A data profile of the people who buy, follow and care about Traditional pop music in Germany — modelled from more than twelve digital signal sources. Traditional pop music has an estimated audience of 287,686 people in Germany.
Traditional pop music has an estimated audience of 287,686 people in Germany. 56.4% are female, 43.6% are male, average age 34.1. Top brand affinities: Alexis Bledel, Kat Dennings, Cantopop, Andrea Bocelli, Thai pop music.
Top brand affinities include Alexis Bledel, Kat Dennings, Cantopop, with strongest over-indexing on Alexis Bledel (20× the country average).
Demographically, the Traditional pop music audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Traditional pop music fan in Germany is more female, around 34.1 years old, with strong Tradition tendencies and a notable affinity for Alexis Bledel.
The key figures that characterise the Traditional pop music profile in Germany.
56.4% are female, 43.6% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 34.1 |
| Estimated audience size | 287,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 17% | |
| 30-39 | 12% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Traditional pop music audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.4% |
| United Kingdom | 8.5% |
| Brazil | 5.1% |
The strongest cross-interests of the Traditional pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai pop music | Music & Radio | 47.96× | ||
| 02 | Cantopop | Music & Radio | 40.28× | ||
| 03 | Mexican pop music | Music & Radio | 26.88× | ||
| 04 | Alexis Bledel | Movies & TV | 20.00× | ||
| 05 | Kat Dennings | Movies & TV | 20.00× | ||
| 06 | Sam Elliott | Movies & TV | 20.00× | ||
| 07 | Patricia Arquette | Movies & TV | 20.00× | ||
| 08 | Apple cider vinegar | Food & Beverages | 20.00× | ||
| 09 | Michael Bublé | Music & Radio | 17.28× | ||
| 10 | Dean Martin | Music & Radio | 15.03× | ||
| 11 | Andrea Bocelli | Music & Radio | 12.55× | ||
| 12 | American folk music | Music & Radio | 9.70× | ||
| 13 | Bob Dylan | Music & Radio | 9.57× | ||
| 14 | Meryl Streep | Movies & TV | 8.44× | ||
| 15 | Celine Dion | Music & Radio | 6.42× | ||
| 16 | Whitney Houston | Music & Radio | 5.99× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 5.92× | ||
| 18 | Musical instrument | Music & Radio | 3.56× | ||
| 19 | Michael Jackson | Music & Radio | 3.02× | ||
| 20 | Tagesschau | Movies & TV | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.43× | |
| Community Orientation | OPEN | 1.63× | |
| Extroversion | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.60× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Sports Activity | POWER | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Traditional pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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