Partnership Audience in Germany
Partnership has an estimated audience of 265,937 people in Germany. 42.8% are female, 57.2% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Real property, Headphones, Amanda Seyfried.
The average Partnership fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Real property, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Partnership audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Partnership fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 36.0 |
| Estimated audience size | 265,937 |
Audience persona
The typical Partnership fan in Germany is more male, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,092 | 1.03× |
| Bayern | 44,415 | 1.04× |
| Baden-Württemberg | 35,225 | 0.97× |
| Hessen | 27,737 | 1.37× |
| Niedersachsen | 24,145 | 0.93× |
| Berlin | 15,945 | 1.34× |
| Sachsen | 12,637 | 0.97× |
| Rheinland-Pfalz | 12,560 | 0.94× |
| Schleswig-Holstein | 8,611 | 0.9× |
| Brandenburg | 6,951 | 0.84× |
| Hamburg | 6,659 | 1.11× |
| Thüringen | 6,304 | 0.93× |
| Sachsen-Anhalt | 5,823 | 0.85× |
| Mecklenburg-Vorpommern | 5,016 | 0.99× |
| Saarland | 2,788 | 0.85× |
| Bremen | 2,119 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Western Union | 5.87× | Business & Career |
| Real property | 6.16× | Home & Garden |
| Headphones | 7.19× | Technology & Electronics |
| Amanda Seyfried | 10.62× | Movies & TV |
| Viber | 14.51× | Internet & Social Media |
| Allgäu | 7.38× | Travel & Leisure |
| Country rap | 7.06× | Music & Radio |
| German television comedy | 6.85× | Movies & TV |
| Tagesschau | 2.34× | Movies & TV |
| Sarah Paulson | 17.38× | Movies & TV |
| Austrian Airlines | 10.36× | Travel & Leisure |
| Firefox | 6.81× | Internet & Social Media |
| Pillow | 4.91× | Home & Garden |
| Fidelity Investments | 20.55× | Business & Career |
| Daytona International Speedway | 17.38× | Sports |
| Lake Constance | 8.24× | Travel & Leisure |
| Public administration | 8.42× | Business & Career |
| Pets | 1.74× | Pets & Animals |
| Risk management | 5.21× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.16 |
| Career Orientation | POWER | 1.67 |
| Early Adopter Mentality | POWER | 1.49 |
| Indulgence | JOY | 1.45 |
| Pet Ownership | JOY | 1.38 |
| Travelling | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.8% |
| United Kingdom | 10.1% |
| Italy | 3.9% |
See Partnership audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Partnership have in Germany?
Partnership has an estimated audience of 265,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Partnership fans?
42.8% of Partnership fans are female, 57.2% are male, with an average age of 36.0 years.
Which brands do Partnership fans like most?
Partnership fans show strongest brand affinity for Satire (8.81×), Western Union (5.87×), and Real property (6.16×) over the country average.
Where do Partnership fans live in Germany?
Partnership fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,092), Bayern (reach 44,415), and Baden-Württemberg (reach 35,225). These three regions account for the largest share of the active audience.
What other brands do Partnership fans also like?
Beyond Partnership itself, the audience over-indexes on Western Union (5.87×), Real property (6.16×), Headphones (7.19×), and Amanda Seyfried (10.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Partnership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.