Partnership Audience in United States

Partnership logo

Partnership has an estimated audience of 20,031,407 people in United States. 52.5% are female, 47.5% are male, average age 41.5. Top regions: California, Florida, Texas. Top brand affinities: MK, Nantes, Hebe, Bully (2011 film), Alaskan Husky.

The average Partnership fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include MK, Nantes, Hebe, with strongest over-indexing on MK (1.63× the country average). Demographically, the Partnership audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Partnership fans

Demographic split for Partnership audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.5
Estimated audience size20,031,407

Audience persona

The typical Partnership fan in United States is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Partnership in United States
RegionReachAffinity
California3,640,7911.65×
Florida2,094,5831.54×
Texas2,071,7171.2×
New York1,495,6241.34×
Georgia898,3021.46×
North Carolina785,3161.3×
Massachusetts732,7121.86×
Illinois674,0011.01×
New Jersey662,0791.3×
Pennsylvania588,8510.87×
Virginia584,6121.2×
Ohio513,0090.83×
Tennessee448,2671.12×
Michigan435,3470.83×
Washington386,3790.96×
Arizona366,8970.9×
Maryland358,5411.04×
Indiana354,1720.97×
Wisconsin331,0171.1×
Colorado311,8250.99×
Louisiana306,4711.19×
Missouri287,5960.89×
South Carolina282,4140.94×
Alabama268,0320.96×
Minnesota245,5290.86×
Connecticut222,1151.11×
Oregon214,6550.93×
Kentucky201,8250.8×
Oklahoma182,0590.82×
Mississippi181,2741.1×
Nevada178,5050.92×
Arkansas158,1320.96×
Utah142,9560.8×
Kansas140,4960.89×
Iowa126,9150.77×
Montana104,7461.88×
New Mexico78,8920.79×
Washington, District of Columbia78,8851.31×
Maine74,8361.04×
Idaho70,3450.7×
Nebraska69,9880.7×
Rhode Island68,4291.07×
Hawaii67,1990.78×
West Virginia66,1020.71×
New Hampshire61,7540.78×
Delaware42,0210.76×
South Dakota27,0080.58×
Vermont26,7290.76×
North Dakota25,8860.63×
Alaska24,5220.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Partnership audience
BrandAffinityCategory
MK1.63×Music & Radio
Nantes2.98×Travel & Leisure
Hebe1.66×Home & Garden
Bully (2011 film)1.56×Movies & TV
Alaskan Husky2.97×Pets & Animals
Diane Sawyer1.6×Movies & TV
Mariel Hemingway1.81×Fashion & Accessoires
Israeli cuisine1.57×Food & Beverages
Academy Award for Best Documentary Feature1.92×Movies & TV
Tech News1.53×Technology & Electronics
Cadillac Ranch1.9×Cars & Mobility
Certified diabetes educator1.99×Business & Career
Software widget2.06×Technology & Electronics
Earth Fare1.63×Shopping
Escape Games2.41×Games
Voltron: Legendary Defender2.08×Movies & TV
education.com1.8×Kids & Family
Chachapoyas, Peru1.65×Travel & Leisure
Cadillac Ranch1.5×Cars & Mobility
The Godfather Part II1.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Partnership audience
TraitClusterScore
Career OrientationPOWER1.54
Quality AwarenessPREMIUM1.25
DIY MentalityTHRILL1.21
Need for SecurityCONSERVATISM1.21
Convenience OrientationPREMIUM1.18
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Partnership
CountryShare
United States43.8%
United Kingdom10.1%
Italy3.9%

See Partnership audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Partnership have in United States?

Partnership has an estimated audience of 20,031,407 people in United States, concentrated in California and Florida.

What is the gender split and age of Partnership fans?

52.5% of Partnership fans are female, 47.5% are male, with an average age of 41.5 years.

Which brands do Partnership fans like most?

Partnership fans show strongest brand affinity for MK (1.63×), Nantes (2.98×), and Hebe (1.66×) over the country average.

Where do Partnership fans live in United States?

Partnership fans in United States are most concentrated in California (reach 3,640,791), Florida (reach 2,094,583), and Texas (reach 2,071,717). These three regions account for the largest share of the active audience.

What other brands do Partnership fans also like?

Beyond Partnership itself, the audience over-indexes on Nantes (2.98×), Hebe (1.66×), Bully (2011 film) (1.56×), and Alaskan Husky (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Partnership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.