White Christmas (film) Audience in Germany
A data profile of the people who buy, follow and care about White Christmas (film) in Germany — modelled from more than twelve digital signal sources. White Christmas (film) has an estimated audience of 422,233 people in Germany.
The average White Christmas (film) fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Flower bouquet, Floral design, Hugendubel, with strongest over-indexing on Flower bouquet (10.46× the country average).
Demographically, the White Christmas (film) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical White Christmas (film) fan in Germany is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Flower bouquet.
At a glance
The key figures that characterise the White Christmas (film) profile in Germany.
Search interest · 12-month trend
Demographics of White Christmas (film) viewers
66.3% are female, 33.7% are male, average age 36.6.
Gender split
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 36.6 |
| Estimated audience size | 422,233 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide White Christmas (film) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 45.9% |
| Germany | 14.4% |
| United Kingdom | 5.1% |
Geography
Where the White Christmas (film) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~30K | 1.47× | |
| 02 | Thüringen | ~10K | 1.33× | |
| 03 | Sachsen-Anhalt | ~10K | 1.28× | |
| 04 | Baden-Württemberg | ~70K | 1.24× | |
| 05 | Saarland | ~6K | 1.13× | |
| 06 | Brandenburg | ~10K | 1.10× | |
| 07 | Bayern | ~70K | 1.08× | |
| 08 | Rheinland-Pfalz | ~20K | 0.99× | |
| 09 | Nordrhein-Westfalen | ~90K | 0.95× | |
| 10 | Niedersachsen | ~40K | 0.92× | |
| 11 | Mecklenburg-Vorpommern | ~7K | 0.90× | |
| 12 | Hessen | ~30K | 0.82× | |
| 13 | Schleswig-Holstein | ~10K | 0.82× | |
| 14 | Hamburg | ~7K | 0.80× | |
| 15 | Berlin | ~10K | 0.68× | |
| 16 | Bremen | ~2K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the White Christmas (film) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Bublé | Music & Radio | 15.47× | ||
| 02 | Floral design | Home & Garden | 11.47× | ||
| 03 | Flower bouquet | Home & Garden | 10.46× | ||
| 04 | Yankee Candle | Home & Garden | 10.20× | ||
| 05 | Christmas market | Food & Beverages | 7.65× | ||
| 06 | Goodreads | Literature | 7.48× | ||
| 07 | Butlers (company) | Shopping | 6.86× | ||
| 08 | Unique Gifts | Shopping | 5.72× | ||
| 09 | Hugendubel | Shopping | 5.13× | ||
| 10 | Jesus | Politics & Society | 4.40× | ||
| 11 | Crime fiction | Literature | 4.01× | ||
| 12 | Schlager music | Music & Radio | 3.62× | ||
| 13 | Sewing machine | Home & Garden | 3.48× | ||
| 14 | Tchibo | Shopping | 3.29× | ||
| 15 | Rossmann | Shopping | 3.20× | ||
| 16 | Theme parks | Travel & Leisure | 3.11× | ||
| 17 | IKEA | Home & Garden | 2.36× | ||
| 18 | Obi (store) | Shopping | 1.94× | ||
| 19 | Furniture | Home & Garden | 1.88× | ||
| 20 | Edeka | Shopping | 1.79× |
Personality of the White Christmas (film) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.55× | |
| Design Affinity | PREMIUM | 2.31× | |
| Quality Awareness | PREMIUM | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Sports Activity | POWER | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Frequently asked questions
How many fans does White Christmas (film) have in Germany?
White Christmas (film) has an estimated audience of 422,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of White Christmas (film) viewers?
66.3% of White Christmas (film) fans are female, 33.7% are male, with an average age of 36.6 years.
Which brands do White Christmas (film) fans like most?
White Christmas (film) fans show strongest brand affinity for Flower bouquet (10.46×), Floral design (11.47×), and Hugendubel (5.13×) over the country average.
Where do White Christmas (film) fans live in Germany?
White Christmas (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do White Christmas (film) fans also like?
Beyond White Christmas (film) itself, the audience over-indexes on Floral design (11.47×), Hugendubel (5.13×), Christmas market (7.65×), and Unique Gifts (5.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Freaky Friday (2003 film) (1,016,350)
See White Christmas (film) audiences in other countries
- White Christmas (film) — United States
- White Christmas (film) — United Kingdom
- White Christmas (film) — France
- White Christmas (film) — Italy
- White Christmas (film) — Spain
- White Christmas (film) — Brazil
- White Christmas (film) — Japan
- White Christmas (film) — South Korea
- White Christmas (film) — India
- White Christmas (film) — Canada
- White Christmas (film) — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for White Christmas (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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