Pleat Audience in United States

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Pleat has an estimated audience of 566,665 people in United States. 86.3% are female, 13.7% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Mathcore, Lulu 黃路梓茵, Google Home, Home equity, The Historian.

The average Pleat fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mathcore, Lulu 黃路梓茵, Google Home, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Pleat audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Pleat fans

Demographic split for Pleat audience in United States
MetricValue
Female86.3%
Male13.7%
Average age38.5
Estimated audience size566,665

Audience persona

The typical Pleat fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Pleat in United States
RegionReachAffinity
California77,5611.24×
Texas44,7570.92×
New York39,7891.26×
Florida33,6450.88×
Illinois21,6171.15×
Pennsylvania19,3261.01×
New Jersey17,6491.22×
North Carolina17,1481.01×
Georgia16,7530.96×
Ohio16,5320.95×
Michigan15,8181.07×
Virginia15,5691.13×
Washington14,8721.31×
Massachusetts14,4191.29×
Arizona14,0031.21×
Missouri10,9381.2×
Colorado10,6131.19×
Maryland10,4201.07×
Tennessee10,2760.9×
Minnesota9,9211.22×
Indiana9,6630.93×
Alabama8,6971.1×
Wisconsin8,6381.01×
Oregon7,6671.18×
South Carolina7,0870.83×
Connecticut6,3991.13×
Kentucky5,9320.83×
Louisiana5,3190.73×
Utah5,1601.02×
Oklahoma4,8410.77×
Iowa4,7091.01×
Nevada4,5970.84×
Kansas3,7810.85×
Arkansas3,5360.76×
Mississippi3,2750.7×
Nebraska2,7120.95×
Idaho2,5840.91×
Hawaii2,5341.04×
New Hampshire2,3671.06×
Maine2,2401.1×
Washington, District of Columbia2,0191.19×
Rhode Island2,0021.11×
New Mexico1,8540.65×
West Virginia1,8030.68×
Alaska1,4991.24×
Montana1,4370.91×
Delaware1,3780.88×
South Dakota1,1120.85×
North Dakota1,0360.89×
Vermont1,0291.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pleat audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Lulu 黃路梓茵5.65×Movies & TV
Google Home11.63×Technology & Electronics
Home equity2.13×Home & Garden
The Historian16.48×Literature
Natural rubber1.56×Cars & Mobility
Eurail16.57×Cars & Mobility
Fairy godmother5.57×Literature
Bank account1.63×Business & Career
Girolando cattle17.23×Pets & Animals
Parral, Chihuahua8.99×Travel & Leisure
Historic site2.52×Arts & Culture
Lindy Hop5.65×Music & Radio
The Devil's Rejects5.65×Movies & TV
Women's empowerment2.34×Politics & Society
JDSU1.66×Business & Career
Isla Holbox13.26×Travel & Leisure
Janitor3.23×Home & Garden
Noodle (Gorillaz)1.78×Music & Radio
Mothercare1.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pleat audience
TraitClusterScore
Luxury OrientationPREMIUM2.22
Design AffinityPREMIUM2.17
Risk AppetiteTHRILL1.98
SustainabilityBALANCE1.77
CreativityOPEN1.55
Price SensitivityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Pleat
CountryShare
Pakistan13.6%
United States11.0%
Ukraine10.1%

See Pleat audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Pleat have in United States?

Pleat has an estimated audience of 566,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Pleat fans?

86.3% of Pleat fans are female, 13.7% are male, with an average age of 38.5 years.

Which brands do Pleat fans like most?

Pleat fans show strongest brand affinity for Mathcore (18.06×), Lulu 黃路梓茵 (5.65×), and Google Home (11.63×) over the country average.

Where do Pleat fans live in United States?

Pleat fans in United States are most concentrated in California (reach 77,561), Texas (reach 44,757), and New York (reach 39,789). These three regions account for the largest share of the active audience.

What other brands do Pleat fans also like?

Beyond Pleat itself, the audience over-indexes on Lulu 黃路梓茵 (5.65×), Google Home (11.63×), Home equity (2.13×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pleat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.