57×
West Virginia4,5791.02×
North Dakota4,1402.09×
Hawaii4,1000.99×
Nebraska3,9650.82×
Rhode Island3,2611.06×
Idaho3,1100.64×
Maine2,5930.75×
Montana2,5050.94×
South Dakota2,2641.02×
Delaware2,2310.84×
New Hampshire2,1780.57×
Washington, District of Columbia1,6810.58×
Alaska1,0870.53×
Wyoming1,0850.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freckle audience
BrandAffinityCategory
Google Maps2.79×Internet & Social Media
Diane Keaton4.2×Movies & TV
Indeed.com2.78×Business & Career
Superman1.71×Movies & TV
Khan Academy5.25×Business & Career
Capital One2.34×Business & Career
Do it yourself (DIY)1.92×Home & Garden
Wattpad6.23×Internet & Social Media
Beetlejuice2.67×Movies & TV
Twin Peaks4.67×Movies & TV
Owen Wilson7.43×Movies & TV
Google News3.02×News
Harry Potter1.79×Movies & TV
Scooby-Doo2.59×Movies & TV
Dollar General1.82×Shopping
Enterprise Rent-A-Car2.8×Cars & Mobility
Kate Beckinsale6.3×Movies & TV
J. C. Penney2.23×Shopping
Apple Store3.28×Shopping
Aerobics3.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freckle audience
TraitClusterScore
Early Adopter MentalityPOWER1.38
SustainabilityBALANCE1.36
DIY MentalityTHRILL1.34
Sports ActivityPOWER1.31
Design AffinityPREMIUM1.3
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Freckle
CountryShare
Thailand27.2%
Malaysia9.6%
Cambodia6.9%

See Freckle audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Freckle have in United States?

Freckle has an estimated audience of 963,549 people in United States, concentrated in California and Illinois.

What is the gender split and age of Freckle fans?

78.7% of Freckle fans are female, 21.3% are male, with an average age of 37.7 years.

Which brands do Freckle fans like most?

Freckle fans show strongest brand affinity for Google Maps (2.79×), Diane Keaton (4.2×), and Indeed.com (2.78×) over the country average.

Where do Freckle fans live in United States?

Freckle fans in United States are most concentrated in California (reach 113,815), Illinois (reach 100,191), and Florida (reach 84,357). These three regions account for the largest share of the active audience.

What other brands do Freckle fans also like?

Beyond Freckle itself, the audience over-indexes on Diane Keaton (4.2×), Indeed.com (2.78×), Superman (1.71×), and Khan Academy (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freckle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.