Rascasse Audience Intelligence

Pleat Audience in United States

A data profile of the people who buy, follow and care about Pleat in United States — modelled from more than twelve digital signal sources. Pleat has an estimated audience of 566,665 people in United States.

#23among Skin in United States#10883among Topic in United States#380in Beauty & Wellness

The average Pleat fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Discount stores, QVC, Pinterest, with strongest over-indexing on Discount stores (4.01× the country average).

Demographically, the Pleat audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pleat fan in United States is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pleat profile in United States.

Audience size
567K
in United States
Gender
86.3%♀
13.7% male
Age
38.5
average years
Country rank
#34020
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pleat fans

86.3% are female, 13.7% are male, average age 38.5.

Fig. 02

Gender split

86.3%
Female
13.7%
Male
Demographic split for Pleat audience in United States
MetricValue
Female86.3%
Male13.7%
Average age38.5
Estimated audience size566,665
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Pleat audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4923%
50+16%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Pleat audience comes from United States.

Worldwide audience distribution share by country for Pleat
CountryShare
Pakistan13.6%
United States11.0%
Ukraine10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pleat audience in United States is strongest.

Fig. 05

Top regions by affinity

Pleat fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.25×
02New York~40K1.24×
03California~80K1.22×
04Massachusetts~10K1.20×
05Missouri~10K1.18×
06New Jersey~20K1.15×
07Alabama~9K1.14×
08Oregon~7K1.14×
09Minnesota~9K1.13×
10Alaska~1K1.12×
11Arizona~10K1.11×
12Connecticut~6K1.11×
13Washington, District of Columbia~2K1.10×
14Ohio~20K1.08×
15Virginia~10K1.08×
16Colorado~10K1.08×
17Hawaii~3K1.06×
18Maine~2K1.06×
19Illinois~20K1.05×
20Maryland~10K1.05×
21New Hampshire~2K1.05×
22Rhode Island~2K1.05×
23Vermont~1K1.04×
24Utah~5K1.01×
25Michigan~10K1.00×
26Iowa~5K1.00×
27North Carolina~20K0.99×
28Wisconsin~8K0.99×
29Nebraska~3K0.99×
30Pennsylvania~20K0.98×
31Georgia~20K0.98×
32South Dakota~1K0.97×
33Idaho~3K0.96×
34Montana~2K0.96×
35North Dakota~1K0.96×
36Tennessee~10K0.94×
37Indiana~10K0.94×
38Kansas~4K0.92×
39Delaware~1K0.92×
40Texas~40K0.90×
41Mississippi~4K0.89×
42South Carolina~7K0.88×
43Oklahoma~6K0.88×
44Louisiana~6K0.87×
45Nevada~5K0.87×
46Arkansas~4K0.87×
47Kentucky~6K0.86×
48Florida~30K0.85×
49New Mexico~2K0.82×
50West Virginia~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Pleat, United States
0.82×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pleat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pleat audience
#·InterestCategoryAffinity×
01Oscar IsaacMovies & TV5.65×
02Formal wearFashion & Accessoires5.53×
03QVCMovies & TV5.43×
04Bergdorf GoodmanFashion & Accessoires4.59×
05Discount storesShopping4.01×
06Sustainable energyHome & Garden3.80×
07Renewable energyBusiness & Career3.54×
08Weather forecastingHome & Garden3.39×
09First class travelTravel & Leisure3.27×
10FedExBusiness & Career3.21×
11Shopping mallsShopping2.82×
12Mortgage loansBusiness & Career2.59×
13PinterestInternet & Social Media2.40×
14Nordstrom rackFashion & Accessoires2.38×
15IKEAHome & Garden2.20×
16AirbnbTravel & Leisure2.18×
17Organic foodFood & Beverages2.13×
18FurnitureHome & Garden1.92×
19SubwayFood & Beverages1.76×
20BarbecueFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pleat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pleat audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.90×
Quality AwarenessPREMIUM1.75×
SustainabilityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pleat audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
Pet OwnershipJOY0.89×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pleat have in United States?

Pleat has an estimated audience of 566,665 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pleat fans?

86.3% of Pleat fans are female, 13.7% are male, with an average age of 38.5 years.

03

Which brands do Pleat fans like most?

Pleat fans show strongest brand affinity for Discount stores (4.01×), QVC (5.43×), and Pinterest (2.4×) over the country average.

04

Where do Pleat fans live in United States?

Pleat fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pleat fans also like?

Beyond Pleat itself, the audience over-indexes on QVC (5.43×), Pinterest (2.4×), Shopping malls (2.82×), and Mortgage loans (2.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pleat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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