Wreath Audience in Germany
Wreath has an estimated audience of 611,726 people in Germany. 65.1% are female, 34.9% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Love Actually, Small Business Administration, Anne Hathaway, Primeira Liga, Same-sex marriage.
The average Wreath fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Love Actually, Small Business Administration, Anne Hathaway, with strongest over-indexing on Love Actually (20.03× the country average). Demographically, the Wreath audience skews more female with an average age of 44.6, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wreath fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 44.6 |
| Estimated audience size | 611,726 |
Audience persona
The typical Wreath fan in Germany is more female, around 44.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,651 | 1.04× |
| Baden-Württemberg | 111,988 | 1.34× |
| Bayern | 98,390 | 1× |
| Niedersachsen | 67,514 | 1.14× |
| Hessen | 49,864 | 1.07× |
| Rheinland-Pfalz | 34,427 | 1.12× |
| Sachsen | 31,303 | 1.04× |
| Berlin | 22,399 | 0.82× |
| Schleswig-Holstein | 20,568 | 0.94× |
| Thüringen | 16,153 | 1.04× |
| Brandenburg | 14,904 | 0.79× |
| Sachsen-Anhalt | 14,413 | 0.91× |
| Hamburg | 12,768 | 0.92× |
| Mecklenburg-Vorpommern | 11,081 | 0.95× |
| Saarland | 7,072 | 0.94× |
| Bremen | 4,964 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 20.03× | Movies & TV |
| Small Business Administration | 17.54× | Business & Career |
| Anne Hathaway | 11.15× | Movies & TV |
| Primeira Liga | 20× | Sports |
| Same-sex marriage | 22.54× | Kids & Family |
| Croatia national football team | 17.65× | Sports |
| Scotland national football team | 19.58× | Sports |
| Christmas decoration | 9.03× | Home & Garden |
| Poland national football team | 16.91× | Sports |
| Home Alone | 20.17× | Movies & TV |
| La Gazzetta dello Sport | 15.31× | Sports |
| Open water swimming | 19.44× | Sports |
| Hugendubel | 5.2× | Shopping |
| Telegram | 5.01× | Internet & Social Media |
| SV Werder Bremen | 2.89× | Sports |
| Love & Sex | 6.05× | Kids & Family |
| Property finder | 4.54× | Home & Garden |
| Gender-neutral language | 20× | Politics & Society |
| Sustainable consumption | 9.18× | Food & Beverages |
| New Year's Eve | 7.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.81 |
| Design Affinity | PREMIUM | 2.44 |
| Sports Activity | POWER | 1.71 |
| Sustainability | BALANCE | 1.55 |
| Community Orientation | OPEN | 1.48 |
| Individualism | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.4% |
| United Kingdom | 9.2% |
| Germany | 6.9% |
See Wreath audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wreath have in Germany?
Wreath has an estimated audience of 611,726 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Wreath fans?
65.1% of Wreath fans are female, 34.9% are male, with an average age of 44.6 years.
Which brands do Wreath fans like most?
Wreath fans show strongest brand affinity for Love Actually (20.03×), Small Business Administration (17.54×), and Anne Hathaway (11.15×) over the country average.
Where do Wreath fans live in Germany?
Wreath fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,651), Baden-Württemberg (reach 111,988), and Bayern (reach 98,390). These three regions account for the largest share of the active audience.
What other brands do Wreath fans also like?
Beyond Wreath itself, the audience over-indexes on Small Business Administration (17.54×), Anne Hathaway (11.15×), Primeira Liga (20×), and Same-sex marriage (22.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wreath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.