Rascasse Audience Intelligence

Exercise equipment Audience in Germany

A data profile of the people who buy, follow and care about Exercise equipment in Germany — modelled from more than twelve digital signal sources. Exercise equipment has an estimated audience of 1,589,423 people in Germany.

#2314among Topic in Germany#373in Sports

The average Exercise equipment fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Female bodybuilding, Fitness and figure competition, Chess.com, with strongest over-indexing on Female bodybuilding (9.17× the country average).

Demographically, the Exercise equipment audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Exercise equipment fan in Germany is more male, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for Female bodybuilding.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exercise equipment profile in Germany.

Audience size
1.6M
in Germany
Gender
43.3%♀
56.7% male
Age
34.2
average years
Country rank
#4228
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exercise equipment fans

43.3% are female, 56.7% are male, average age 34.2.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Exercise equipment audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age34.2
Estimated audience size1,589,423
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Exercise equipment audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3921%
40-4916%
50+9%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Exercise equipment audience comes from Germany.

Worldwide audience distribution share by country for Exercise equipment
CountryShare
United States42.9%
Germany6.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exercise equipment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Exercise equipment fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.32×
02Bayern~300K1.31×
03Niedersachsen~200K1.16×
04Hessen~100K1.12×
05Nordrhein-Westfalen~400K1.10×
06Rheinland-Pfalz~90K1.09×
07Bremen~10K1.07×
08Hamburg~40K1.02×
09Saarland~20K1.02×
10Schleswig-Holstein~60K0.99×
11Brandenburg~50K0.96×
12Berlin~70K0.94×
13Thüringen~40K0.91×
14Sachsen-Anhalt~40K0.90×
15Mecklenburg-Vorpommern~30K0.86×
16Sachsen~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Exercise equipment, Germany
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exercise equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exercise equipment audience
#·InterestCategoryAffinity×
01cardio fitnessSports13.68×
02Chess.comSports13.66×
03Female bodybuildingSports9.17×
04Fitness and figure competitionSports6.62×
05Fitness FirstSports4.73×
06AerobicsSports3.56×
07Energy barFood & Beverages3.39×
08Real propertyHome & Garden2.96×
09PaybackShopping2.64×
10Family carCars & Mobility2.40×
11Child careKids & Family2.22×
12TransfermarktSports2.16×
13ZaraShopping2.02×
14FocusNews1.93×
15French BulldogPets & Animals1.92×
16TagesschauMovies & TV1.85×
17Drop shippingShopping1.81×
18PrimarkShopping1.74×
19TattoosFashion & Accessoires1.72×
20DeichmannShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exercise equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exercise equipment audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.59×
MindfulnessBALANCE1.44×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exercise equipment audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.93×
Social Media UsageJOY0.97×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exercise equipment have in Germany?

Exercise equipment has an estimated audience of 1,589,423 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Exercise equipment fans?

43.3% of Exercise equipment fans are female, 56.7% are male, with an average age of 34.2 years.

03

Which brands do Exercise equipment fans like most?

Exercise equipment fans show strongest brand affinity for Female bodybuilding (9.17×), Fitness and figure competition (6.62×), and Chess.com (13.66×) over the country average.

04

Where do Exercise equipment fans live in Germany?

Exercise equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Exercise equipment fans also like?

Beyond Exercise equipment itself, the audience over-indexes on Fitness and figure competition (6.62×), Chess.com (13.66×), Tagesschau (1.85×), and Fitness First (4.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Exercise equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Exercise equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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