Partnership Audience in United States

Partnership has an estimated audience of 20,031,407 people in United States. 52.5% are female, 47.5% are male, average age 41.5. Top regions: California, Florida, Texas. Top brand affinities: Real property, Dollar General, Wells Fargo, Dentistry, The UPS Store.

The average Partnership fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Real property, Dollar General, Wells Fargo, with strongest over-indexing on Real property (2.69× the country average). Demographically, the Partnership audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Partnership fans

Demographic split for Partnership audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.5
Estimated audience size20,031,407

Audience persona

The typical Partnership fan in United States is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Top regions in United States

Top regions ranked by reach for Partnership in United States
RegionReachAffinity
California3,640,7911.65×
Florida2,094,5831.54×
Texas2,071,7171.2×
New York1,495,6241.34×
Georgia898,3021.46×
North Carolina785,3161.3×
Massachusetts732,7121.86×
Illinois674,0011.01×
New Jersey662,0791.3×
Pennsylvania588,8510.87×
Virginia584,6121.2×
Ohio513,0090.83×
Tennessee448,2671.12×
Michigan435,3470.83×
Washington386,3790.96×
Arizona366,8970.9×
Maryland358,5411.04×
Indiana354,1720.97×
Wisconsin331,0171.1×
Colorado311,8250.99×
Louisiana306,4711.19×
Missouri287,5960.89×
South Carolina282,4140.94×
Alabama268,0320.96×
Minnesota245,5290.86×
Connecticut222,1151.11×
Oregon214,6550.93×
Kentucky201,8250.8×
Oklahoma182,0590.82×
Mississippi181,2741.1×
Nevada178,5050.92×
Arkansas158,1320.96×
Utah142,9560.8×
Kansas140,4960.89×
Iowa126,9150.77×
Montana104,7461.88×
New Mexico78,8920.79×
Washington, District of Columbia78,8851.31×
Maine74,8361.04×
Idaho70,3450.7×
Nebraska69,9880.7×
Rhode Island68,4291.07×
Hawaii67,1990.78×
West Virginia66,1020.71×
New Hampshire61,7540.78×
Delaware42,0210.76×
South Dakota27,0080.58×
Vermont26,7290.76×
North Dakota25,8860.63×
Alaska24,5220.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Partnership audience
BrandAffinityCategory
Real property2.69×Home & Garden
Dollar General1.83×Shopping
Wells Fargo1.77×Business & Career
Dentistry2.41×Business & Career
The UPS Store1.95×Shopping
Bank of America1.55×Business & Career
Dollar Tree1.53×Shopping
Made in USA2.17×Business & Career
Powerball1.51×Games
J. C. Penney1.74×Shopping
Chase (bank)1.63×Business & Career
Menards1.68×Home & Garden
Livemusic1.71×Music & Radio
Auction1.68×Shopping
Private equity3.15×Business & Career
Doordash1.57×Food & Beverages
Lawn mower2.34×Home & Garden
United Parcel Service1.55×Business & Career
Five Below1.69×Shopping
CarMax1.69×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Partnership audience
TraitClusterScore
Career OrientationPOWER1.54
Quality AwarenessPREMIUM1.25
DIY MentalityTHRILL1.21
Need for SecurityCONSERVATISM1.21
Convenience OrientationPREMIUM1.18
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Partnership
CountryShare
United States43.8%
United Kingdom10.1%
Italy3.9%

See Partnership audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Partnership have in United States?

Partnership has an estimated audience of 20,031,407 people in United States, concentrated in California and Florida.

What is the gender split and age of Partnership fans?

52.5% of Partnership fans are female, 47.5% are male, with an average age of 41.5 years.

Which brands do Partnership fans like most?

Partnership fans show strongest brand affinity for Real property (2.69×), Dollar General (1.83×), and Wells Fargo (1.77×) over the country average.

Where do Partnership fans live in United States?

Partnership fans in United States are most concentrated in California (reach 3,640,791), Florida (reach 2,094,583), and Texas (reach 2,071,717). These three regions account for the largest share of the active audience.

What other brands do Partnership fans also like?

Beyond Partnership itself, the audience over-indexes on Dollar General (1.83×), Wells Fargo (1.77×), Dentistry (2.41×), and The UPS Store (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Partnership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.