Rascasse Audience Intelligence

Punjab, India Audience in Germany

A data profile of the people who buy, follow and care about Punjab, India in Germany — modelled from more than twelve digital signal sources. Punjab, India has an estimated audience of 324,979 people in Germany.

#320among City in Germany#1523among POI in Germany#1314in Travel & Leisure

The average Punjab, India fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chennai Super Kings, Hindi, Shah Rukh Khan, with strongest over-indexing on Chennai Super Kings (41.98× the country average).

Demographically, the Punjab, India audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Punjab, India fan in Germany is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Chennai Super Kings.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punjab, India profile in Germany.

Audience size
325K
in Germany
Gender
40.6%♀
59.4% male
Age
35.3
average years
Country rank
#16363
POI in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punjab, India fans

40.6% are female, 59.4% are male, average age 35.3.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Punjab, India audience in Germany
MetricValue
Female40.6%
Male59.4%
Average age35.3
Estimated audience size324,979
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Punjab, India audience in Germany
Age bracketShare%
16-1926%
20-2925%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Punjab, India audience comes from Germany.

Worldwide audience distribution share by country for Punjab, India
CountryShare
India48.3%
Pakistan8.4%
United States5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punjab, India audience in Germany is strongest.

Fig. 05

Top regions by affinity

Punjab, India fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.26×
02Hamburg~8K1.12×
03Berlin~20K1.10×
04Bayern~60K1.07×
05Baden-Württemberg~50K1.07×
06Bremen~3K1.07×
07Saarland~4K1.02×
08Nordrhein-Westfalen~70K1.00×
09Sachsen~20K0.98×
10Thüringen~8K0.97×
11Mecklenburg-Vorpommern~6K0.97×
12Sachsen-Anhalt~8K0.96×
13Rheinland-Pfalz~20K0.95×
14Schleswig-Holstein~10K0.95×
15Brandenburg~10K0.95×
16Niedersachsen~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Punjab, India, Germany
0.88×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punjab, India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punjab, India audience
#·InterestCategoryAffinity×
01Ranveer SinghMovies & TV49.48×
02Anushka SharmaMovies & TV42.04×
03Chennai Super KingsSports41.98×
04Diljit DosanjhMusic & Radio36.52×
05BSE SENSEXBusiness & Career28.59×
06NDTVMovies & TV28.27×
07Vintage BooksLiterature26.05×
08Alia BhattMovies & TV24.50×
09Shah Rukh KhanMovies & TV23.82×
10HindiPolitics & Society23.50×
11Deepika PadukoneMovies & TV22.35×
12Amitabh BachchanMovies & TV20.60×
13Priyanka ChopraMovies & TV16.19×
14Aston Villa F.C.Sports8.98×
15Mel GibsonMovies & TV7.23×
16PakistanTravel & Leisure6.91×
17Millie Bobby BrownMovies & TV6.31×
18Lip glossBeauty & Wellness5.00×
19CanadaTravel & Leisure4.92×
20SupermanMovies & TV2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punjab, India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punjab, India audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.07×
SpiritualityBALANCE1.83×
Risk AppetiteTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punjab, India audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.84×
Pet OwnershipJOY0.86×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punjab, India have in Germany?

Punjab, India has an estimated audience of 324,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Punjab, India fans?

40.6% of Punjab, India fans are female, 59.4% are male, with an average age of 35.3 years.

03

Which brands do Punjab, India fans like most?

Punjab, India fans show strongest brand affinity for Chennai Super Kings (41.98×), Hindi (23.5×), and Shah Rukh Khan (23.82×) over the country average.

04

Where do Punjab, India fans live in Germany?

Punjab, India fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Punjab, India fans also like?

Beyond Punjab, India itself, the audience over-indexes on Hindi (23.5×), Shah Rukh Khan (23.82×), Ranveer Singh (49.48×), and Vintage Books (26.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Punjab, India audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Punjab, India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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