Exercise equipment Audience in Germany
Exercise equipment has an estimated audience of 1,589,423 people in Germany. 43.3% are female, 56.7% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Saving, Malayalam, Bank account, Stamp collecting.
The average Exercise equipment fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Saving, Malayalam, with strongest over-indexing on Home Office (1.57× the country average). Demographically, the Exercise equipment audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Exercise equipment fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 34.2 |
| Estimated audience size | 1,589,423 |
Audience persona
The typical Exercise equipment fan in Germany is more male, around 34.2 years old, with strong Sports Activity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 397,817 | 1.14× |
| Bayern | 354,189 | 1.39× |
| Baden-Württemberg | 300,760 | 1.39× |
| Niedersachsen | 186,071 | 1.21× |
| Hessen | 139,283 | 1.15× |
| Rheinland-Pfalz | 88,626 | 1.11× |
| Berlin | 68,999 | 0.97× |
| Sachsen | 58,903 | 0.76× |
| Schleswig-Holstein | 55,881 | 0.98× |
| Brandenburg | 42,666 | 0.87× |
| Hamburg | 37,232 | 1.04× |
| Sachsen-Anhalt | 32,678 | 0.79× |
| Thüringen | 30,722 | 0.76× |
| Mecklenburg-Vorpommern | 20,243 | 0.67× |
| Saarland | 17,391 | 0.89× |
| Bremen | 12,190 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.57× | Business & Career |
| Saving | 1.81× | Business & Career |
| Malayalam | 7.96× | Politics & Society |
| Bank account | 2.36× | Business & Career |
| Stamp collecting | 3.95× | Home & Garden |
| Meals on Wheels | 7.55× | Food & Beverages |
| Ipekyol | 3× | Shopping |
| Cachorro | 2.37× | Pets & Animals |
| Home Delivery | 1.65× | Food & Beverages |
| Sixx | 1.81× | Movies & TV |
| Google Home | 3.06× | Technology & Electronics |
| Golem | 1.66× | Technology & Electronics |
| Emil Nolde | 2.55× | Arts & Culture |
| Information sensitivity | 2.51× | Technology & Electronics |
| Julius Caesar (play) | 3.48× | |
| Preacher (comics) | 2.97× | Literature |
| Hypatia | 4.78× | Politics & Society |
| Jaguar F-Pace | 2.58× | Cars & Mobility |
| Joshua Jackson | 1.83× | Movies & TV |
| Fatteh | 4.09× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.74 |
| Family Orientation | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.51 |
| Sustainability | BALANCE | 1.38 |
| Design Affinity | PREMIUM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.9% |
| Germany | 6.4% |
| United Kingdom | 5.8% |
See Exercise equipment audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Exercise equipment have in Germany?
Exercise equipment has an estimated audience of 1,589,423 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Exercise equipment fans?
43.3% of Exercise equipment fans are female, 56.7% are male, with an average age of 34.2 years.
Which brands do Exercise equipment fans like most?
Exercise equipment fans show strongest brand affinity for Home Office (1.57×), Saving (1.81×), and Malayalam (7.96×) over the country average.
Where do Exercise equipment fans live in Germany?
Exercise equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 397,817), Bayern (reach 354,189), and Baden-Württemberg (reach 300,760). These three regions account for the largest share of the active audience.
What other brands do Exercise equipment fans also like?
Beyond Exercise equipment itself, the audience over-indexes on Saving (1.81×), Malayalam (7.96×), Bank account (2.36×), and Stamp collecting (3.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Exercise equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.