Wreath Audience in Germany
Wreath has an estimated audience of 611,726 people in Germany. 65.1% are female, 34.9% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cynthia Erivo, Progressive rock, Commercial mortgage, Product design, Matala, Crete.
The average Wreath fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cynthia Erivo, Progressive rock, Commercial mortgage, with strongest over-indexing on Cynthia Erivo (9.59× the country average). Demographically, the Wreath audience skews more female with an average age of 44.6, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wreath fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 44.6 |
| Estimated audience size | 611,726 |
Audience persona
The typical Wreath fan in Germany is more female, around 44.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cynthia Erivo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,651 | 1.04× |
| Baden-Württemberg | 111,988 | 1.34× |
| Bayern | 98,390 | 1× |
| Niedersachsen | 67,514 | 1.14× |
| Hessen | 49,864 | 1.07× |
| Rheinland-Pfalz | 34,427 | 1.12× |
| Sachsen | 31,303 | 1.04× |
| Berlin | 22,399 | 0.82× |
| Schleswig-Holstein | 20,568 | 0.94× |
| Thüringen | 16,153 | 1.04× |
| Brandenburg | 14,904 | 0.79× |
| Sachsen-Anhalt | 14,413 | 0.91× |
| Hamburg | 12,768 | 0.92× |
| Mecklenburg-Vorpommern | 11,081 | 0.95× |
| Saarland | 7,072 | 0.94× |
| Bremen | 4,964 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cynthia Erivo | 9.59× | Movies & TV |
| Progressive rock | 2.5× | Music & Radio |
| Commercial mortgage | 2.77× | Business & Career |
| Product design | 2.01× | Business & Career |
| Matala, Crete | 11.91× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Collectable | 1.88× | Kids & Family |
| Cachorro | 3.61× | Pets & Animals |
| Friedrich Gulda | 19.58× | Music & Radio |
| Inha University | 17.54× | Business & Career |
| Women's empowerment | 3.24× | Politics & Society |
| Sixx | 2.65× | Movies & TV |
| Natural rubber | 1.94× | Cars & Mobility |
| Hebe | 3.1× | Home & Garden |
| Ipekyol | 2.53× | Shopping |
| Figure painting (hobby) | 2.51× | Arts & Culture |
| Gilbert Burns (fighter) | 9.63× | Sports |
| Mohamed Salah | 2.04× | Sports |
| Grimma | 4.29× | Travel & Leisure |
| Volvo V60 | 2.45× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.81 |
| Design Affinity | PREMIUM | 2.44 |
| Sports Activity | POWER | 1.71 |
| Sustainability | BALANCE | 1.55 |
| Community Orientation | OPEN | 1.48 |
| Individualism | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.4% |
| United Kingdom | 9.2% |
| Germany | 6.9% |
See Wreath audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wreath have in Germany?
Wreath has an estimated audience of 611,726 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Wreath fans?
65.1% of Wreath fans are female, 34.9% are male, with an average age of 44.6 years.
Which brands do Wreath fans like most?
Wreath fans show strongest brand affinity for Cynthia Erivo (9.59×), Progressive rock (2.5×), and Commercial mortgage (2.77×) over the country average.
Where do Wreath fans live in Germany?
Wreath fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,651), Baden-Württemberg (reach 111,988), and Bayern (reach 98,390). These three regions account for the largest share of the active audience.
What other brands do Wreath fans also like?
Beyond Wreath itself, the audience over-indexes on Progressive rock (2.5×), Commercial mortgage (2.77×), Product design (2.01×), and Matala, Crete (11.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wreath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.