Financial risk management Audience in United States

Financial risk management has an estimated audience of 1,075,843 people in United States. 38.2% are female, 61.8% are male, average age 44.8. Top regions: California, New York, Texas. Top brand affinities: Hedge fund, MSN, Sundar Pichai, Life insurance, Planet Fitness.

The average Financial risk management fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hedge fund, MSN, Sundar Pichai, with strongest over-indexing on Hedge fund (29.35× the country average). Demographically, the Financial risk management audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Financial risk management fans

Demographic split for Financial risk management audience in United States
MetricValue
Female38.2%
Male61.8%
Average age44.8
Estimated audience size1,075,843

Audience persona

The typical Financial risk management fan in United States is more male, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Hedge fund.

Top regions in United States

Top regions ranked by reach for Financial risk management in United States
RegionReachAffinity
California89,2410.75×
New York87,8851.46×
Texas61,5300.67×
Florida44,9310.62×
Virginia36,4921.39×
New Jersey31,7861.16×
Illinois29,8250.83×
Georgia28,4760.86×
North Carolina25,8380.8×
Pennsylvania24,0430.66×
Massachusetts22,5321.06×
Ohio15,9300.48×
Indiana15,8780.81×
Michigan14,2310.51×
Maryland13,7090.74×
Arizona12,0740.55×
Connecticut11,5381.07×
Tennessee10,4870.49×
Washington10,4740.49×
Missouri10,2520.59×
Minnesota10,1180.66×
Colorado9,7480.57×
Kentucky9,3940.7×
Idaho9,2581.72×
Louisiana8,7410.63×
South Carolina8,1480.5×
Wisconsin8,0890.5×
Kansas7,9370.94×
Alabama7,6570.51×
Oklahoma7,5360.63×
Mississippi6,9390.78×
Arkansas6,1650.7×
Oregon6,0330.49×
West Virginia5,7291.14×
Alaska5,7172.48×
Montana5,3991.81×
Hawaii5,0531.09×
Iowa5,0230.57×
Nevada4,9650.48×
South Dakota4,9191.98×
Washington, District of Columbia4,9121.52×
North Dakota4,7892.17×
New Hampshire4,7201.11×
Wyoming4,6342.91×
Nebraska4,6220.86×
New Mexico4,5980.85×
Rhode Island4,5581.33×
Maine4,5551.18×
Utah4,4980.47×
Vermont4,4832.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial risk management audience
BrandAffinityCategory
Hedge fund29.35×Business & Career
MSN3.92×News
Sundar Pichai32.69×Business & Career
Life insurance4.93×Business & Career
Planet Fitness2.74×Sports
Flight simulator13.03×Games
Chuck Norris4.08×Movies & TV
LinkedIn2.22×Internet & Social Media
Staples (Canada)3.06×Business & Career
Livemusic2.92×Music & Radio
Diaper bag3.56×Kids & Family
FlightAware5.56×Travel & Leisure
Great Clips3.09×Beauty & Wellness
Risk management3.22×Business & Career
T-Mobile1.93×Technology & Electronics
Golf Channel2.88×Sports
Wall Street7.53×Business & Career
FC Bayern Munich3.19×Sports
Wells Fargo1.77×Business & Career
Bass guitar2.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial risk management audience
TraitClusterScore
Need for SecurityCONSERVATISM1.58
Career OrientationPOWER1.53
Risk AppetiteTHRILL1.49
LGBTQ+ IdentityOPEN1.41
ExtroversionTHRILL1.27
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Financial risk management
CountryShare
United States28.3%
India12.4%
Germany8.5%

See Financial risk management audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Financial risk management have in United States?

Financial risk management has an estimated audience of 1,075,843 people in United States, concentrated in California and New York.

What is the gender split and age of Financial risk management fans?

38.2% of Financial risk management fans are female, 61.8% are male, with an average age of 44.8 years.

Which brands do Financial risk management fans like most?

Financial risk management fans show strongest brand affinity for Hedge fund (29.35×), MSN (3.92×), and Sundar Pichai (32.69×) over the country average.

Where do Financial risk management fans live in United States?

Financial risk management fans in United States are most concentrated in California (reach 89,241), New York (reach 87,885), and Texas (reach 61,530). These three regions account for the largest share of the active audience.

What other brands do Financial risk management fans also like?

Beyond Financial risk management itself, the audience over-indexes on MSN (3.92×), Sundar Pichai (32.69×), Life insurance (4.93×), and Planet Fitness (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial risk management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.