A data profile of the people who buy, follow and care about Weba in Belgium — modelled from more than twelve digital signal sources. Weba has an estimated audience of 1,466,159 people in Belgium.
The average Weba fan in Belgium is 43.9 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, West Flanders.
Top brand affinities include Home Appliances, Garden furniture, Efficient energy use, with strongest over-indexing on Home Appliances (1.53× the country average).
Demographically, the Weba audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Weba fan in Belgium is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Home Appliances.
The key figures that characterise the Weba profile in Belgium.
61.3% are female, 38.7% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 43.9 |
| Estimated audience size | 1,466,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Weba audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 82.4% |
| France | 5.0% |
| Netherlands | 1.3% |
Where the Weba audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~500K | 3.27× | |
| 02 | East Flanders | ~400K | 2.35× | |
| 03 | West Flanders | ~200K | 1.25× | |
| 04 | Walloon Brabant | ~30K | 0.80× | |
| 05 | Province of Namur | ~50K | 0.71× | |
| 06 | Flemish Brabant | ~80K | 0.63× | |
| 07 | Brussels | ~60K | 0.60× | |
| 08 | Antwerp | ~80K | 0.51× | |
| 09 | Limburg | ~30K | 0.38× | |
| 10 | Liege | ~50K | 0.37× | |
| 11 | Luxembourg | ~10K | 0.33× |
The strongest cross-interests of the Weba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miele | Home & Garden | 2.07× | ||
| 02 | Insect repellent | Health | 1.71× | ||
| 03 | Efficient energy use | Technology & Electronics | 1.67× | ||
| 04 | Water pollution | Politics & Society | 1.65× | ||
| 05 | Garden furniture | Home & Garden | 1.64× | ||
| 06 | Smallable | Beauty & Wellness | 1.63× | ||
| 07 | Vitra | Home & Garden | 1.59× | ||
| 08 | Kitchenware | Home & Garden | 1.58× | ||
| 09 | Single-family detached home | Home & Garden | 1.58× | ||
| 10 | Houzz | Home & Garden | 1.57× | ||
| 11 | Stradivarius | Shopping | 1.55× | ||
| 12 | Danish design | Home & Garden | 1.54× | ||
| 13 | Crocs | Fashion & Accessoires | 1.54× | ||
| 14 | Marimekko | Home & Garden | 1.54× | ||
| 15 | Home Appliances | Home & Garden | 1.53× | ||
| 16 | Child development | Business & Career | 1.53× | ||
| 17 | Chicco | Kids & Family | 1.52× | ||
| 18 | Condominium | Home & Garden | 1.52× | ||
| 19 | Bodrum | Travel & Leisure | 1.51× | ||
| 20 | Chest of drawers | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.48× | |
| Design Affinity | PREMIUM | 1.39× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.98× | |
| Social Media Usage | JOY | 0.98× | |
| Risk Appetite | THRILL | 0.98× |
Weba's target market in Belgium covers an estimated 1,466,159 people, concentrated in Hainaut and East Flanders.
61.3% of the Weba audience are female, 38.7% are male, with an average age of 43.9 years.
Weba fans show strongest brand affinity for Home Appliances (1.53×), Garden furniture (1.64×), and Efficient energy use (1.67×) over the country average.
Weba fans in Belgium are most concentrated in Hainaut (reach ~500K), East Flanders (reach ~400K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Weba itself, the audience over-indexes on Garden furniture (1.64×), Efficient energy use (1.67×), Kitchenware (1.58×), and Child development (1.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Weba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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