A data profile of the people who buy, follow and care about Partnership in United Kingdom — modelled from more than twelve digital signal sources. Partnership has an estimated audience of 4,626,107 people in United Kingdom.
The average Partnership fan in United Kingdom is 45.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Wikipedia, Kitchen, with strongest over-indexing on Volunteering (2.19× the country average).
Demographically, the Partnership audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Partnership fan in United Kingdom is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Volunteering.
The key figures that characterise the Partnership profile in United Kingdom.
62.0% are female, 38.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.0 |
| Estimated audience size | 4,626,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Partnership audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 43.8% |
| United Kingdom | 10.1% |
| Italy | 3.9% |
Where the Partnership audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.41× | |
| 02 | Yorkshire and the Humber | ~500K | 1.33× | |
| 03 | North East | ~200K | 1.16× | |
| 04 | England | ~3.5M | 1.09× | |
| 05 | East of England | ~400K | 1.05× | |
| 06 | Northern Ireland | ~100K | 1.04× | |
| 07 | South East | ~600K | 1.01× | |
| 08 | Wales | ~300K | 0.95× | |
| 09 | Scotland | ~400K | 0.92× | |
| 10 | East Midlands | ~300K | 0.83× | |
| 11 | South West | ~300K | 0.78× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the Partnership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Risk management | Business & Career | 2.29× | ||
| 02 | Wikipedia | Internet & Social Media | 2.25× | ||
| 03 | Real property | Home & Garden | 2.20× | ||
| 04 | Volunteering | Politics & Society | 2.19× | ||
| 05 | Esso | Cars & Mobility | 2.18× | ||
| 06 | Refrigerator | Home & Garden | 2.13× | ||
| 07 | Mother's Day | Kids & Family | 2.07× | ||
| 08 | Hot tub | Home & Garden | 2.03× | ||
| 09 | Mobile home | Cars & Mobility | 1.79× | ||
| 10 | Garden furniture | Home & Garden | 1.77× | ||
| 11 | Ocado | Shopping | 1.75× | ||
| 12 | Hobby | Home & Garden | 1.72× | ||
| 13 | Internet & Social Media | 1.66× | |||
| 14 | Distilled beverage | Food & Beverages | 1.62× | ||
| 15 | William Hill (bookmaker) | Games | 1.62× | ||
| 16 | Politics | Politics & Society | 1.57× | ||
| 17 | Kitchen | Home & Garden | 1.56× | ||
| 18 | IKEA | Home & Garden | 1.56× | ||
| 19 | Aldi | Shopping | 1.55× | ||
| 20 | Home Appliances | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Mindfulness | BALANCE | 0.86× | |
| Community Orientation | OPEN | 0.87× |
Partnership has an estimated audience of 4,626,107 people in United Kingdom, concentrated in England and South East.
62.0% of Partnership fans are female, 38.0% are male, with an average age of 45.0 years.
Partnership fans show strongest brand affinity for Volunteering (2.19×), Wikipedia (2.25×), and Kitchen (1.56×) over the country average.
Partnership fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Partnership itself, the audience over-indexes on Wikipedia (2.25×), Kitchen (1.56×), Hobby (1.72×), and Politics (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Partnership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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