Rascasse Audience Intelligence

Ornithology Audience in United States

A data profile of the people who buy, follow and care about Ornithology in United States — modelled from more than twelve digital signal sources. Ornithology has an estimated audience of 1,411,405 people in United States.

#7506among Topic in United States#314in Pets & Animals

The average Ornithology fan in United States is 45.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Sustainable energy, Renewable energy, Birdwatching, with strongest over-indexing on Sustainable energy (18.08× the country average).

Demographically, the Ornithology audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ornithology fan in United States is more female, around 45.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ornithology profile in United States.

Audience size
1.4M
in United States
Gender
57.9%♀
42.1% male
Age
45.7
average years
Country rank
#18573
Topic in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ornithology fans

57.9% are female, 42.1% are male, average age 45.7.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Ornithology audience in United States
MetricValue
Female57.9%
Male42.1%
Average age45.7
Estimated audience size1,411,405
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Ornithology audience in United States
Age bracketShare%
16-1914%
20-2911%
30-3913%
40-4918%
50+43%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Ornithology audience comes from United States.

Worldwide audience distribution share by country for Ornithology
CountryShare
United States24.2%
United Kingdom12.2%
Japan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ornithology audience in United States is strongest.

Fig. 05

Top regions by affinity

Ornithology fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.09×
02Rhode Island~6K1.44×
03Vermont~3K1.30×
04Maine~6K1.25×
05New Hampshire~6K1.16×
06Oregon~20K1.14×
07Massachusetts~30K1.13×
08Alaska~3K1.13×
09Washington, District of Columbia~5K1.11×
10Montana~4K1.10×
11Washington~30K1.09×
12Indiana~30K1.08×
13Connecticut~20K1.08×
14Utah~10K1.07×
15Idaho~8K1.07×
16Hawaii~6K1.03×
17Pennsylvania~50K1.01×
18Virginia~30K1.01×
19Colorado~20K1.01×
20Minnesota~20K1.01×
21Kansas~10K0.99×
22New Jersey~40K0.98×
23Wisconsin~20K0.98×
24Oklahoma~20K0.98×
25Maryland~20K0.97×
26Nebraska~7K0.96×
27Missouri~20K0.95×
28North Carolina~40K0.94×
29North Dakota~3K0.94×
30Arkansas~10K0.93×
31Iowa~10K0.93×
32West Virginia~6K0.92×
33California~100K0.91×
34Illinois~40K0.91×
35Delaware~4K0.91×
36South Dakota~3K0.91×
37Tennessee~30K0.90×
38Kentucky~20K0.90×
39South Carolina~20K0.89×
40Georgia~40K0.88×
41Ohio~40K0.88×
42Louisiana~20K0.87×
43Florida~80K0.86×
44Michigan~30K0.85×
45New Mexico~6K0.83×
46Arizona~20K0.82×
47Texas~100K0.81×
48Mississippi~9K0.81×
49Alabama~20K0.80×
50Nevada~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Ornithology, United States
0.77×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ornithology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ornithology audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure29.06×
02International educationBusiness & Career24.62×
03Drone racingSports24.32×
04Sustainable energyHome & Garden18.08×
05BirdwatchingPets & Animals16.92×
06Renewable energyBusiness & Career12.03×
07ExxonMobilCars & Mobility11.43×
08Garden centreHome & Garden10.92×
09Elderly careHealth10.08×
10Single-lens reflex cameraTechnology & Electronics9.18×
11Weather forecastingHome & Garden8.67×
12Wildlife photographyTechnology & Electronics6.41×
13QVCMovies & TV5.71×
14FedExBusiness & Career5.42×
15Solar energyHome & Garden4.17×
16Discount storesShopping3.27×
17Organic foodFood & Beverages2.73×
18PinterestInternet & Social Media2.55×
19Nonprofit organizationPolitics & Society2.46×
20AirbnbTravel & Leisure2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ornithology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ornithology audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.03×
Community OrientationOPEN3.54×
Pet OwnershipJOY3.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ornithology audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Healthy LifestyleBALANCE0.87×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ornithology have in United States?

Ornithology has an estimated audience of 1,411,405 people in United States, concentrated in New York and California.

02

What is the gender split and age of Ornithology fans?

57.9% of Ornithology fans are female, 42.1% are male, with an average age of 45.7 years.

03

Which brands do Ornithology fans like most?

Ornithology fans show strongest brand affinity for Sustainable energy (18.08×), Renewable energy (12.03×), and Birdwatching (16.92×) over the country average.

04

Where do Ornithology fans live in United States?

Ornithology fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ornithology fans also like?

Beyond Ornithology itself, the audience over-indexes on Renewable energy (12.03×), Birdwatching (16.92×), International education (24.62×), and Weather forecasting (8.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ornithology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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