Ornithology Audience in Germany
Ornithology has an estimated audience of 279,687 people in Germany. 56.0% are female, 44.0% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: myDealZ, Goes, Progressive rock, Home construction, Dog breed.
The average Ornithology fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include myDealZ, Goes, Progressive rock, with strongest over-indexing on myDealZ (19.13× the country average). Demographically, the Ornithology audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Ornithology fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 44.2 |
| Estimated audience size | 279,687 |
Audience persona
The typical Ornithology fan in Germany is more female, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for myDealZ.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,648 | 1.02× |
| Bayern | 43,755 | 0.97× |
| Baden-Württemberg | 36,523 | 0.96× |
| Niedersachsen | 29,992 | 1.1× |
| Hessen | 22,243 | 1.04× |
| Berlin | 14,026 | 1.12× |
| Sachsen | 13,890 | 1.01× |
| Rheinland-Pfalz | 13,370 | 0.95× |
| Schleswig-Holstein | 11,698 | 1.16× |
| Brandenburg | 8,095 | 0.93× |
| Thüringen | 7,257 | 1.02× |
| Hamburg | 6,983 | 1.1× |
| Sachsen-Anhalt | 6,626 | 0.91× |
| Mecklenburg-Vorpommern | 5,934 | 1.11× |
| Saarland | 2,475 | 0.72× |
| Bremen | 2,016 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| myDealZ | 19.13× | Shopping |
| Goes | 2.5× | Travel & Leisure |
| Progressive rock | 3.47× | Music & Radio |
| Home construction | 1.65× | Home & Garden |
| Dog breed | 1.57× | Pets & Animals |
| Nurse education | 3.38× | Kids & Family |
| Collectable | 2.12× | Kids & Family |
| Natural rubber | 2.54× | Cars & Mobility |
| Urban horticulture | 1.91× | Home & Garden |
| Google Home | 5.9× | Technology & Electronics |
| Product design | 1.65× | Business & Career |
| Roaming | 3.56× | Technology & Electronics |
| Peschici | 9.31× | Travel & Leisure |
| Corona (band) | 1.99× | Music & Radio |
| Kodi (software) | 2.34× | Technology & Electronics |
| Faun (band) | 3.43× | Music & Radio |
| Cynthia Erivo | 2.87× | Movies & TV |
| Lycopene | 4.94× | Health |
| Ho, Ghana | 2.84× | Travel & Leisure |
| Stucco | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.68 |
| Travelling | THRILL | 2.01 |
| Community Orientation | OPEN | 1.83 |
| Sustainability | BALANCE | 1.75 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Early Adopter Mentality | POWER | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 12.2% |
| Japan | 8.0% |
See Ornithology audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ornithology have in Germany?
Ornithology has an estimated audience of 279,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ornithology fans?
56.0% of Ornithology fans are female, 44.0% are male, with an average age of 44.2 years.
Which brands do Ornithology fans like most?
Ornithology fans show strongest brand affinity for myDealZ (19.13×), Goes (2.5×), and Progressive rock (3.47×) over the country average.
Where do Ornithology fans live in Germany?
Ornithology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,648), Bayern (reach 43,755), and Baden-Württemberg (reach 36,523). These three regions account for the largest share of the active audience.
What other brands do Ornithology fans also like?
Beyond Ornithology itself, the audience over-indexes on Goes (2.5×), Progressive rock (3.47×), Home construction (1.65×), and Dog breed (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ornithology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.