Ornithology Audience in Germany

Ornithology has an estimated audience of 279,687 people in Germany. 56.0% are female, 44.0% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sex and the City, Livemusic, Hummingbird, James Franco, Owl.

The average Ornithology fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sex and the City, Livemusic, Hummingbird, with strongest over-indexing on Sex and the City (7.86× the country average). Demographically, the Ornithology audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Ornithology fans

Demographic split for Ornithology audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age44.2
Estimated audience size279,687

Audience persona

The typical Ornithology fan in Germany is more female, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Sex and the City.

Top regions in Germany

Top regions ranked by reach for Ornithology in Germany
RegionReachAffinity
Nordrhein-Westfalen62,6481.02×
Bayern43,7550.97×
Baden-Württemberg36,5230.96×
Niedersachsen29,9921.1×
Hessen22,2431.04×
Berlin14,0261.12×
Sachsen13,8901.01×
Rheinland-Pfalz13,3700.95×
Schleswig-Holstein11,6981.16×
Brandenburg8,0950.93×
Thüringen7,2571.02×
Hamburg6,9831.1×
Sachsen-Anhalt6,6260.91×
Mecklenburg-Vorpommern5,9341.11×
Saarland2,4750.72×
Bremen2,0160.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ornithology audience
BrandAffinityCategory
Sex and the City7.86×Movies & TV
Livemusic6.9×Music & Radio
Hummingbird49.26×Pets & Animals
James Franco19.13×Movies & TV
Owl18.4×Pets & Animals
The Championships, Wimbledon10.62×Sports
Mila Kunis12.16×Movies & TV
Rafael Nadal19.13×Sports
Mountain biking5.27×Sports
Malcolm in the Middle12.5×Movies & TV
Batman3.31×Movies & TV
Library6.67×Literature
Modern architecture4.28×Arts & Culture
White Chicks17.24×Movies & TV
Travel Blogger7.65×Travel & Leisure
Tagesschau2.14×Movies & TV
Pets1.99×Pets & Animals
Non-fiction books5.37×Literature
VIER PFOTEN5.39×Pets & Animals
Casino5.74×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ornithology audience
TraitClusterScore
Pet OwnershipJOY2.68
TravellingTHRILL2.01
Community OrientationOPEN1.83
SustainabilityBALANCE1.75
LGBTQ+ IdentityOPEN1.68
Early Adopter MentalityPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Ornithology
CountryShare
United States24.2%
United Kingdom12.2%
Japan8.0%

See Ornithology audiences in other countries

More Pets & Animals audiences in Germany

Frequently asked questions

How many fans does Ornithology have in Germany?

Ornithology has an estimated audience of 279,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Ornithology fans?

56.0% of Ornithology fans are female, 44.0% are male, with an average age of 44.2 years.

Which brands do Ornithology fans like most?

Ornithology fans show strongest brand affinity for Sex and the City (7.86×), Livemusic (6.9×), and Hummingbird (49.26×) over the country average.

Where do Ornithology fans live in Germany?

Ornithology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,648), Bayern (reach 43,755), and Baden-Württemberg (reach 36,523). These three regions account for the largest share of the active audience.

What other brands do Ornithology fans also like?

Beyond Ornithology itself, the audience over-indexes on Livemusic (6.9×), Hummingbird (49.26×), James Franco (19.13×), and Owl (18.4×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ornithology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.