Rascasse Audience Intelligence

Derek Hough Audience in United States

A data profile of the people who buy, follow and care about Derek Hough in United States — modelled from more than twelve digital signal sources. Derek Hough has an estimated audience of 1,923,924 people in United States.

#3among Dancer in United States#2712among Person in United States#2306in Movies & TV

The average Derek Hough fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Erin Andrews, Dancing with the Stars, Sharon Osbourne, with strongest over-indexing on Erin Andrews (99.69× the country average).

Demographically, the Derek Hough audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Derek Hough fan in United States is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Erin Andrews.

Category: Movies & TV · Type: Person · Subtype: Dancer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Derek Hough profile in United States.

Audience size
1.9M
in United States
Gender
69.5%♀
30.5% male
Age
39.3
average years
Country rank
#14666
Person in United States
Fig. 01

Search interest · 12-month trend

+86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Derek Hough fans

69.5% are female, 30.5% are male, average age 39.3.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Derek Hough audience in United States
MetricValue
Female69.5%
Male30.5%
Average age39.3
Estimated audience size1,923,924
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Derek Hough audience in United States
Age bracketShare%
16-1918%
20-2928%
30-3912%
40-4916%
50+26%
Fig. 04

Worldwide distribution

78.7%

of the worldwide Derek Hough audience comes from United States.

Worldwide audience distribution share by country for Derek Hough
CountryShare
United States78.7%
Canada10.2%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Derek Hough audience in United States is strongest.

Fig. 05

Top regions by affinity

Derek Hough fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.99×
02New Hampshire~10K1.47×
03Idaho~10K1.43×
04Wisconsin~30K1.18×
05Massachusetts~40K1.16×
06Connecticut~20K1.13×
07Pennsylvania~70K1.12×
08Illinois~70K1.12×
09Ohio~60K1.10×
10Missouri~30K1.10×
11Minnesota~30K1.10×
12Nebraska~10K1.10×
13Iowa~20K1.09×
14Rhode Island~6K1.09×
15New Jersey~50K1.08×
16Arizona~40K1.08×
17Indiana~40K1.08×
18Tennessee~40K1.07×
19Alabama~30K1.05×
20Kansas~10K1.04×
21Florida~100K1.03×
22Kentucky~20K1.03×
23Maine~7K1.02×
24South Carolina~30K1.00×
25Arkansas~10K1.00×
26North Carolina~50K0.99×
27Michigan~50K0.99×
28North Dakota~4K0.99×
29South Dakota~4K0.98×
30Oklahoma~20K0.96×
31West Virginia~8K0.96×
32Montana~5K0.96×
33Delaware~5K0.95×
34Colorado~30K0.90×
35Oregon~20K0.90×
36New York~90K0.89×
37Virginia~40K0.88×
38Louisiana~20K0.88×
39Vermont~3K0.88×
40Nevada~20K0.87×
41Mississippi~10K0.86×
42California~200K0.84×
43Washington~30K0.84×
44Texas~100K0.82×
45Georgia~50K0.82×
46Hawaii~6K0.78×
47Maryland~20K0.75×
48New Mexico~7K0.75×
49Alaska~3K0.69×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Derek Hough, United States
0.67×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Derek Hough audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Derek Hough audience
#·InterestCategoryAffinity×
01Erin AndrewsSports99.69×
02Terrell OwensSports24.53×
03Josh DuhamelFashion & Accessoires23.09×
04Sharon OsbourneMovies & TV19.91×
05Dancing with the StarsMovies & TV18.37×
06Christina ApplegateMovies & TV17.04×
07Rose McGowanMovies & TV13.47×
08Seth GreenMovies & TV13.29×
09Jason SegelMovies & TV12.45×
10Sophia BushMovies & TV11.83×
11Dax ShepardMovies & TV11.54×
12Julianne MooreMovies & TV10.36×
13Nathan FillionMovies & TV9.89×
14Mariska HargitayMovies & TV7.93×
15Demi MooreMovies & TV7.92×
16PoliticoPolitics & Society7.13×
17CanvaTechnology & Electronics6.66×
18Diane KeatonMovies & TV5.92×
19Staples (Canada)Business & Career4.21×
20Bank of AmericaBusiness & Career3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Derek Hough audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Derek Hough audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
CreativityOPEN1.30×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Derek Hough audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Risk AppetiteTHRILL0.86×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Derek Hough have in United States?

Derek Hough has an estimated audience of 1,923,924 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Derek Hough fans?

69.5% of Derek Hough fans are female, 30.5% are male, with an average age of 39.3 years.

03

Which brands do Derek Hough fans like most?

Derek Hough fans show strongest brand affinity for Erin Andrews (99.69×), Dancing with the Stars (18.37×), and Sharon Osbourne (19.91×) over the country average.

04

Where do Derek Hough fans live in United States?

Derek Hough fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Derek Hough fans also like?

Beyond Derek Hough itself, the audience over-indexes on Dancing with the Stars (18.37×), Sharon Osbourne (19.91×), Christina Applegate (17.04×), and Josh Duhamel (23.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Derek Hough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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