Financial risk management Audience in United States

Financial risk management logo

Financial risk management has an estimated audience of 1,075,843 people in United States. 38.2% are female, 61.8% are male, average age 44.8. Top regions: California, New York, Texas. Top brand affinities: The Cell, Israel, Jesse Plemons, Jeep Wagoneer, Urban horticulture.

The average Financial risk management fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The Cell, Israel, Jesse Plemons, with strongest over-indexing on The Cell (32.69× the country average). Demographically, the Financial risk management audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Financial risk management fans

Demographic split for Financial risk management audience in United States
MetricValue
Female38.2%
Male61.8%
Average age44.8
Estimated audience size1,075,843

Audience persona

The typical Financial risk management fan in United States is more male, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for The Cell.

Top regions in United States

Top regions ranked by reach for Financial risk management in United States
RegionReachAffinity
California89,2410.75×
New York87,8851.46×
Texas61,5300.67×
Florida44,9310.62×
Virginia36,4921.39×
New Jersey31,7861.16×
Illinois29,8250.83×
Georgia28,4760.86×
North Carolina25,8380.8×
Pennsylvania24,0430.66×
Massachusetts22,5321.06×
Ohio15,9300.48×
Indiana15,8780.81×
Michigan14,2310.51×
Maryland13,7090.74×
Arizona12,0740.55×
Connecticut11,5381.07×
Tennessee10,4870.49×
Washington10,4740.49×
Missouri10,2520.59×
Minnesota10,1180.66×
Colorado9,7480.57×
Kentucky9,3940.7×
Idaho9,2581.72×
Louisiana8,7410.63×
South Carolina8,1480.5×
Wisconsin8,0890.5×
Kansas7,9370.94×
Alabama7,6570.51×
Oklahoma7,5360.63×
Mississippi6,9390.78×
Arkansas6,1650.7×
Oregon6,0330.49×
West Virginia5,7291.14×
Alaska5,7172.48×
Montana5,3991.81×
Hawaii5,0531.09×
Iowa5,0230.57×
Nevada4,9650.48×
South Dakota4,9191.98×
Washington, District of Columbia4,9121.52×
North Dakota4,7892.17×
New Hampshire4,7201.11×
Wyoming4,6342.91×
Nebraska4,6220.86×
New Mexico4,5980.85×
Rhode Island4,5581.33×
Maine4,5551.18×
Utah4,4980.47×
Vermont4,4832.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial risk management audience
BrandAffinityCategory
The Cell32.69×Movies & TV
Israel2.85×Travel & Leisure
Jesse Plemons3.34×Movies & TV
Jeep Wagoneer4.81×Cars & Mobility
Urban horticulture2.51×Home & Garden
Kansas1.68×Travel & Leisure
Nebraska Cornhuskers football2.28×Sports
Regional styles of Mexican music1.67×Music & Radio
Cam Ward2.23×Sports
Kendra Scott1.61×Fashion & Accessoires
JDSU1.57×Business & Career
Wikia1.74×Internet & Social Media
Home staging2.6×Home & Garden
Noodle (Gorillaz)1.65×Music & Radio
Glossier2.38×Beauty & Wellness
Kento Yamazaki4.66×Movies & TV
Certified diabetes educator5.35×Business & Career
Mangaka1.64×Literature
Meals on Wheels2.19×Food & Beverages
Corona (band)2.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial risk management audience
TraitClusterScore
Need for SecurityCONSERVATISM1.58
Career OrientationPOWER1.53
Risk AppetiteTHRILL1.49
LGBTQ+ IdentityOPEN1.41
ExtroversionTHRILL1.27
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Financial risk management
CountryShare
United States28.3%
India12.4%
Germany8.5%

See Financial risk management audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Financial risk management have in United States?

Financial risk management has an estimated audience of 1,075,843 people in United States, concentrated in California and New York.

What is the gender split and age of Financial risk management fans?

38.2% of Financial risk management fans are female, 61.8% are male, with an average age of 44.8 years.

Which brands do Financial risk management fans like most?

Financial risk management fans show strongest brand affinity for The Cell (32.69×), Israel (2.85×), and Jesse Plemons (3.34×) over the country average.

Where do Financial risk management fans live in United States?

Financial risk management fans in United States are most concentrated in California (reach 89,241), New York (reach 87,885), and Texas (reach 61,530). These three regions account for the largest share of the active audience.

What other brands do Financial risk management fans also like?

Beyond Financial risk management itself, the audience over-indexes on Israel (2.85×), Jesse Plemons (3.34×), Jeep Wagoneer (4.81×), and Urban horticulture (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial risk management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.