Exercise equipment Audience in United States

Exercise equipment logo

Exercise equipment has an estimated audience of 10,724,479 people in United States. 45.2% are female, 54.8% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Product design.

The average Exercise equipment fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Exercise equipment audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Exercise equipment fans

Demographic split for Exercise equipment audience in United States
MetricValue
Female45.2%
Male54.8%
Average age39.8
Estimated audience size10,724,479

Audience persona

The typical Exercise equipment fan in United States is balanced, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Exercise equipment in United States
RegionReachAffinity
California1,057,8380.9×
Texas923,2641×
Florida625,4970.86×
New York521,1730.87×
Ohio359,0431.09×
Illinois347,8810.97×
Georgia327,9380.99×
North Carolina313,8080.97×
Pennsylvania307,3170.85×
Michigan300,0141.07×
Virginia228,9580.88×
Tennessee226,3521.05×
New Jersey222,2070.81×
Arizona212,1670.97×
Indiana201,0841.03×
Washington198,4470.92×
Missouri197,0781.14×
Minnesota183,6741.2×
Alabama178,9591.19×
Wisconsin173,5241.08×
South Carolina169,6831.05×
Louisiana165,0911.19×
Massachusetts162,4050.77×
Kentucky158,9871.18×
Maryland158,1160.86×
Colorado149,8470.89×
Oklahoma132,0291.11×
Mississippi129,5801.47×
Oregon126,7351.03×
Iowa114,2031.29×
Arkansas104,8221.19×
Connecticut100,5430.93×
Kansas98,6071.17×
Nevada94,6280.91×
Utah86,5460.9×
New Mexico63,3481.18×
West Virginia60,2271.21×
Idaho58,4281.09×
Nebraska53,5060.99×
Hawaii44,4980.97×
Maine44,2591.15×
New Hampshire36,3680.86×
Montana29,5070.99×
Delaware27,7310.94×
South Dakota25,9501.05×
Rhode Island25,7760.76×
North Dakota24,9041.13×
Alaska16,9240.74×
Washington, District of Columbia15,9960.5×
Vermont15,9940.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exercise equipment audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Product design1.55×Business & Career
Eurail16.57×Cars & Mobility
Historic site3×Arts & Culture
JDSU2.11×Business & Career
Kansas1.65×Travel & Leisure
Parral, Chihuahua9.05×Travel & Leisure
UK garage3.19×Music & Radio
Jesse Plemons1.81×Movies & TV
Home staging2.74×Home & Garden
Fairy godmother3.61×Literature
Staycation1.58×Home & Garden
Monogram1.77×Home & Garden
Nebraska Cornhuskers football1.65×Sports
Governor of Michigan3.32×Politics & Society
Jaws2.37×Movies & TV
Evan Tanner16.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exercise equipment audience
TraitClusterScore
Quality AwarenessPREMIUM1.93
Luxury OrientationPREMIUM1.41
Sports ActivityPOWER1.24
Healthy LifestyleBALANCE1.22
Design AffinityPREMIUM1.21
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Exercise equipment
CountryShare
United States42.9%
Germany6.4%
United Kingdom5.8%

See Exercise equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Exercise equipment have in United States?

Exercise equipment has an estimated audience of 10,724,479 people in United States, concentrated in California and Texas.

What is the gender split and age of Exercise equipment fans?

45.2% of Exercise equipment fans are female, 54.8% are male, with an average age of 39.8 years.

Which brands do Exercise equipment fans like most?

Exercise equipment fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Exercise equipment fans live in United States?

Exercise equipment fans in United States are most concentrated in California (reach 1,057,838), Texas (reach 923,264), and Florida (reach 625,497). These three regions account for the largest share of the active audience.

What other brands do Exercise equipment fans also like?

Beyond Exercise equipment itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Product design (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exercise equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.