A data profile of the people who buy, follow and care about Community-supported agriculture in United States — modelled from more than twelve digital signal sources. Community-supported agriculture has an estimated audience of 823,807 people in United States.
The average Community-supported agriculture fan in United States is 46.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Urban agriculture, Sarah Paulson, Renewable energy, with strongest over-indexing on Urban agriculture (29.51× the country average).
Demographically, the Community-supported agriculture audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Community-supported agriculture fan in United States is more female, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for Urban agriculture.
The key figures that characterise the Community-supported agriculture profile in United States.
62.5% are female, 37.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 46.1 |
| Estimated audience size | 823,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
Where the Community-supported agriculture audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Montana | ~4K | 1.76× | |
| 02 | Vermont | ~2K | 1.31× | |
| 03 | Maine | ~4K | 1.25× | |
| 04 | Wisconsin | ~20K | 1.22× | |
| 05 | Kentucky | ~10K | 1.17× | |
| 06 | Oregon | ~10K | 1.15× | |
| 07 | Washington, District of Columbia | ~3K | 1.13× | |
| 08 | Maryland | ~20K | 1.12× | |
| 09 | Washington | ~20K | 1.10× | |
| 10 | Minnesota | ~10K | 1.09× | |
| 11 | New Hampshire | ~3K | 1.06× | |
| 12 | New York | ~50K | 1.05× | |
| 13 | Illinois | ~30K | 1.04× | |
| 14 | Virginia | ~20K | 1.04× | |
| 15 | Michigan | ~20K | 1.01× | |
| 16 | Connecticut | ~8K | 1.01× | |
| 17 | Massachusetts | ~20K | 0.99× | |
| 18 | Arkansas | ~7K | 0.99× | |
| 19 | Alaska | ~2K | 0.99× | |
| 20 | Idaho | ~4K | 0.98× | |
| 21 | New Jersey | ~20K | 0.97× | |
| 22 | West Virginia | ~4K | 0.97× | |
| 23 | Hawaii | ~3K | 0.97× | |
| 24 | Delaware | ~2K | 0.97× | |
| 25 | California | ~90K | 0.96× | |
| 26 | Rhode Island | ~3K | 0.96× | |
| 27 | South Dakota | ~2K | 0.96× | |
| 28 | North Dakota | ~2K | 0.96× | |
| 29 | Georgia | ~20K | 0.95× | |
| 30 | Kansas | ~6K | 0.95× | |
| 31 | Nebraska | ~4K | 0.95× | |
| 32 | Pennsylvania | ~30K | 0.94× | |
| 33 | Iowa | ~6K | 0.94× | |
| 34 | Tennessee | ~20K | 0.93× | |
| 35 | Utah | ~7K | 0.93× | |
| 36 | New Mexico | ~4K | 0.92× | |
| 37 | Louisiana | ~10K | 0.91× | |
| 38 | Oklahoma | ~8K | 0.91× | |
| 39 | Missouri | ~10K | 0.90× | |
| 40 | Texas | ~60K | 0.89× | |
| 41 | Ohio | ~20K | 0.89× | |
| 42 | North Carolina | ~20K | 0.89× | |
| 43 | Arizona | ~10K | 0.89× | |
| 44 | Indiana | ~10K | 0.89× | |
| 45 | Alabama | ~10K | 0.89× | |
| 46 | Nevada | ~7K | 0.88× | |
| 47 | Mississippi | ~6K | 0.88× | |
| 48 | South Carolina | ~10K | 0.85× | |
| 49 | Colorado | ~10K | 0.84× | |
| 50 | Florida | ~40K | 0.77× |
The strongest cross-interests of the Community-supported agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban agriculture | Business & Career | 29.51× | ||
| 02 | Sarah Paulson | Movies & TV | 20.86× | ||
| 03 | Grace VanderWaal | Music & Radio | 20.00× | ||
| 04 | Elderly care | Health | 9.16× | ||
| 05 | Garden centre | Home & Garden | 8.87× | ||
| 06 | Rural King | Home & Garden | 6.95× | ||
| 07 | Renewable energy | Business & Career | 6.51× | ||
| 08 | Sustainable energy | Home & Garden | 6.13× | ||
| 09 | Fertilizer | Home & Garden | 6.11× | ||
| 10 | Weather forecasting | Home & Garden | 5.33× | ||
| 11 | QVC | Movies & TV | 4.04× | ||
| 12 | FedEx | Business & Career | 3.78× | ||
| 13 | Tractor Supply Company | Shopping | 3.46× | ||
| 14 | Solar energy | Home & Garden | 2.97× | ||
| 15 | Trader Joe's | Shopping | 2.89× | ||
| 16 | Discount stores | Shopping | 2.60× | ||
| 17 | Organic food | Food & Beverages | 2.55× | ||
| 18 | Internet & Social Media | 2.52× | |||
| 19 | Airbnb | Travel & Leisure | 2.47× | ||
| 20 | Mortgage loans | Business & Career | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.59× | |
| Sustainability | BALANCE | 2.36× | |
| Urban Lifestyle | OPEN | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.91× | |
| Extroversion | THRILL | 0.91× |
Community-supported agriculture has an estimated audience of 823,807 people in United States, concentrated in California and Texas.
62.5% of Community-supported agriculture fans are female, 37.5% are male, with an average age of 46.1 years.
Community-supported agriculture fans show strongest brand affinity for Urban agriculture (29.51×), Sarah Paulson (20.86×), and Renewable energy (6.51×) over the country average.
Community-supported agriculture fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Community-supported agriculture itself, the audience over-indexes on Sarah Paulson (20.86×), Renewable energy (6.51×), Sustainable energy (6.13×), and Garden centre (8.87×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Community-supported agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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