Rascasse Audience Intelligence

Partnership Audience in United States

A data profile of the people who buy, follow and care about Partnership in United States — modelled from more than twelve digital signal sources. Partnership has an estimated audience of 20,031,407 people in United States.

#1133among Topic in United States#59in Kids & Family

The average Partnership fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Private equity, The UPS Store, with strongest over-indexing on Real property (3.02× the country average).

Demographically, the Partnership audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Partnership fan in United States is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Partnership profile in United States.

Audience size
20M
in United States
Gender
52.5%♀
47.5% male
Age
41.5
average years
Country rank
#1650
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Partnership fans

52.5% are female, 47.5% are male, average age 41.5.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Partnership audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.5
Estimated audience size20,031,407
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Partnership audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Partnership audience comes from United States.

Worldwide audience distribution share by country for Partnership
CountryShare
United States43.8%
United Kingdom10.1%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Partnership audience in United States is strongest.

Fig. 05

Top regions by affinity

Partnership fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K1.84×
02Massachusetts~700K1.66×
03California~3.5M1.57×
04Florida~2M1.44×
05Georgia~900K1.40×
06North Carolina~800K1.35×
07New Jersey~600K1.22×
08Texas~2M1.21×
09New York~1.5M1.21×
10Washington, District of Columbia~70K1.17×
11Virginia~600K1.15×
12Louisiana~300K1.15×
13Wisconsin~300K1.12×
14Mississippi~200K1.12×
15Tennessee~400K1.06×
16Connecticut~200K1.06×
17Maine~70K1.04×
18Arkansas~200K1.03×
19Indiana~400K1.02×
20Alabama~300K1.02×
21Rhode Island~70K1.02×
22Maryland~300K1.00×
23Washington~400K0.99×
24Colorado~300K0.96×
25Illinois~600K0.94×
26South Carolina~300K0.94×
27Kansas~100K0.93×
28Nevada~200K0.91×
29Arizona~400K0.90×
30Missouri~300K0.90×
31Oregon~200K0.90×
32Pennsylvania~600K0.88×
33Ohio~500K0.88×
34Minnesota~200K0.87×
35Oklahoma~200K0.86×
36New Hampshire~70K0.86×
37Kentucky~200K0.85×
38New Mexico~90K0.85×
39Delaware~50K0.84×
40Michigan~400K0.83×
41Iowa~100K0.83×
42Hawaii~70K0.83×
43Utah~100K0.82×
44Vermont~30K0.82×
45North Dakota~30K0.80×
46Nebraska~80K0.78×
47West Virginia~70K0.78×
48Alaska~30K0.77×
49Idaho~80K0.76×
50South Dakota~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Partnership, United States
0.76×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Partnership audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Partnership audience
#·InterestCategoryAffinity×
01Private equityBusiness & Career4.44×
02Real propertyHome & Garden3.02×
03ShellfishFood & Beverages2.89×
04Master of Business AdministrationBusiness & Career1.95×
05Microwave ovenHome & Garden1.88×
06NASDAQBusiness & Career1.80×
07Rail transportTravel & Leisure1.77×
08Discount TireShopping1.74×
09United Parcel ServiceBusiness & Career1.69×
10Hardware storeHome & Garden1.69×
11Made in USABusiness & Career1.69×
12DentistryBusiness & Career1.68×
13The UPS StoreShopping1.65×
14InnovationBusiness & Career1.64×
15GeneticsKids & Family1.63×
16AuctionShopping1.60×
17Ace HardwareHome & Garden1.59×
18Solar energyHome & Garden1.55×
19Air conditioningTechnology & Electronics1.54×
20Subscription business modelShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Partnership audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Partnership audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.01×
PatriotismCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Partnership audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
MindfulnessBALANCE0.72×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Partnership have in United States?

Partnership has an estimated audience of 20,031,407 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Partnership fans?

52.5% of Partnership fans are female, 47.5% are male, with an average age of 41.5 years.

03

Which brands do Partnership fans like most?

Partnership fans show strongest brand affinity for Real property (3.02×), Private equity (4.44×), and The UPS Store (1.65×) over the country average.

04

Where do Partnership fans live in United States?

Partnership fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Partnership fans also like?

Beyond Partnership itself, the audience over-indexes on Private equity (4.44×), The UPS Store (1.65×), Genetics (1.63×), and United Parcel Service (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Partnership audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Partnership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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