White Christmas (film) Audience in Germany
White Christmas (film) has an estimated audience of 392,472 people in Germany. 66.3% are female, 33.7% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sewing machine, Hugendubel, Unique Gifts, JACK & JONES, Pets.
The average White Christmas (film) fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sewing machine, Hugendubel, Unique Gifts, with strongest over-indexing on Sewing machine (6.42× the country average). Demographically, the White Christmas (film) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of White Christmas (film) fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 36.6 |
| Estimated audience size | 392,472 |
Audience persona
The typical White Christmas (film) fan in Germany is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Sewing machine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,831 | 1.01× |
| Baden-Württemberg | 77,775 | 1.37× |
| Bayern | 75,392 | 1.13× |
| Niedersachsen | 36,571 | 0.91× |
| Sachsen | 27,657 | 1.36× |
| Hessen | 26,706 | 0.84× |
| Rheinland-Pfalz | 21,172 | 1.02× |
| Brandenburg | 13,778 | 1.07× |
| Berlin | 13,445 | 0.72× |
| Thüringen | 12,527 | 1.18× |
| Schleswig-Holstein | 12,519 | 0.84× |
| Sachsen-Anhalt | 12,205 | 1.14× |
| Hamburg | 8,029 | 0.86× |
| Mecklenburg-Vorpommern | 6,288 | 0.79× |
| Saarland | 5,785 | 1.14× |
| Bremen | 2,185 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sewing machine | 6.42× | Home & Garden |
| Hugendubel | 5.47× | Shopping |
| Unique Gifts | 5.14× | Shopping |
| JACK & JONES | 14.58× | Fashion & Accessoires |
| Pets | 1.8× | Pets & Animals |
| Sewing | 3.41× | Home & Garden |
| Tchibo | 2.99× | Shopping |
| IKEA | 2.03× | Home & Garden |
| Engagement ring | 4.25× | Fashion & Accessoires |
| Cat food | 3.34× | Pets & Animals |
| Schlager music | 2.94× | Music & Radio |
| Netto Marken-Discount | 2.02× | Shopping |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| Rossmann | 2.17× | Shopping |
| Bild | 1.62× | News |
| Michael Bublé | 12.95× | Music & Radio |
| Christmas market | 4.39× | Food & Beverages |
| Automobiles | 1.68× | Cars & Mobility |
| Obi (store) | 1.72× | Shopping |
| Tagesschau | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.21 |
| Pet Ownership | JOY | 1.87 |
| Urban Lifestyle | OPEN | 1.79 |
| Sports Activity | POWER | 1.76 |
| Extroversion | THRILL | 1.69 |
| LGBTQ+ Identity | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| Germany | 13.6% |
| United Kingdom | 5.1% |
See White Christmas (film) audiences in other countries
- White Christmas (film) — United States
- White Christmas (film) — United Kingdom
- White Christmas (film) — France
- White Christmas (film) — Italy
- White Christmas (film) — Spain
- White Christmas (film) — Brazil
- White Christmas (film) — Japan
- White Christmas (film) — South Korea
- White Christmas (film) — India
More Comedy audiences in Germany
- Home Alone (franchise) (2,645,169)
- Back to the Future (1,216,498)
- Bill Cosby (1,205,364)
- Mr. Bean (985,939)
- Wer stiehlt mir die Show (942,046)
Frequently asked questions
How many fans does White Christmas (film) have in Germany?
White Christmas (film) has an estimated audience of 392,472 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of White Christmas (film) fans?
66.3% of White Christmas (film) fans are female, 33.7% are male, with an average age of 36.6 years.
Which brands do White Christmas (film) fans like most?
White Christmas (film) fans show strongest brand affinity for Sewing machine (6.42×), Hugendubel (5.47×), and Unique Gifts (5.14×) over the country average.
Where do White Christmas (film) fans live in Germany?
White Christmas (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,831), Baden-Württemberg (reach 77,775), and Bayern (reach 75,392). These three regions account for the largest share of the active audience.
What other brands do White Christmas (film) fans also like?
Beyond White Christmas (film) itself, the audience over-indexes on Hugendubel (5.47×), Unique Gifts (5.14×), JACK & JONES (14.58×), and Pets (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for White Christmas (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.