Rascasse Audience Intelligence

Mortgage law Audience in United States

A data profile of the people who buy, follow and care about Mortgage law in United States — modelled from more than twelve digital signal sources. Mortgage law has an estimated audience of 1,297,593 people in United States.

#7800among Topic in United States#1008in Home & Garden

The average Mortgage law fan in United States is 32.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Property finder, Google News, Condominium, with strongest over-indexing on Property finder (24.42× the country average).

Demographically, the Mortgage law audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mortgage law fan in United States is balanced, around 32.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Property finder.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mortgage law profile in United States.

Audience size
1.3M
in United States
Gender
45.9%♀
54.1% male
Age
32.3
average years
Country rank
#19737
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mortgage law fans

45.9% are female, 54.1% are male, average age 32.3.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Mortgage law audience in United States
MetricValue
Female45.9%
Male54.1%
Average age32.3
Estimated audience size1,297,593
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Mortgage law audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3916%
40-4913%
50+10%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Mortgage law audience comes from United States.

Worldwide audience distribution share by country for Mortgage law
CountryShare
Japan30.9%
Uzbekistan6.2%
Spain3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mortgage law audience in United States is strongest.

Fig. 05

Top regions by affinity

Mortgage law fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~8K1.25×
02Arkansas~10K1.24×
03Maine~6K1.23×
04Washington, District of Columbia~5K1.23×
05Kansas~10K1.14×
06Nebraska~7K1.13×
07Mississippi~10K1.11×
08Iowa~10K1.10×
09Vermont~3K1.10×
10North Dakota~3K1.09×
11Louisiana~20K1.05×
12Oklahoma~10K1.03×
13Nevada~10K1.03×
14Utah~10K1.03×
15Idaho~7K1.02×
16Wyoming~2K1.02×
17Alabama~20K1.01×
18Kentucky~20K1.01×
19New Mexico~7K1.01×
20South Dakota~3K1.01×
21Connecticut~10K1.00×
22New Hampshire~5K1.00×
23Rhode Island~4K1.00×
24Montana~4K1.00×
25Delaware~4K1.00×
26Oregon~10K0.99×
27Hawaii~6K0.99×
28Missouri~20K0.98×
29South Carolina~20K0.98×
30Wisconsin~20K0.96×
31Indiana~20K0.95×
32Minnesota~20K0.95×
33Arizona~20K0.94×
34Tennessee~20K0.94×
35Maryland~20K0.94×
36Colorado~20K0.94×
37Washington~20K0.93×
38Massachusetts~20K0.93×
39Michigan~30K0.92×
40New Jersey~30K0.91×
41Virginia~30K0.91×
42Ohio~40K0.90×
43Georgia~40K0.90×
44North Carolina~40K0.90×
45Pennsylvania~40K0.89×
46Illinois~40K0.88×
47Florida~70K0.84×
48New York~60K0.82×
49Texas~90K0.80×
50California~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Mortgage law, United States
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mortgage law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mortgage law audience
#·InterestCategoryAffinity×
01Caixa Econômica FederalBusiness & Career75.17×
02Serviced apartmentTravel & Leisure52.61×
03CondominiumHome & Garden46.63×
04Penthouse apartmentHome & Garden37.41×
05Mortgage brokerBusiness & Career26.22×
06Property finderHome & Garden24.42×
07Cath KidstonFashion & Accessoires20.00×
08Toronto Maple LeafsSports18.80×
09Residential areaHome & Garden17.92×
10Google NewsNews17.31×
11Web serverTechnology & Electronics10.65×
12Single-family detached homeHome & Garden9.06×
13Mortgage loansBusiness & Career8.40×
14Online bankingBusiness & Career7.70×
15CabinetryHome & Garden6.03×
16Modern architectureArts & Culture5.98×
17Renewable energyBusiness & Career5.42×
18FedExBusiness & Career5.23×
19Solar energyHome & Garden4.94×
20ApartmentBusiness & Career3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mortgage law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mortgage law audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.47×
Quality AwarenessPREMIUM2.41×
PatriotismCONSERVATISM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mortgage law audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Early Adopter MentalityPOWER0.78×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mortgage law have in United States?

Mortgage law has an estimated audience of 1,297,593 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mortgage law fans?

45.9% of Mortgage law fans are female, 54.1% are male, with an average age of 32.3 years.

03

Which brands do Mortgage law fans like most?

Mortgage law fans show strongest brand affinity for Property finder (24.42×), Google News (17.31×), and Condominium (46.63×) over the country average.

04

Where do Mortgage law fans live in United States?

Mortgage law fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mortgage law fans also like?

Beyond Mortgage law itself, the audience over-indexes on Google News (17.31×), Condominium (46.63×), Residential area (17.92×), and Mortgage loans (8.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mortgage law audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortgage law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →