White Christmas (film) Audience in United States

White Christmas (film) has an estimated audience of 1,348,519 people in United States. 68.8% are female, 31.2% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Autism Awareness, QVC, Capital One, Diabetes mellitus awareness.

The average White Christmas (film) fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Autism Awareness, QVC, with strongest over-indexing on PSV Eindhoven (50.9× the country average). Demographically, the White Christmas (film) audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of White Christmas (film) fans

Demographic split for White Christmas (film) audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.4
Estimated audience size1,348,519

Audience persona

The typical White Christmas (film) fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for White Christmas (film) in United States
RegionReachAffinity
California107,2980.72×
Texas94,1850.81×
Florida65,3780.72×
Pennsylvania54,8111.21×
New York54,2100.72×
Illinois53,4501.19×
Ohio49,0331.18×
North Carolina40,2690.99×
Michigan40,0121.13×
Indiana35,3971.44×
Georgia32,1530.77×
Tennessee31,8031.18×
Virginia30,6600.93×
New Jersey29,9660.87×
Washington28,9131.07×
Missouri28,2601.3×
Minnesota26,8131.39×
Wisconsin26,6121.31×
Massachusetts23,0220.87×
Colorado22,2851.05×
Arizona21,9470.8×
Utah20,0981.66×
Oregon19,6861.27×
Maryland19,2720.83×
Kentucky18,8381.11×
Oklahoma18,2601.22×
Alabama17,6540.94×
South Carolina17,3440.85×
Kansas12,7481.2×
Iowa12,6321.14×
Arkansas12,4761.12×
Connecticut11,4600.85×
Louisiana11,0690.64×
Idaho10,7271.59×
Mississippi8,0750.73×
Nevada7,9270.61×
Nebraska7,4641.1×
West Virginia6,2981×
New Hampshire6,0801.14×
Maine5,4311.12×
New Mexico4,7720.71×
Montana4,2791.14×
Hawaii4,0630.7×
Rhode Island3,3280.78×
Delaware3,0860.83×
Vermont2,6421.12×
North Dakota2,4690.89×
South Dakota2,4150.77×
Alaska2,3290.81×
Washington, District of Columbia2,3290.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White Christmas (film) audience
BrandAffinityCategory
PSV Eindhoven50.9×Sports
Autism Awareness11.89×Health
QVC8.85×Movies & TV
Capital One4.83×Business & Career
Diabetes mellitus awareness7.97×Health
Google Maps4.05×Internet & Social Media
Singer-songwriter3.77×Music & Radio
Microblogging8.09×Technology & Electronics
Indeed.com3.54×Business & Career
Diane Keaton5.16×Movies & TV
AccuWeather5.14×Home & Garden
Beetlejuice3.69×Movies & TV
Google News4.4×News
MSN2.78×News
Income tax8.43×Business & Career
Fox News Channel2.04×Movies & TV
Circle K4.53×Shopping
Star Trek8.1×Movies & TV
Billy Bob Thornton5.44×Movies & TV
DeviantArt4.41×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White Christmas (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.91
SpiritualityBALANCE1.56
Urban LifestyleOPEN1.45
Community OrientationOPEN1.36
IndulgenceJOY1.34
TraditionCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for White Christmas (film)
CountryShare
United States46.9%
Germany13.6%
United Kingdom5.1%

See White Christmas (film) audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does White Christmas (film) have in United States?

White Christmas (film) has an estimated audience of 1,348,519 people in United States, concentrated in California and Texas.

What is the gender split and age of White Christmas (film) fans?

68.8% of White Christmas (film) fans are female, 31.2% are male, with an average age of 38.4 years.

Which brands do White Christmas (film) fans like most?

White Christmas (film) fans show strongest brand affinity for PSV Eindhoven (50.9×), Autism Awareness (11.89×), and QVC (8.85×) over the country average.

Where do White Christmas (film) fans live in United States?

White Christmas (film) fans in United States are most concentrated in California (reach 107,298), Texas (reach 94,185), and Florida (reach 65,378). These three regions account for the largest share of the active audience.

What other brands do White Christmas (film) fans also like?

Beyond White Christmas (film) itself, the audience over-indexes on Autism Awareness (11.89×), QVC (8.85×), Capital One (4.83×), and Diabetes mellitus awareness (7.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White Christmas (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.