Ornithology Audience in United States

Ornithology logo

Ornithology has an estimated audience of 1,411,405 people in United States. 57.9% are female, 42.1% are male, average age 45.7. Top regions: New York, California, Texas. Top brand affinities: Historic site, Voter registration, Product design, Hibachi, Vocal harmony.

The average Ornithology fan in United States is 45.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Historic site, Voter registration, Product design, with strongest over-indexing on Historic site (6.28× the country average). Demographically, the Ornithology audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Ornithology fans

Demographic split for Ornithology audience in United States
MetricValue
Female57.9%
Male42.1%
Average age45.7
Estimated audience size1,411,405

Audience persona

The typical Ornithology fan in United States is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Ornithology in United States
RegionReachAffinity
New York196,4742.49×
California148,6920.96×
Texas94,5230.78×
Florida84,9240.89×
Pennsylvania48,5251.02×
Illinois43,2760.92×
Ohio37,7050.87×
Georgia37,5520.86×
North Carolina37,1860.88×
New Jersey33,3610.93×
Virginia33,3050.97×
Massachusetts33,1621.19×
Michigan32,3640.88×
Washington31,9421.13×
Tennessee25,9080.92×
Indiana25,8471×
Colorado24,2591.09×
Arizona23,1710.8×
Maryland23,1050.95×
Missouri21,8770.96×
Wisconsin20,4650.96×
Oregon19,5951.21×
Minnesota19,4220.96×
South Carolina17,6750.83×
Connecticut15,5951.1×
Kentucky15,2480.86×
Louisiana15,0470.83×
Alabama14,9230.76×
Oklahoma14,2220.91×
Utah13,6601.08×
Kansas10,5230.95×
Nevada10,4720.77×
Iowa10,3050.89×
Arkansas10,1170.87×
Mississippi8,1850.7×
Rhode Island8,0771.8×
Idaho7,5061.06×
New Hampshire6,8861.24×
Maine6,5671.3×
Hawaii5,9320.98×
Nebraska5,8470.83×
West Virginia5,5820.85×
New Mexico5,4230.77×
Washington, District of Columbia5,0381.19×
Montana4,3451.11×
Vermont3,4741.4×
Delaware3,2560.84×
Alaska3,0951.02×
South Dakota2,6350.81×
North Dakota2,5650.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ornithology audience
BrandAffinityCategory
Historic site6.28×Arts & Culture
Voter registration6.82×Politics & Society
Product design2.5×Business & Career
Hibachi10×Food & Beverages
Vocal harmony5.38×Music & Radio
Collectable1.89×Kids & Family
Electrolyte5.52×Health
Elsword18.04×Games
Pillow2.29×Home & Garden
Embroidery Library16.21×Home & Garden
Israel2.08×Travel & Leisure
Janitor6.28×Home & Garden
Natural rubber1.96×Cars & Mobility
Jaws5.06×Movies & TV
Google Home5.7×Technology & Electronics
Nebraska Cornhuskers football3.01×Sports
Steampunk3.93×Fashion & Accessoires
Nasal cavity6.33×Health
Governor of Michigan5.6×Politics & Society
Jesse Plemons2.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ornithology audience
TraitClusterScore
Community OrientationOPEN3.16
Pet OwnershipJOY3.02
LGBTQ+ IdentityOPEN2.82
SustainabilityBALANCE2.65
Urban LifestyleOPEN2.14
TravellingTHRILL1.92

Worldwide distribution

Worldwide audience distribution share by country for Ornithology
CountryShare
United States24.2%
United Kingdom12.2%
Japan8.0%

See Ornithology audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Ornithology have in United States?

Ornithology has an estimated audience of 1,411,405 people in United States, concentrated in New York and California.

What is the gender split and age of Ornithology fans?

57.9% of Ornithology fans are female, 42.1% are male, with an average age of 45.7 years.

Which brands do Ornithology fans like most?

Ornithology fans show strongest brand affinity for Historic site (6.28×), Voter registration (6.82×), and Product design (2.5×) over the country average.

Where do Ornithology fans live in United States?

Ornithology fans in United States are most concentrated in New York (reach 196,474), California (reach 148,692), and Texas (reach 94,523). These three regions account for the largest share of the active audience.

What other brands do Ornithology fans also like?

Beyond Ornithology itself, the audience over-indexes on Voter registration (6.82×), Product design (2.5×), Hibachi (10×), and Vocal harmony (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ornithology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.