Punjab, India Audience in Germany

Punjab, India logo

Punjab, India has an estimated audience of 324,979 people in Germany. 40.6% are female, 59.4% are male, average age 35.3. Top brand affinities: Dailymotion, Ranveer Singh, Hindi, Vintage Books, U.S. Polo Assn..

Top brand affinities include Dailymotion, Ranveer Singh, Hindi, with strongest over-indexing on Dailymotion (22.88× the country average). Demographically, the Punjab, India audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Punjab, India fans

Demographic split for Punjab, India audience in Germany
MetricValue
Female40.6%
Male59.4%
Average age35.3
Estimated audience size324,979

Audience persona

The typical Punjab, India fan in Germany is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Dailymotion.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Punjab, India audience
BrandAffinityCategory
Dailymotion22.88×Movies & TV
Ranveer Singh92.23×Movies & TV
Hindi30.01×Politics & Society
Vintage Books34.18×Literature
U.S. Polo Assn.43.99×Fashion & Accessoires
Canada5.53×Travel & Leisure
Chennai27.05×Travel & Leisure
Amitabh Bachchan35.77×Movies & TV
BSE SENSEX33.71×Business & Career
Shah Rukh Khan18.39×Movies & TV
Priyanka Chopra17.07×Movies & TV
Deepika Padukone26.38×Movies & TV
ICloud5.97×Technology & Electronics
Millie Bobby Brown5.25×Movies & TV
Indian Cricket44.84×Sports
Chennai Super Kings17.24×Sports
Pakistan7.63×Travel & Leisure
Do it yourself (DIY)2.28×Home & Garden
India national cricket team10.47×Sports
Casino5.42×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Punjab, India audience
TraitClusterScore
Risk AppetiteTHRILL1.47
SustainabilityBALANCE1.45
LGBTQ+ IdentityOPEN1.42
Career OrientationPOWER1.41
MindfulnessBALANCE1.4
Sports ActivityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Punjab, India
CountryShare
India48.3%
Pakistan8.4%
United States5.4%

See Punjab, India audiences in other countries

More City audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Punjab, India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.