Rascasse Audience Intelligence

Montreux Jazz Festival Audience in Germany

A data profile of the people who buy, follow and care about Montreux Jazz Festival in Germany — modelled from more than twelve digital signal sources. Montreux Jazz Festival has an estimated audience of 88,617 people in Germany.

#94among Music festival in Germany#566among Event in Germany#5534in Music & Radio

The average Montreux Jazz Festival fan in Germany is 44.3 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Louis Armstrong, Blue Note Records, Nina Simone, with strongest over-indexing on Louis Armstrong (89.77× the country average).

Demographically, the Montreux Jazz Festival audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Montreux Jazz Festival fan in Germany is more male, around 44.3 years old, with strong Tradition tendencies and a notable affinity for Louis Armstrong.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Montreux Jazz Festival profile in Germany.

Audience size
89K
in Germany
Gender
43.5%♀
56.5% male
Age
44.3
average years
Country rank
#36821
Event in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montreux Jazz Festival fans

43.5% are female, 56.5% are male, average age 44.3.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Montreux Jazz Festival audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age44.3
Estimated audience size88,617
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Montreux Jazz Festival audience in Germany
Age bracketShare%
16-1915%
20-2912%
30-3915%
40-4923%
50+36%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Montreux Jazz Festival audience comes from Germany.

Worldwide audience distribution share by country for Montreux Jazz Festival
CountryShare
United States31.0%
Switzerland11.2%
France8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montreux Jazz Festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Montreux Jazz Festival fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~7K1.85×
02Baden-Württemberg~20K1.82×
03Hamburg~3K1.35×
04Hessen~8K1.23×
05Bayern~20K1.10×
06Rheinland-Pfalz~5K1.04×
07Saarland~1K1.04×
08Bremen<1K1.02×
09Nordrhein-Westfalen~20K0.93×
10Schleswig-Holstein~3K0.84×
11Niedersachsen~7K0.82×
12Thüringen~2K0.80×
13Mecklenburg-Vorpommern~1K0.77×
14Sachsen~3K0.76×
15Brandenburg~2K0.74×
16Sachsen-Anhalt~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Montreux Jazz Festival, Germany
0.74×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montreux Jazz Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montreux Jazz Festival audience
#·InterestCategoryAffinity×
01Blue Note RecordsMusic & Radio121.70×
02Louis ArmstrongMusic & Radio89.77×
03Nina SimoneMusic & Radio72.63×
04Nat King ColeMusic & Radio64.02×
05Diana KrallMusic & Radio58.30×
06John ColtraneMusic & Radio47.00×
07Norah JonesMusic & Radio44.59×
08Ella FitzgeraldMusic & Radio43.07×
09The Good, the Bad and the UglyMovies & TV36.10×
10Miles DavisMusic & Radio35.78×
11Leonard CohenMusic & Radio20.00×
12The Blues BrothersMovies & TV20.00×
13Stevie WonderMusic & Radio17.32×
14Bob DylanMusic & Radio14.91×
15Linkin ParkMusic & Radio14.60×
16Frank SinatraMusic & Radio13.24×
17Bruce SpringsteenMusic & Radio10.35×
18Phil CollinsMusic & Radio6.56×
19ThomannShopping6.54×
20Der TagesspiegelNews4.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montreux Jazz Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montreux Jazz Festival audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.43×
Early Adopter MentalityPOWER1.97×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montreux Jazz Festival audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
Luxury OrientationPREMIUM0.71×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montreux Jazz Festival have in Germany?

Montreux Jazz Festival has an estimated audience of 88,617 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Montreux Jazz Festival fans?

43.5% of Montreux Jazz Festival fans are female, 56.5% are male, with an average age of 44.3 years.

03

Which brands do Montreux Jazz Festival fans like most?

Montreux Jazz Festival fans show strongest brand affinity for Louis Armstrong (89.77×), Blue Note Records (121.7×), and Nina Simone (72.63×) over the country average.

04

Where do Montreux Jazz Festival fans live in Germany?

Montreux Jazz Festival fans in Germany are most concentrated in Baden-Württemberg (reach ~20K), Nordrhein-Westfalen (reach ~20K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Montreux Jazz Festival fans also like?

Beyond Montreux Jazz Festival itself, the audience over-indexes on Blue Note Records (121.7×), Nina Simone (72.63×), Miles Davis (35.78×), and Diana Krall (58.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Montreux Jazz Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Montreux Jazz Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →