Rascasse Audience Intelligence

CNBC Audience in Germany

A data profile of the people who buy, follow and care about CNBC in Germany — modelled from more than twelve digital signal sources. CNBC has an estimated audience of 233,917 people in Germany.

#166among TV Channel in Germany#3505in Movies & TV

The average CNBC fan in Germany is 38.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Wirtualna Polska, Halifax (United Kingdom bank), Gazeta Wyborcza, with strongest over-indexing on Wirtualna Polska (82.9× the country average).

Demographically, the CNBC audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical CNBC fan in Germany is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wirtualna Polska.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CNBC profile in Germany.

Audience size
234K
in Germany
Gender
30.7%♀
69.3% male
Age
38.3
average years
Country rank
#20545
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CNBC

30.7% are female, 69.3% are male, average age 38.3.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for CNBC audience in Germany
MetricValue
Female30.7%
Male69.3%
Average age38.3
Estimated audience size233,917
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the CNBC audience in Germany
Age bracketShare%
16-1914%
20-2926%
30-3927%
40-4919%
50+14%
Fig. 04

Worldwide distribution

0.7%

of the worldwide CNBC audience comes from Germany.

Worldwide audience distribution share by country for CNBC
CountryShare
United States55.4%
China8.2%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CNBC audience in Germany is strongest.

Fig. 05

Top regions by affinity

CNBC fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.79×
02Bayern~60K1.62×
03Berlin~20K1.61×
04Baden-Württemberg~50K1.51×
05Hamburg~6K1.16×
06Rheinland-Pfalz~10K1.00×
07Bremen~2K1.00×
08Brandenburg~7K0.96×
09Nordrhein-Westfalen~50K0.90×
10Schleswig-Holstein~7K0.79×
11Thüringen~4K0.72×
12Niedersachsen~20K0.70×
13Saarland~2K0.67×
14Sachsen~8K0.64×
15Sachsen-Anhalt~4K0.57×
16Mecklenburg-Vorpommern~3K0.56×
Fig. 06

Affinity by region

Affinity by region — CNBC, Germany
0.56×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CNBC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CNBC audience
#·InterestCategoryAffinity×
01Halifax (United Kingdom bank)Business & Career173.95×
02Wirtualna PolskaNews82.90×
03Gazeta WyborczaNews58.67×
04Formula ThreeSports30.91×
05PKO Bank PolskiBusiness & Career30.83×
06Börse MünchenBusiness & Career25.80×
07Bill GatesBusiness & Career20.00×
08Lloyds BankBusiness & Career20.00×
09Börse StuttgartBusiness & Career19.05×
10EuronewsMovies & TV18.68×
11Dropbox (service)Technology & Electronics8.93×
12Online newspaperNews6.41×
13CNNMovies & TV6.34×
14Stock marketBusiness & Career4.38×
15Frauen-BundesligaSports4.37×
16RedditInternet & Social Media3.73×
17NatureHome & Garden2.22×
18TikTokInternet & Social Media2.02×
19TagesschauMovies & TV1.83×
20FamilyKids & Family1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CNBC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CNBC audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.26×
Career OrientationPOWER3.18×
Risk AppetiteTHRILL2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CNBC audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.55×
DIY MentalityTHRILL0.62×
Pet OwnershipJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CNBC have in Germany?

CNBC has an estimated audience of 233,917 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of CNBC fans?

30.7% of CNBC fans are female, 69.3% are male, with an average age of 38.3 years.

03

Which brands do CNBC fans like most?

CNBC fans show strongest brand affinity for Wirtualna Polska (82.9×), Halifax (United Kingdom bank) (173.95×), and Gazeta Wyborcza (58.67×) over the country average.

04

Where do CNBC fans live in Germany?

CNBC fans in Germany are most concentrated in Bayern (reach ~60K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do CNBC fans also like?

Beyond CNBC itself, the audience over-indexes on Halifax (United Kingdom bank) (173.95×), Gazeta Wyborcza (58.67×), Online newspaper (6.41×), and Bill Gates (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See CNBC audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for CNBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →