Ornithology Audience in Germany
Ornithology has an estimated audience of 279,687 people in Germany. 56.0% are female, 44.0% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sex and the City, Livemusic, Hummingbird, James Franco, Owl.
The average Ornithology fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sex and the City, Livemusic, Hummingbird, with strongest over-indexing on Sex and the City (7.86× the country average). Demographically, the Ornithology audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Ornithology fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 44.2 |
| Estimated audience size | 279,687 |
Audience persona
The typical Ornithology fan in Germany is more female, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Sex and the City.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,648 | 1.02× |
| Bayern | 43,755 | 0.97× |
| Baden-Württemberg | 36,523 | 0.96× |
| Niedersachsen | 29,992 | 1.1× |
| Hessen | 22,243 | 1.04× |
| Berlin | 14,026 | 1.12× |
| Sachsen | 13,890 | 1.01× |
| Rheinland-Pfalz | 13,370 | 0.95× |
| Schleswig-Holstein | 11,698 | 1.16× |
| Brandenburg | 8,095 | 0.93× |
| Thüringen | 7,257 | 1.02× |
| Hamburg | 6,983 | 1.1× |
| Sachsen-Anhalt | 6,626 | 0.91× |
| Mecklenburg-Vorpommern | 5,934 | 1.11× |
| Saarland | 2,475 | 0.72× |
| Bremen | 2,016 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 7.86× | Movies & TV |
| Livemusic | 6.9× | Music & Radio |
| Hummingbird | 49.26× | Pets & Animals |
| James Franco | 19.13× | Movies & TV |
| Owl | 18.4× | Pets & Animals |
| The Championships, Wimbledon | 10.62× | Sports |
| Mila Kunis | 12.16× | Movies & TV |
| Rafael Nadal | 19.13× | Sports |
| Mountain biking | 5.27× | Sports |
| Malcolm in the Middle | 12.5× | Movies & TV |
| Batman | 3.31× | Movies & TV |
| Library | 6.67× | Literature |
| Modern architecture | 4.28× | Arts & Culture |
| White Chicks | 17.24× | Movies & TV |
| Travel Blogger | 7.65× | Travel & Leisure |
| Tagesschau | 2.14× | Movies & TV |
| Pets | 1.99× | Pets & Animals |
| Non-fiction books | 5.37× | Literature |
| VIER PFOTEN | 5.39× | Pets & Animals |
| Casino | 5.74× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.68 |
| Travelling | THRILL | 2.01 |
| Community Orientation | OPEN | 1.83 |
| Sustainability | BALANCE | 1.75 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Early Adopter Mentality | POWER | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 12.2% |
| Japan | 8.0% |
See Ornithology audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ornithology have in Germany?
Ornithology has an estimated audience of 279,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ornithology fans?
56.0% of Ornithology fans are female, 44.0% are male, with an average age of 44.2 years.
Which brands do Ornithology fans like most?
Ornithology fans show strongest brand affinity for Sex and the City (7.86×), Livemusic (6.9×), and Hummingbird (49.26×) over the country average.
Where do Ornithology fans live in Germany?
Ornithology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,648), Bayern (reach 43,755), and Baden-Württemberg (reach 36,523). These three regions account for the largest share of the active audience.
What other brands do Ornithology fans also like?
Beyond Ornithology itself, the audience over-indexes on Livemusic (6.9×), Hummingbird (49.26×), James Franco (19.13×), and Owl (18.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ornithology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.