Traditional pop music Audience in Germany

Traditional pop music has an estimated audience of 287,686 people in Germany. 56.4% are female, 43.6% are male, average age 34.1. Top brand affinities: Thai pop music, Mexican pop music, Andrea Bocelli, Satire, American folk music.

Top brand affinities include Thai pop music, Mexican pop music, Andrea Bocelli, with strongest over-indexing on Thai pop music (94.27× the country average). Demographically, the Traditional pop music audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Traditional pop music fans

Demographic split for Traditional pop music audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age34.1
Estimated audience size287,686

Audience persona

The typical Traditional pop music fan in Germany is more female, around 34.1 years old, with strong Tradition tendencies and a notable affinity for Thai pop music.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Traditional pop music audience
BrandAffinityCategory
Thai pop music94.27×Music & Radio
Mexican pop music54.2×Music & Radio
Andrea Bocelli15.5×Music & Radio
Satire8.81×Literature
American folk music11.46×Music & Radio
Bob Dylan10.2×Music & Radio
Jamie Lee Curtis9.5×Movies & TV
Sam Elliott20×Movies & TV
Alexis Bledel10.01×Movies & TV
Dean Martin19.26×Music & Radio
Drop shipping3.83×Shopping
German television comedy6.99×Movies & TV
Patricia Arquette20×Movies & TV
Tagesschau2.17×Movies & TV
Allgäu6.4×Travel & Leisure
Tom Jones (singer)12.72×Music & Radio
Andy Borg5.28×Music & Radio
Felix Baumgartner4.87×Sports
Folklore4.38×Politics & Society
Country rap5.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Traditional pop music audience
TraitClusterScore
TraditionCONSERVATISM2.64
Community OrientationOPEN1.47
Pet OwnershipJOY1.43
Early Adopter MentalityPOWER1.43
ExtroversionTHRILL1.4
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Traditional pop music
CountryShare
United States35.4%
United Kingdom8.5%
Brazil5.1%

See Traditional pop music audiences in other countries

More Musical genre audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Traditional pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.