Rascasse Audience Intelligence

Exercise equipment Audience in United States

A data profile of the people who buy, follow and care about Exercise equipment in United States — modelled from more than twelve digital signal sources. Exercise equipment has an estimated audience of 10,724,479 people in United States.

#2155among Topic in United States#260in Sports

The average Exercise equipment fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, NASDAQ, Real property, with strongest over-indexing on City Bank (5.15× the country average).

Demographically, the Exercise equipment audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exercise equipment fan in United States is balanced, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for City Bank.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exercise equipment profile in United States.

Audience size
10.7M
in United States
Gender
45.2%♀
54.8% male
Age
39.8
average years
Country rank
#3340
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exercise equipment fans

45.2% are female, 54.8% are male, average age 39.8.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Exercise equipment audience in United States
MetricValue
Female45.2%
Male54.8%
Average age39.8
Estimated audience size10,724,479
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Exercise equipment audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Exercise equipment audience comes from United States.

Worldwide audience distribution share by country for Exercise equipment
CountryShare
United States42.9%
Germany6.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exercise equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Exercise equipment fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.46×
02Iowa~100K1.27×
03Arkansas~100K1.23×
04West Virginia~60K1.23×
05Louisiana~200K1.20×
06Maine~50K1.18×
07Kentucky~200K1.17×
08Minnesota~200K1.15×
09Alabama~200K1.15×
10New Mexico~60K1.15×
11North Dakota~30K1.14×
12Missouri~200K1.12×
13Kansas~90K1.12×
14Idaho~60K1.12×
15Wisconsin~200K1.09×
16Michigan~300K1.07×
17Oklahoma~100K1.07×
18South Dakota~30K1.07×
19Tennessee~200K1.06×
20Nebraska~60K1.06×
21Montana~30K1.05×
22Ohio~300K1.04×
23Indiana~200K1.01×
24Oregon~100K1.00×
25South Carolina~200K0.99×
26Delaware~30K0.98×
27Hawaii~40K0.96×
28Arizona~200K0.95×
29New Hampshire~40K0.95×
30Texas~900K0.93×
31Georgia~300K0.93×
32Alaska~20K0.93×
33Illinois~300K0.91×
34North Carolina~300K0.91×
35Vermont~20K0.91×
36Washington~200K0.90×
37Connecticut~100K0.90×
38Nevada~90K0.90×
39Utah~90K0.90×
40Colorado~100K0.86×
41Florida~600K0.85×
42Virginia~200K0.85×
43Maryland~200K0.85×
44Rhode Island~30K0.85×
45California~1M0.84×
46New York~500K0.84×
47Pennsylvania~300K0.84×
48New Jersey~200K0.82×
49Massachusetts~200K0.75×
50Washington, District of Columbia~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Exercise equipment, United States
0.65×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exercise equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exercise equipment audience
#·InterestCategoryAffinity×
01City BankBusiness & Career5.15×
02D&RTechnology & Electronics5.15×
03Bob RossMovies & TV4.39×
04Activity trackerTechnology & Electronics3.91×
05Energy barFood & Beverages3.76×
06Wearable technologyTechnology & Electronics3.20×
07High-intensity interval trainingSports2.77×
08Western UnionBusiness & Career2.65×
09NASDAQBusiness & Career2.57×
10DuolingoBusiness & Career2.41×
11AerobicsSports2.30×
12Real propertyHome & Garden2.25×
13Mineral waterFood & Beverages2.24×
14InnovationBusiness & Career1.74×
15Personal trainerSports1.67×
16Financial servicesBusiness & Career1.66×
17House musicMusic & Radio1.66×
18Microwave ovenHome & Garden1.64×
19SupermarketShopping1.56×
20PianoMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exercise equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exercise equipment audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
Convenience OrientationPREMIUM1.32×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exercise equipment audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
Pet OwnershipJOY0.82×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exercise equipment have in United States?

Exercise equipment has an estimated audience of 10,724,479 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exercise equipment fans?

45.2% of Exercise equipment fans are female, 54.8% are male, with an average age of 39.8 years.

03

Which brands do Exercise equipment fans like most?

Exercise equipment fans show strongest brand affinity for City Bank (5.15×), NASDAQ (2.57×), and Real property (2.25×) over the country average.

04

Where do Exercise equipment fans live in United States?

Exercise equipment fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Exercise equipment fans also like?

Beyond Exercise equipment itself, the audience over-indexes on NASDAQ (2.57×), Real property (2.25×), Financial services (1.66×), and Energy bar (3.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Exercise equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exercise equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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