Ornithology Audience in United States

Ornithology has an estimated audience of 1,411,405 people in United States. 57.9% are female, 42.1% are male, average age 45.7. Top regions: New York, California, Texas. Top brand affinities: Google Maps, Indeed.com, Capital One, Birdwatching, Enterprise Rent-A-Car.

The average Ornithology fan in United States is 45.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (7.28× the country average). Demographically, the Ornithology audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Ornithology fans

Demographic split for Ornithology audience in United States
MetricValue
Female57.9%
Male42.1%
Average age45.7
Estimated audience size1,411,405

Audience persona

The typical Ornithology fan in United States is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Ornithology in United States
RegionReachAffinity
New York196,4742.49×
California148,6920.96×
Texas94,5230.78×
Florida84,9240.89×
Pennsylvania48,5251.02×
Illinois43,2760.92×
Ohio37,7050.87×
Georgia37,5520.86×
North Carolina37,1860.88×
New Jersey33,3610.93×
Virginia33,3050.97×
Massachusetts33,1621.19×
Michigan32,3640.88×
Washington31,9421.13×
Tennessee25,9080.92×
Indiana25,8471×
Colorado24,2591.09×
Arizona23,1710.8×
Maryland23,1050.95×
Missouri21,8770.96×
Wisconsin20,4650.96×
Oregon19,5951.21×
Minnesota19,4220.96×
South Carolina17,6750.83×
Connecticut15,5951.1×
Kentucky15,2480.86×
Louisiana15,0470.83×
Alabama14,9230.76×
Oklahoma14,2220.91×
Utah13,6601.08×
Kansas10,5230.95×
Nevada10,4720.77×
Iowa10,3050.89×
Arkansas10,1170.87×
Mississippi8,1850.7×
Rhode Island8,0771.8×
Idaho7,5061.06×
New Hampshire6,8861.24×
Maine6,5671.3×
Hawaii5,9320.98×
Nebraska5,8470.83×
West Virginia5,5820.85×
New Mexico5,4230.77×
Washington, District of Columbia5,0381.19×
Montana4,3451.11×
Vermont3,4741.4×
Delaware3,2560.84×
Alaska3,0951.02×
South Dakota2,6350.81×
North Dakota2,5650.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ornithology audience
BrandAffinityCategory
Google Maps7.28×Internet & Social Media
Indeed.com6.02×Business & Career
Capital One5.78×Business & Career
Birdwatching13.13×Pets & Animals
Enterprise Rent-A-Car6.88×Cars & Mobility
AccuWeather7.09×Home & Garden
Google News5.98×News
Apple Store7.85×Shopping
Diane Keaton5.85×Movies & TV
Planet Fitness3.73×Sports
International education15.9×Business & Career
Kia Sportage18.04×Cars & Mobility
Jane Goodall9.75×Pets & Animals
White Chicks13.24×Movies & TV
Diaper bag5.46×Kids & Family
Stephen Hawking10.39×Business & Career
CarGurus4.79×Cars & Mobility
Wildlife photography5.64×Technology & Electronics
Single-lens reflex camera11.55×Technology & Electronics
Matthew McConaughey6.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ornithology audience
TraitClusterScore
Community OrientationOPEN3.16
Pet OwnershipJOY3.02
LGBTQ+ IdentityOPEN2.82
SustainabilityBALANCE2.65
Urban LifestyleOPEN2.14
TravellingTHRILL1.92

Worldwide distribution

Worldwide audience distribution share by country for Ornithology
CountryShare
United States24.2%
United Kingdom12.2%
Japan8.0%

See Ornithology audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Ornithology have in United States?

Ornithology has an estimated audience of 1,411,405 people in United States, concentrated in New York and California.

What is the gender split and age of Ornithology fans?

57.9% of Ornithology fans are female, 42.1% are male, with an average age of 45.7 years.

Which brands do Ornithology fans like most?

Ornithology fans show strongest brand affinity for Google Maps (7.28×), Indeed.com (6.02×), and Capital One (5.78×) over the country average.

Where do Ornithology fans live in United States?

Ornithology fans in United States are most concentrated in New York (reach 196,474), California (reach 148,692), and Texas (reach 94,523). These three regions account for the largest share of the active audience.

What other brands do Ornithology fans also like?

Beyond Ornithology itself, the audience over-indexes on Indeed.com (6.02×), Capital One (5.78×), Birdwatching (13.13×), and Enterprise Rent-A-Car (6.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ornithology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.