Punjab, India Audience in United States
Punjab, India has an estimated audience of 1,533,985 people in United States. 48.3% are female, 51.7% are male, average age 34.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Hindi, HDFC Bank, Microblogging.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Hindi, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Punjab, India audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Punjab, India fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 34.4 |
| Estimated audience size | 1,533,985 |
Audience persona
The typical Punjab, India fan in United States is balanced, around 34.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Hindi | 21.01× | Politics & Society |
| HDFC Bank | 66.85× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
| Ranveer Singh | 45.59× | Movies & TV |
| Ranbir Kapoor | 56.02× | Movies & TV |
| Singer-songwriter | 5.51× | Music & Radio |
| India national cricket team | 21.12× | Sports |
| Pakistan | 12.12× | Travel & Leisure |
| Deepika Padukone | 31.68× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Shah Rukh Khan | 25.23× | Movies & TV |
| MARIA.B | 33.2× | Fashion & Accessoires |
| Akshay Kumar | 39.72× | Movies & TV |
| NDTV | 25.66× | Movies & TV |
| Shahid Kapoor | 42.54× | Movies & TV |
| Canada | 4.5× | Travel & Leisure |
| Kia Sportage | 19.35× | Cars & Mobility |
| Anushka Sharma | 42.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.04 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Quality Awareness | PREMIUM | 1.63 |
| Pet Ownership | JOY | 1.56 |
| Mindfulness | BALANCE | 1.55 |
| Risk Appetite | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 48.3% |
| Pakistan | 8.4% |
| United States | 5.4% |
See Punjab, India audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Punjab, India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.