Mortgage law Audience in United States
Mortgage law has an estimated audience of 1,297,593 people in United States. 45.9% are female, 54.1% are male, average age 32.3. Top regions: Texas, New York, California. Top brand affinities: Metro Iztapalapa, Nebraska, Sinaloa, Product design, Janitor.
The average Mortgage law fan in United States is 32.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Metro Iztapalapa, Nebraska, Sinaloa, with strongest over-indexing on Metro Iztapalapa (143.17× the country average). Demographically, the Mortgage law audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Mortgage law fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 32.3 |
| Estimated audience size | 1,297,593 |
Audience persona
The typical Mortgage law fan in United States is balanced, around 32.3 years old, with strong Travelling tendencies and a notable affinity for Metro Iztapalapa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 28,344 | 0.25× |
| New York | 27,572 | 0.38× |
| California | 27,457 | 0.19× |
| Mississippi | 22,224 | 2.08× |
| Florida | 21,720 | 0.25× |
| Louisiana | 19,760 | 1.18× |
| Arkansas | 19,743 | 1.85× |
| Oklahoma | 19,308 | 1.34× |
| Kentucky | 19,002 | 1.17× |
| Alabama | 18,393 | 1.01× |
| West Virginia | 18,347 | 3.04× |
| Tennessee | 17,523 | 0.67× |
| South Carolina | 17,397 | 0.89× |
| Indiana | 16,951 | 0.72× |
| Kansas | 16,946 | 1.66× |
| Georgia | 16,937 | 0.42× |
| Missouri | 16,416 | 0.78× |
| Iowa | 16,088 | 1.5× |
| North Carolina | 15,762 | 0.4× |
| Ohio | 15,698 | 0.39× |
| Michigan | 15,627 | 0.46× |
| Wisconsin | 15,544 | 0.8× |
| Arizona | 14,969 | 0.56× |
| Pennsylvania | 14,903 | 0.34× |
| Nebraska | 14,803 | 2.27× |
| Connecticut | 14,780 | 1.14× |
| Nevada | 14,678 | 1.17× |
| Maine | 14,588 | 3.14× |
| Oregon | 14,490 | 0.97× |
| Utah | 14,404 | 1.24× |
| Virginia | 14,311 | 0.45× |
| Maryland | 14,239 | 0.64× |
| New Jersey | 14,205 | 0.43× |
| Illinois | 13,978 | 0.32× |
| Minnesota | 13,888 | 0.75× |
| Massachusetts | 13,745 | 0.54× |
| Washington | 13,418 | 0.52× |
| Colorado | 13,380 | 0.65× |
| Washington, District of Columbia | 9,439 | 2.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metro Iztapalapa | 143.17× | Travel & Leisure |
| Nebraska | 6.61× | Travel & Leisure |
| Sinaloa | 7.27× | Travel & Leisure |
| Product design | 3.71× | Business & Career |
| Janitor | 11.92× | Home & Garden |
| John Key | 42.68× | Politics & Society |
| Isometric exercise | 15.23× | Sports |
| Minnesota | 2.93× | Travel & Leisure |
| Pro-Ject | 5.98× | Music & Radio |
| Alaska | 2.43× | Travel & Leisure |
| GEMS Education | 42.86× | Business & Career |
| Home equity | 2.05× | Home & Garden |
| Bank account | 2.49× | Business & Career |
| Justice | 2.86× | Politics & Society |
| Tierra Cali | 7.31× | Travel & Leisure |
| Kendra Scott | 2.79× | Fashion & Accessoires |
| Nasal cavity | 7.83× | Health |
| Google Analytics | 4.34× | Internet & Social Media |
| Google Wallet | 6.23× | Technology & Electronics |
| UK garage | 4.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.07 |
| Luxury Orientation | PREMIUM | 2.03 |
| Quality Awareness | PREMIUM | 1.79 |
| Urban Lifestyle | OPEN | 1.63 |
| Sports Activity | POWER | 1.61 |
| Family Orientation | CONSERVATISM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.9% |
| Uzbekistan | 6.2% |
| Spain | 3.3% |
See Mortgage law audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mortgage law have in United States?
Mortgage law has an estimated audience of 1,297,593 people in United States, concentrated in Texas and New York.
What is the gender split and age of Mortgage law fans?
45.9% of Mortgage law fans are female, 54.1% are male, with an average age of 32.3 years.
Which brands do Mortgage law fans like most?
Mortgage law fans show strongest brand affinity for Metro Iztapalapa (143.17×), Nebraska (6.61×), and Sinaloa (7.27×) over the country average.
Where do Mortgage law fans live in United States?
Mortgage law fans in United States are most concentrated in Texas (reach 28,344), New York (reach 27,572), and California (reach 27,457). These three regions account for the largest share of the active audience.
What other brands do Mortgage law fans also like?
Beyond Mortgage law itself, the audience over-indexes on Nebraska (6.61×), Sinaloa (7.27×), Product design (3.71×), and Janitor (11.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mortgage law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.