CNBC Audience in Germany
CNBC has an estimated audience of 242,237 people in Germany. 30.7% are female, 69.3% are male, average age 38.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Halifax (United Kingdom bank), Wirtualna Polska, Jotex, Gazeta Wyborcza, Satire.
The average CNBC fan in Germany is 38.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Halifax (United Kingdom bank), Wirtualna Polska, Jotex, with strongest over-indexing on Halifax (United Kingdom bank) (238.18× the country average). Demographically, the CNBC audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of CNBC fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 38.3 |
| Estimated audience size | 242,237 |
Audience persona
The typical CNBC fan in Germany is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Halifax (United Kingdom bank).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 65,449 | 1.68× |
| Baden-Württemberg | 49,662 | 1.5× |
| Nordrhein-Westfalen | 46,737 | 0.88× |
| Hessen | 32,823 | 1.78× |
| Berlin | 18,944 | 1.75× |
| Niedersachsen | 16,823 | 0.72× |
| Rheinland-Pfalz | 11,431 | 0.94× |
| Schleswig-Holstein | 6,868 | 0.79× |
| Sachsen | 6,704 | 0.56× |
| Hamburg | 6,442 | 1.18× |
| Brandenburg | 6,400 | 0.85× |
| Thüringen | 4,559 | 0.74× |
| Sachsen-Anhalt | 3,355 | 0.53× |
| Bremen | 2,174 | 1.05× |
| Mecklenburg-Vorpommern | 2,162 | 0.47× |
| Saarland | 1,719 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halifax (United Kingdom bank) | 238.18× | Business & Career |
| Wirtualna Polska | 51.71× | News |
| Jotex | 78.71× | Shopping |
| Gazeta Wyborcza | 41.95× | News |
| Satire | 8.2× | Literature |
| Online newspaper | 4.73× | News |
| GitHub | 8.67× | Internet & Social Media |
| Bored Panda | 15.59× | Internet & Social Media |
| Real property | 6.46× | Home & Garden |
| 3.11× | Internet & Social Media | |
| PKO Bank Polski | 58.7× | Business & Career |
| MarketWatch | 16.3× | Business & Career |
| Barbra Streisand | 11.78× | Music & Radio |
| University of London | 20× | Business & Career |
| Country rap | 6.65× | Music & Radio |
| Western Union | 4.53× | Business & Career |
| Dropbox (service) | 6.78× | Technology & Electronics |
| Bill Gates | 10.06× | Business & Career |
| Headphones | 5.74× | Technology & Electronics |
| 2.86× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.75 |
| Career Orientation | POWER | 3.19 |
| Risk Appetite | THRILL | 1.85 |
| Urban Lifestyle | OPEN | 1.6 |
| Need for Security | CONSERVATISM | 1.6 |
| Individualism | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.4% |
| China | 8.3% |
| Canada | 4.4% |
See CNBC audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does CNBC have in Germany?
CNBC has an estimated audience of 242,237 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of CNBC fans?
30.7% of CNBC fans are female, 69.3% are male, with an average age of 38.3 years.
Which brands do CNBC fans like most?
CNBC fans show strongest brand affinity for Halifax (United Kingdom bank) (238.18×), Wirtualna Polska (51.71×), and Jotex (78.71×) over the country average.
Where do CNBC fans live in Germany?
CNBC fans in Germany are most concentrated in Bayern (reach 65,449), Baden-Württemberg (reach 49,662), and Nordrhein-Westfalen (reach 46,737). These three regions account for the largest share of the active audience.
What other brands do CNBC fans also like?
Beyond CNBC itself, the audience over-indexes on Wirtualna Polska (51.71×), Jotex (78.71×), Gazeta Wyborcza (41.95×), and Satire (8.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for CNBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.