Rascasse Audience Intelligence

Wreath Audience in Germany

A data profile of the people who buy, follow and care about Wreath in Germany — modelled from more than twelve digital signal sources. Wreath has an estimated audience of 611,726 people in Germany.

#4186among Topic in Germany#586in Home & Garden

The average Wreath fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Telegram, Love Actually, Anne Hathaway, with strongest over-indexing on Telegram (21.49× the country average).

Demographically, the Wreath audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wreath fan in Germany is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Telegram.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wreath profile in Germany.

Audience size
612K
in Germany
Gender
65.1%♀
34.9% male
Age
44.6
average years
Country rank
#9939
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wreath fans

65.1% are female, 34.9% are male, average age 44.6.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Wreath audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age44.6
Estimated audience size611,726
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Wreath audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4922%
50+33%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Wreath audience comes from Germany.

Worldwide audience distribution share by country for Wreath
CountryShare
United States51.4%
United Kingdom9.2%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wreath audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wreath fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.41×
02Rheinland-Pfalz~30K1.12×
03Niedersachsen~70K1.10×
04Thüringen~20K1.04×
05Hessen~50K1.03×
06Sachsen~30K1.02×
07Mecklenburg-Vorpommern~10K1.02×
08Nordrhein-Westfalen~100K1.01×
09Bayern~100K1.00×
10Sachsen-Anhalt~20K0.97×
11Saarland~7K0.96×
12Berlin~30K0.95×
13Bremen~5K0.95×
14Schleswig-Holstein~20K0.93×
15Hamburg~10K0.93×
16Brandenburg~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Wreath, Germany
0.87×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wreath audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wreath audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family37.99×
02Love ActuallyMovies & TV37.28×
03Wales national football teamSports35.44×
04Scotland national football teamSports28.43×
05Climate engineeringBusiness & Career28.36×
06Tibetan BuddhismPolitics & Society28.23×
07Earth DayPolitics & Society28.03×
08World Economic ForumPolitics & Society27.11×
09Ramadan (calendar month)Politics & Society23.17×
10Home AloneMovies & TV23.03×
11International Olympic CommitteeSports22.82×
12Ukraine national football teamSports22.49×
13TelegramInternet & Social Media21.49×
14Anne HathawayMovies & TV19.83×
15TrelloInternet & Social Media19.11×
16Small Business AdministrationBusiness & Career18.11×
17New Year's EveHome & Garden17.51×
18TransgenderismPolitics & Society16.18×
19FundraisingBusiness & Career10.39×
20HugendubelShopping6.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wreath audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wreath audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.26×
ExtroversionTHRILL2.11×
IndividualismJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wreath audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
IndulgenceJOY0.85×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wreath have in Germany?

Wreath has an estimated audience of 611,726 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Wreath fans?

65.1% of Wreath fans are female, 34.9% are male, with an average age of 44.6 years.

03

Which brands do Wreath fans like most?

Wreath fans show strongest brand affinity for Telegram (21.49×), Love Actually (37.28×), and Anne Hathaway (19.83×) over the country average.

04

Where do Wreath fans live in Germany?

Wreath fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wreath fans also like?

Beyond Wreath itself, the audience over-indexes on Love Actually (37.28×), Anne Hathaway (19.83×), Earth Day (28.03×), and Same-sex marriage (37.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Wreath audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wreath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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