A data profile of the people who buy, follow and care about Ornithology in Germany — modelled from more than twelve digital signal sources. Ornithology has an estimated audience of 279,687 people in Germany.
The average Ornithology fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Alexander Zverev, strava, Malcolm in the Middle, with strongest over-indexing on Alexander Zverev (8.06× the country average).
Demographically, the Ornithology audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ornithology fan in Germany is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Alexander Zverev.
The key figures that characterise the Ornithology profile in Germany.
56.0% are female, 44.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 44.2 |
| Estimated audience size | 279,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Ornithology audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 12.2% |
| Japan | 8.0% |
Where the Ornithology audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~10K | 1.19× | |
| 02 | Schleswig-Holstein | ~10K | 1.11× | |
| 03 | Niedersachsen | ~30K | 1.07× | |
| 04 | Hamburg | ~7K | 1.07× | |
| 05 | Mecklenburg-Vorpommern | ~6K | 1.07× | |
| 06 | Sachsen | ~10K | 1.06× | |
| 07 | Bremen | ~2K | 1.04× | |
| 08 | Hessen | ~20K | 1.00× | |
| 09 | Nordrhein-Westfalen | ~60K | 0.98× | |
| 10 | Baden-Württemberg | ~40K | 0.98× | |
| 11 | Thüringen | ~7K | 0.98× | |
| 12 | Bayern | ~40K | 0.96× | |
| 13 | Rheinland-Pfalz | ~10K | 0.96× | |
| 14 | Brandenburg | ~8K | 0.94× | |
| 15 | Sachsen-Anhalt | ~7K | 0.93× | |
| 16 | Saarland | ~3K | 0.91× |
The strongest cross-interests of the Ornithology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hummingbird | Pets & Animals | 39.47× | ||
| 02 | strava | Sports | 19.13× | ||
| 03 | James Franco | Movies & TV | 19.13× | ||
| 04 | Rafael Nadal | Sports | 19.13× | ||
| 05 | Endangered species | Pets & Animals | 19.13× | ||
| 06 | Victoria Justice | Movies & TV | 15.70× | ||
| 07 | White Chicks | Movies & TV | 15.61× | ||
| 08 | Malcolm in the Middle | Movies & TV | 14.69× | ||
| 09 | Owl | Pets & Animals | 12.77× | ||
| 10 | Mila Kunis | Movies & TV | 12.42× | ||
| 11 | Birdwatching | Pets & Animals | 12.14× | ||
| 12 | The Championships, Wimbledon | Sports | 9.84× | ||
| 13 | Cats (musical) | Music & Radio | 9.19× | ||
| 14 | Alexander Zverev | Sports | 8.06× | ||
| 15 | Boris Becker | Sports | 7.06× | ||
| 16 | Sex and the City | Movies & TV | 5.23× | ||
| 17 | VIER PFOTEN | Pets & Animals | 5.10× | ||
| 18 | Tour de France | Sports | 4.67× | ||
| 19 | Hugendubel | Shopping | 3.13× | ||
| 20 | Tagesschau | Movies & TV | 3.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.25× | |
| Extroversion | THRILL | 2.19× | |
| Travelling | THRILL | 2.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.90× |
Ornithology has an estimated audience of 279,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
56.0% of Ornithology fans are female, 44.0% are male, with an average age of 44.2 years.
Ornithology fans show strongest brand affinity for Alexander Zverev (8.06×), strava (19.13×), and Malcolm in the Middle (14.69×) over the country average.
Ornithology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Ornithology itself, the audience over-indexes on strava (19.13×), Malcolm in the Middle (14.69×), James Franco (19.13×), and Birdwatching (12.14×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ornithology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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