Exercise equipment Audience in United States

Exercise equipment logo

Exercise equipment has an estimated audience of 10,724,479 people in United States. 45.2% are female, 54.8% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Exercise equipment fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Exercise equipment audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Exercise equipment fans

Demographic split for Exercise equipment audience in United States
MetricValue
Female45.2%
Male54.8%
Average age39.8
Estimated audience size10,724,479

Audience persona

The typical Exercise equipment fan in United States is balanced, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Exercise equipment in United States
RegionReachAffinity
California1,057,8380.9×
Texas923,2641×
Florida625,4970.86×
New York521,1730.87×
Ohio359,0431.09×
Illinois347,8810.97×
Georgia327,9380.99×
North Carolina313,8080.97×
Pennsylvania307,3170.85×
Michigan300,0141.07×
Virginia228,9580.88×
Tennessee226,3521.05×
New Jersey222,2070.81×
Arizona212,1670.97×
Indiana201,0841.03×
Washington198,4470.92×
Missouri197,0781.14×
Minnesota183,6741.2×
Alabama178,9591.19×
Wisconsin173,5241.08×
South Carolina169,6831.05×
Louisiana165,0911.19×
Massachusetts162,4050.77×
Kentucky158,9871.18×
Maryland158,1160.86×
Colorado149,8470.89×
Oklahoma132,0291.11×
Mississippi129,5801.47×
Oregon126,7351.03×
Iowa114,2031.29×
Arkansas104,8221.19×
Connecticut100,5430.93×
Kansas98,6071.17×
Nevada94,6280.91×
Utah86,5460.9×
New Mexico63,3481.18×
West Virginia60,2271.21×
Idaho58,4281.09×
Nebraska53,5060.99×
Hawaii44,4980.97×
Maine44,2591.15×
New Hampshire36,3680.86×
Montana29,5070.99×
Delaware27,7310.94×
South Dakota25,9501.05×
Rhode Island25,7760.76×
North Dakota24,9041.13×
Alaska16,9240.74×
Washington, District of Columbia15,9960.5×
Vermont15,9940.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exercise equipment audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exercise equipment audience
TraitClusterScore
Quality AwarenessPREMIUM1.93
Luxury OrientationPREMIUM1.41
Sports ActivityPOWER1.24
Healthy LifestyleBALANCE1.22
Design AffinityPREMIUM1.21
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Exercise equipment
CountryShare
United States42.9%
Germany6.4%
United Kingdom5.8%

See Exercise equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Exercise equipment have in United States?

Exercise equipment has an estimated audience of 10,724,479 people in United States, concentrated in California and Texas.

What is the gender split and age of Exercise equipment fans?

45.2% of Exercise equipment fans are female, 54.8% are male, with an average age of 39.8 years.

Which brands do Exercise equipment fans like most?

Exercise equipment fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Exercise equipment fans live in United States?

Exercise equipment fans in United States are most concentrated in California (reach 1,057,838), Texas (reach 923,264), and Florida (reach 625,497). These three regions account for the largest share of the active audience.

What other brands do Exercise equipment fans also like?

Beyond Exercise equipment itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exercise equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.