Top 29 E-Commerces in Italy
This curated ranking covers the 29 largest e-commerces in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Coupons, Subscription business model and Cyber Monday lead the list with a combined estimated audience of 28,948,411 people. Across all 29 entries the average audience size is 1,620,066, and the largest, Coupons, reaches around 16,786,949 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each e-commerce, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Coupons |
16,786,949 | 4.6% | E-Commerce | Shopping |
| 2 |  Subscription business model |
6,444,141 | 4.2% | E-Commerce | Shopping |
| 3 |  Cyber Monday |
5,717,321 | 6.2% | E-Commerce | Shopping |
| 4 |  Drop shipping |
4,959,193 | 3.8% | E-Commerce | Shopping |
| 5 |  Auction |
4,015,390 | 3.7% | E-Commerce | Shopping |
| 6 |  Review |
3,458,018 | 10.0% | E-Commerce | Shopping |
| 7 |  Group buying |
1,296,856 | 1.7% | E-Commerce | Shopping |
| 8 |  Cashback reward program |
1,289,317 | 3.5% | E-Commerce | Shopping |
| 9 |  Free shipping |
625,286 | 3.4% | E-Commerce | Shopping |
| 10 |  Online shopping rewards |
498,804 | 3.5% | E-Commerce | Shopping |
| 11 |  Cashback website |
465,376 | 4.9% | E-Commerce | Shopping |
| 12 |  Smart Shopping |
397,555 | 4.5% | E-Commerce | Shopping |
| 13 |  Public auction |
298,532 | 2.7% | E-Commerce | Shopping |
| 14 |  Daily Deals |
142,081 | 3.3% | E-Commerce | Shopping |
| 15 |  Luxury packaging |
140,945 | 5.7% | E-Commerce | Shopping |
| 16 |  Sustainable packaging |
136,955 | 3.8% | E-Commerce | Shopping |
| 17 |  Online fashion shop |
117,351 | 6.5% | E-Commerce | Shopping |
| 18 |  Build to order |
35,673 | 2.4% | E-Commerce | Shopping |
| 19 |  Sample sale |
33,603 | 1.8% | E-Commerce | Shopping |
| 20 |  Cyber Monday Deals |
30,868 | 3.0% | E-Commerce | Shopping |
| 21 |  Printable Coupons and Deals |
22,788 | 6.7% | E-Commerce | Shopping |
| 22 |  Flower Delivery Express |
18,432 | 9.1% | E-Commerce | Shopping |
| 23 |  Multichannel retailing |
17,454 | 2.8% | E-Commerce | Shopping |
| 24 |  Affiliates |
13,973 | 1.9% | E-Commerce | Shopping |
| 25 |  Pitney Bowes |
8,704 | 0.7% | E-Commerce | Technology & Electronics |
| 26 |  Payment protection insurance |
8,029 | 0.5% | E-Commerce | Shopping |
| 27 |  Instant rebate |
2,249 | 0.6% | E-Commerce | Shopping |
| 28 |  Virtual goods |
45 | 0.1% | E-Commerce | Shopping |
| 29 |  G-Market |
43 | 0.0% | E-Commerce | Technology & Electronics |
Frequently asked questions
How is this Top 29 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each e-commerce by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest e-commerce in Italy?
Coupons currently leads with an estimated audience of 16,786,949 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.