Wreath Audience in United States

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Wreath has an estimated audience of 4,584,762 people in United States. 79.3% are female, 20.7% are male, average age 48.1. Top regions: California, Texas, Florida. Top brand affinities: Jeep Wagoneer, Progressive rock, Insulin index, Nebraska Cornhuskers football, Soldering iron.

The average Wreath fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeep Wagoneer, Progressive rock, Insulin index, with strongest over-indexing on Jeep Wagoneer (5.01× the country average). Demographically, the Wreath audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Wreath fans

Demographic split for Wreath audience in United States
MetricValue
Female79.3%
Male20.7%
Average age48.1
Estimated audience size4,584,762

Audience persona

The typical Wreath fan in United States is more female, around 48.1 years old, with strong Risk Appetite tendencies and a notable affinity for Jeep Wagoneer.

Top regions in United States

Top regions ranked by reach for Wreath in United States
RegionReachAffinity
California625,3881.24×
Texas521,6661.32×
Florida340,8861.1×
New York277,6211.08×
Georgia165,5461.17×
Pennsylvania156,8721.02×
North Carolina154,4811.12×
Illinois153,7441.01×
Ohio138,0240.98×
Virginia136,6551.22×
New Jersey130,2681.12×
Michigan118,3920.99×
Tennessee106,4691.16×
Washington98,5251.07×
Massachusetts95,3421.06×
Arizona87,7450.94×
Indiana82,6410.99×
Alabama77,9061.22×
Maryland77,0040.98×
South Carolina72,8111.06×
Missouri72,4820.98×
Louisiana68,1261.15×
Kentucky66,0531.15×
Colorado63,1670.87×
Wisconsin61,2810.89×
Minnesota58,1220.88×
Oregon54,0241.03×
Oklahoma50,8091×
Connecticut50,3061.09×
Utah49,2981.2×
Mississippi40,2721.07×
Arkansas39,0751.03×
Nevada38,2550.86×
Kansas33,5390.93×
Iowa32,7020.87×
West Virginia23,2431.09×
Idaho23,1191.01×
Hawaii21,0651.07×
New Mexico19,8160.86×
Nebraska19,0340.83×
New Hampshire17,1980.95×
Maine15,4940.94×
Rhode Island15,4571.06×
Washington, District of Columbia12,6420.92×
Delaware11,5760.92×
Montana10,1600.8×
Alaska7,5590.77×
South Dakota7,4970.71×
North Dakota6,7190.71×
Vermont6,5160.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wreath audience
BrandAffinityCategory
Jeep Wagoneer5.01×Cars & Mobility
Progressive rock1.81×Music & Radio
Insulin index7.94×Health
Nebraska Cornhuskers football2.02×Sports
Soldering iron1.59×Home & Garden
Jesse Plemons1.57×Movies & TV
JamBase4.99×Music & Radio
Isla Holbox10.14×Travel & Leisure
Home staging2.05×Home & Garden
Iron Man (film)1.85×Movies & TV
Steampunk1.83×Fashion & Accessoires
Hebe2.41×Home & Garden
Cleveland Clinic1.86×Health
Hayward, California3.53×Travel & Leisure
edureka11.76×Business & Career
Charlamagne Tha God3.01×Movies & TV
Strategic human resource planning2.77×Business & Career
Janitor1.94×Home & Garden
Khaadi1.98×Fashion & Accessoires
JibJab1.7×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wreath audience
TraitClusterScore
Risk AppetiteTHRILL1.96
Luxury OrientationPREMIUM1.77
Community OrientationOPEN1.76
DIY MentalityTHRILL1.67
ExtroversionTHRILL1.57
Price SensitivityPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Wreath
CountryShare
United States51.4%
United Kingdom9.2%
Germany6.9%

See Wreath audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wreath have in United States?

Wreath has an estimated audience of 4,584,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Wreath fans?

79.3% of Wreath fans are female, 20.7% are male, with an average age of 48.1 years.

Which brands do Wreath fans like most?

Wreath fans show strongest brand affinity for Jeep Wagoneer (5.01×), Progressive rock (1.81×), and Insulin index (7.94×) over the country average.

Where do Wreath fans live in United States?

Wreath fans in United States are most concentrated in California (reach 625,388), Texas (reach 521,666), and Florida (reach 340,886). These three regions account for the largest share of the active audience.

What other brands do Wreath fans also like?

Beyond Wreath itself, the audience over-indexes on Progressive rock (1.81×), Insulin index (7.94×), Nebraska Cornhuskers football (2.02×), and Soldering iron (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wreath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.