Rascasse Audience Intelligence

White Christmas (film) Audience in United States

A data profile of the people who buy, follow and care about White Christmas (film) in United States — modelled from more than twelve digital signal sources. White Christmas (film) has an estimated audience of 1,343,438 people in United States.

#45among Comedy in United States#1326among Movie / TV Show / Series in United States#3265in Movies & TV

The average White Christmas (film) fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, FedEx, Pinterest, with strongest over-indexing on QVC (29.06× the country average).

Demographically, the White Christmas (film) audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White Christmas (film) fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for QVC.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Christmas (film) profile in United States.

Audience size
1.3M
in United States
Gender
68.8%♀
31.2% male
Age
38.4
average years
Country rank
#19244
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White Christmas (film) viewers

68.8% are female, 31.2% are male, average age 38.4.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for White Christmas (film) audience in United States
MetricValue
Female68.8%
Male31.2%
Average age38.4
Estimated audience size1,343,438
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the White Christmas (film) audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3915%
40-4920%
50+22%
Fig. 04

Worldwide distribution

45.9%

of the worldwide White Christmas (film) audience comes from United States.

Worldwide audience distribution share by country for White Christmas (film)
CountryShare
United States45.9%
Germany14.4%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Christmas (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

White Christmas (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.63×
02Idaho~10K1.58×
03Indiana~30K1.39×
04Minnesota~30K1.33×
05Vermont~3K1.31×
06New Hampshire~7K1.30×
07Wisconsin~30K1.28×
08Missouri~30K1.26×
09Oregon~20K1.26×
10Maine~6K1.20×
11Oklahoma~20K1.19×
12Kansas~10K1.19×
13Kentucky~20K1.18×
14Montana~4K1.17×
15Pennsylvania~50K1.16×
16Illinois~50K1.15×
17Ohio~50K1.14×
18Tennessee~30K1.13×
19Iowa~10K1.13×
20Nebraska~8K1.11×
21Michigan~40K1.10×
22Arkansas~10K1.04×
23West Virginia~7K1.04×
24Washington~30K1.03×
25Colorado~20K1.01×
26Connecticut~10K0.95×
27North Carolina~40K0.94×
28North Dakota~3K0.94×
29Alabama~20K0.93×
30Delaware~3K0.92×
31South Dakota~3K0.91×
32Virginia~30K0.90×
33South Carolina~20K0.90×
34Alaska~3K0.90×
35Massachusetts~20K0.84×
36Maryland~20K0.83×
37Rhode Island~4K0.83×
38Arizona~20K0.78×
39New Jersey~30K0.77×
40Texas~90K0.76×
41Mississippi~8K0.75×
42New Mexico~5K0.75×
43Georgia~30K0.71×
44Florida~60K0.69×
45California~100K0.68×
46New York~50K0.68×
47Hawaii~4K0.68×
48Louisiana~10K0.64×
49Nevada~8K0.61×
50Washington, District of Columbia~2K0.61×
Fig. 06

Affinity by region

Affinity by region — White Christmas (film), United States
0.61×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Christmas (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Christmas (film) audience
#·InterestCategoryAffinity×
01QVCMovies & TV29.06×
02Star TrekMovies & TV8.35×
03OrigamiKids & Family7.04×
04Weather forecastingHome & Garden5.46×
05FedExBusiness & Career5.34×
06Sustainable energyHome & Garden4.32×
07Renewable energyBusiness & Career4.08×
08First class travelTravel & Leisure3.48×
09Mortgage loansBusiness & Career3.31×
10Discount storesShopping3.10×
11TV game showsMovies & TV2.74×
12PinterestInternet & Social Media2.66×
13Shopping mallsShopping2.58×
14SubwayFood & Beverages2.40×
15McDonald'sFood & Beverages2.21×
16TV talkshowsMovies & TV2.19×
17AirbnbTravel & Leisure2.08×
18BarbecueFood & Beverages1.91×
19StarbucksFood & Beverages1.85×
20FurnitureHome & Garden1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Christmas (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White Christmas (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
Convenience OrientationPREMIUM1.89×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White Christmas (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Healthy LifestyleBALANCE0.82×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White Christmas (film) have in United States?

White Christmas (film) has an estimated audience of 1,343,438 people in United States, concentrated in California and Texas.

02

What is the gender split and age of White Christmas (film) viewers?

68.8% of White Christmas (film) fans are female, 31.2% are male, with an average age of 38.4 years.

03

Which brands do White Christmas (film) fans like most?

White Christmas (film) fans show strongest brand affinity for QVC (29.06×), FedEx (5.34×), and Pinterest (2.66×) over the country average.

04

Where do White Christmas (film) fans live in United States?

White Christmas (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do White Christmas (film) fans also like?

Beyond White Christmas (film) itself, the audience over-indexes on FedEx (5.34×), Pinterest (2.66×), Mortgage loans (3.31×), and Weather forecasting (5.46×) compared to the United States average.

Appendix

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See White Christmas (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White Christmas (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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