Rascasse Audience Intelligence

Montreux Jazz Festival Audience in United States

A data profile of the people who buy, follow and care about Montreux Jazz Festival in United States — modelled from more than twelve digital signal sources. Montreux Jazz Festival has an estimated audience of 642,540 people in United States.

#31among Music festival in United States#375among Event in United States#4320in Music & Radio

The average Montreux Jazz Festival fan in United States is 48.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Billie Holiday, Nat King Cole, Ella Fitzgerald, with strongest over-indexing on Billie Holiday (54.24× the country average).

Demographically, the Montreux Jazz Festival audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Montreux Jazz Festival fan in United States is balanced, around 48.5 years old, with strong Sustainability tendencies and a notable affinity for Billie Holiday.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montreux Jazz Festival profile in United States.

Audience size
643K
in United States
Gender
52.9%♀
47.1% male
Age
48.5
average years
Country rank
#31519
Event in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montreux Jazz Festival fans

52.9% are female, 47.1% are male, average age 48.5.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Montreux Jazz Festival audience in United States
MetricValue
Female52.9%
Male47.1%
Average age48.5
Estimated audience size642,540
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Montreux Jazz Festival audience in United States
Age bracketShare%
16-1912%
20-297%
30-399%
40-4917%
50+54%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Montreux Jazz Festival audience comes from United States.

Worldwide audience distribution share by country for Montreux Jazz Festival
CountryShare
United States31.3%
Switzerland11.3%
France8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montreux Jazz Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Montreux Jazz Festival fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.36×
02New York~60K1.74×
03Massachusetts~20K1.52×
04Florida~70K1.51×
05California~100K1.38×
06Washington~20K1.34×
07Rhode Island~3K1.26×
08Vermont~1K1.20×
09Connecticut~7K1.16×
10Colorado~10K1.14×
11Illinois~20K1.13×
12Maryland~10K1.11×
13Oregon~8K1.06×
14Maine~2K1.05×
15Alaska~1K1.05×
16New Jersey~20K1.03×
17Georgia~20K1.02×
18Virginia~20K1.02×
19Louisiana~8K1.01×
20Hawaii~3K1.00×
21New Hampshire~3K1.00×
22North Dakota~1K1.00×
23Montana~2K0.98×
24South Dakota~1K0.98×
25Delaware~2K0.96×
26Michigan~20K0.95×
27Tennessee~10K0.94×
28New Mexico~3K0.93×
29Idaho~3K0.93×
30North Carolina~20K0.92×
31Nevada~6K0.92×
32Pennsylvania~20K0.91×
33Minnesota~8K0.91×
34West Virginia~3K0.91×
35Nebraska~3K0.89×
36Mississippi~5K0.88×
37Arizona~10K0.87×
38Wisconsin~8K0.87×
39Utah~5K0.86×
40Iowa~5K0.86×
41Arkansas~5K0.86×
42Kansas~4K0.86×
43Texas~50K0.84×
44South Carolina~8K0.84×
45Missouri~9K0.82×
46Kentucky~7K0.82×
47Oklahoma~6K0.82×
48Alabama~7K0.80×
49Indiana~9K0.78×
50Ohio~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Montreux Jazz Festival, United States
0.76×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montreux Jazz Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montreux Jazz Festival audience
#·InterestCategoryAffinity×
01John ColtraneMusic & Radio66.25×
02Nat King ColeMusic & Radio62.91×
03Billie HolidayMusic & Radio54.24×
04Ella FitzgeraldMusic & Radio50.75×
05Diana KrallMusic & Radio45.03×
06Miles DavisMusic & Radio39.92×
07Nina SimoneMusic & Radio39.11×
08Josh GrobanMusic & Radio35.24×
09Dean MartinMusic & Radio29.87×
10Bette MidlerMusic & Radio25.75×
11Easy listeningMusic & Radio18.61×
12DiscogsMusic & Radio16.31×
13Ariel WinterMovies & TV15.78×
14Barbra StreisandMusic & Radio14.58×
15Aretha FranklinMusic & Radio13.94×
16Chumba CasinoTravel & Leisure12.00×
17Sustainable energyHome & Garden7.38×
18Renewable energyBusiness & Career6.03×
19FedExBusiness & Career5.31×
20Mortgage loansBusiness & Career3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montreux Jazz Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montreux Jazz Festival audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.46×
PatriotismCONSERVATISM2.38×
Family OrientationCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montreux Jazz Festival audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
ExtroversionTHRILL0.75×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montreux Jazz Festival have in United States?

Montreux Jazz Festival has an estimated audience of 642,540 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Montreux Jazz Festival fans?

52.9% of Montreux Jazz Festival fans are female, 47.1% are male, with an average age of 48.5 years.

03

Which brands do Montreux Jazz Festival fans like most?

Montreux Jazz Festival fans show strongest brand affinity for Billie Holiday (54.24×), Nat King Cole (62.91×), and Ella Fitzgerald (50.75×) over the country average.

04

Where do Montreux Jazz Festival fans live in United States?

Montreux Jazz Festival fans in United States are most concentrated in California (reach ~100K), Florida (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Montreux Jazz Festival fans also like?

Beyond Montreux Jazz Festival itself, the audience over-indexes on Nat King Cole (62.91×), Ella Fitzgerald (50.75×), John Coltrane (66.25×), and Miles Davis (39.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Montreux Jazz Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Montreux Jazz Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →