Rascasse Audience Intelligence

Punjab, India Audience in United States

A data profile of the people who buy, follow and care about Punjab, India in United States — modelled from more than twelve digital signal sources. Punjab, India has an estimated audience of 1,533,985 people in United States.

#243among City in United States#1438among POI in United States#1320in Travel & Leisure

The average Punjab, India fan in United States is 34.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include India national cricket team, Hindi, NDTV, with strongest over-indexing on India national cricket team (32.96× the country average).

Demographically, the Punjab, India audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Punjab, India fan in United States is balanced, around 34.4 years old, with strong Price Sensitivity tendencies and a notable affinity for India national cricket team.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punjab, India profile in United States.

Audience size
1.5M
in United States
Gender
48.3%♀
51.7% male
Age
34.4
average years
Country rank
#17461
POI in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punjab, India fans

48.3% are female, 51.7% are male, average age 34.4.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Punjab, India audience in United States
MetricValue
Female48.3%
Male51.7%
Average age34.4
Estimated audience size1,533,985
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Punjab, India audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3919%
40-4915%
50+12%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Punjab, India audience comes from United States.

Worldwide audience distribution share by country for Punjab, India
CountryShare
India48.3%
Pakistan8.4%
United States5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punjab, India audience in United States is strongest.

Fig. 05

Top regions by affinity

Punjab, India fans by region: top regions in United States
#RegionReachAffinity×
01Washington~60K2.00×
02California~300K1.92×
03New York~100K1.43×
04Massachusetts~40K1.42×
05Indiana~40K1.39×
06New Jersey~50K1.36×
07Michigan~50K1.33×
08Virginia~50K1.26×
09Oregon~20K1.26×
10Washington, District of Columbia~5K1.16×
11Illinois~60K1.15×
12Maryland~30K1.07×
13Texas~100K1.04×
14Colorado~20K1.02×
15Wisconsin~20K1.02×
16Pennsylvania~50K1.01×
17Connecticut~20K1.01×
18Alaska~3K1.00×
19Minnesota~20K0.99×
20Kansas~10K0.99×
21Rhode Island~5K0.99×
22Vermont~3K0.99×
23New Hampshire~6K0.98×
24Delaware~4K0.98×
25South Dakota~3K0.98×
26North Dakota~3K0.98×
27Nevada~10K0.97×
28Montana~4K0.97×
29Ohio~50K0.96×
30Arkansas~10K0.96×
31Maine~5K0.96×
32Arizona~30K0.95×
33Utah~10K0.95×
34Mississippi~10K0.95×
35Idaho~7K0.95×
36West Virginia~7K0.95×
37Hawaii~6K0.94×
38Nebraska~7K0.93×
39New Mexico~7K0.93×
40Kentucky~20K0.92×
41Iowa~10K0.92×
42Georgia~40K0.91×
43Oklahoma~20K0.91×
44Florida~90K0.89×
45Missouri~20K0.89×
46Louisiana~20K0.89×
47North Carolina~40K0.86×
48Tennessee~30K0.86×
49South Carolina~20K0.86×
50Alabama~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Punjab, India, United States
0.85×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punjab, India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punjab, India audience
#·InterestCategoryAffinity×
01Ranbir KapoorMovies & TV40.32×
02HDFC BankBusiness & Career36.24×
03HindustanPolitics & Society35.78×
04Ranveer SinghMovies & TV33.50×
05NDTVMovies & TV33.09×
06India national cricket teamSports32.96×
07KajolMovies & TV32.20×
08Alia BhattMovies & TV28.45×
09Deepika PadukoneMovies & TV22.25×
10Etihad AirwaysTravel & Leisure20.00×
11Shah Rukh KhanMovies & TV19.25×
12HindiPolitics & Society17.92×
13Cricket World CupSports16.92×
14BodrumTravel & Leisure14.66×
15Priyanka ChopraMovies & TV13.97×
16Vintage BooksLiterature13.67×
17FlipkartShopping10.55×
18PakistanTravel & Leisure9.00×
19Bollywood moviesMovies & TV5.18×
20CanadaTravel & Leisure3.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punjab, India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punjab, India audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.89×
Pet OwnershipJOY1.77×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punjab, India audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
DIY MentalityTHRILL0.80×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punjab, India have in United States?

Punjab, India has an estimated audience of 1,533,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Punjab, India fans?

48.3% of Punjab, India fans are female, 51.7% are male, with an average age of 34.4 years.

03

Which brands do Punjab, India fans like most?

Punjab, India fans show strongest brand affinity for India national cricket team (32.96×), Hindi (17.92×), and NDTV (33.09×) over the country average.

04

Where do Punjab, India fans live in United States?

Punjab, India fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Punjab, India fans also like?

Beyond Punjab, India itself, the audience over-indexes on Hindi (17.92×), NDTV (33.09×), Ranveer Singh (33.5×), and Ranbir Kapoor (40.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Punjab, India audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Punjab, India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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