Derek Hough Audience in United States

Derek Hough logo

Derek Hough has an estimated audience of 1,814,927 people in United States. 69.5% are female, 30.5% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Historic site, headspace, Elsword, Cryptic crossword.

The average Derek Hough fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Historic site, headspace, with strongest over-indexing on Goop (17.67× the country average). Demographically, the Derek Hough audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Dancer

Demographics of Derek Hough fans

Demographic split for Derek Hough audience in United States
MetricValue
Female69.5%
Male30.5%
Average age39.3
Estimated audience size1,814,927

Audience persona

The typical Derek Hough fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Derek Hough in United States
RegionReachAffinity
California188,0290.94×
Texas140,7560.9×
Florida133,1101.08×
New York94,4600.93×
Illinois71,8641.19×
Pennsylvania63,5271.04×
Ohio63,4131.13×
North Carolina59,8881.1×
New Jersey48,9911.06×
Georgia48,5440.87×
Massachusetts44,7621.25×
Michigan44,5720.94×
Arizona43,9571.19×
Virginia40,5750.92×
Tennessee39,2111.08×
Indiana36,7481.11×
Utah34,3162.11×
Missouri32,4731.11×
Washington30,5500.84×
Wisconsin29,6891.09×
Alabama29,6831.17×
South Carolina28,2541.03×
Colorado27,2870.95×
Minnesota26,1711.01×
Maryland24,5790.79×
Kentucky22,5950.99×
Connecticut21,4001.18×
Louisiana20,4010.87×
Oklahoma18,5540.92×
Oregon18,5250.89×
Nevada16,5410.94×
Iowa15,8021.06×
Arkansas15,5611.04×
Kansas14,5541.02×
Idaho14,1321.55×
Mississippi11,9360.8×
New Hampshire9,0201.26×
Nebraska8,8830.98×
West Virginia7,0900.84×
Maine6,4450.99×
New Mexico6,3420.7×
Hawaii6,2270.8×
Rhode Island5,6530.98×
Montana4,6320.92×
Delaware4,2620.85×
Washington, District of Columbia3,8320.7×
South Dakota3,6870.88×
North Dakota3,2380.87×
Vermont2,6520.83×
Alaska2,1970.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Derek Hough audience
BrandAffinityCategory
Goop17.67×Internet & Social Media
Historic site11.46×Arts & Culture
headspace15×Health
Elsword26.19×Games
Cryptic crossword23.88×Technology & Electronics
Whataburger2.73×Food & Beverages
Wok7.68×Food & Beverages
Monmouth County, New Jersey10.27×Travel & Leisure
Gomer Pyle, U.S.M.C.26.43×Movies & TV
Étretat26.53×Travel & Leisure
Grinch3.53×Movies & TV
Iron Man (film)4.19×Movies & TV
Google Home5.14×Technology & Electronics
Tezz5.66×Movies & TV
Pillow1.7×Home & Garden
TV Fanatic8.26×Movies & TV
Governor of Michigan5.73×Politics & Society
Vocal harmony3.24×Music & Radio
Jingoism1.52×Politics & Society
Grace Slick5.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Derek Hough audience
TraitClusterScore
ExtroversionTHRILL1.28
CreativityOPEN1.25
Community OrientationOPEN1.15
Healthy LifestyleBALANCE1.12
Pet OwnershipJOY1.07
Family OrientationCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Derek Hough
CountryShare
United States78.5%
Canada10.0%
United Kingdom2.7%

See Derek Hough audiences in other countries

More Dancer audiences in United States

Frequently asked questions

How many fans does Derek Hough have in United States?

Derek Hough has an estimated audience of 1,814,927 people in United States, concentrated in California and Texas.

What is the gender split and age of Derek Hough fans?

69.5% of Derek Hough fans are female, 30.5% are male, with an average age of 39.3 years.

Which brands do Derek Hough fans like most?

Derek Hough fans show strongest brand affinity for Goop (17.67×), Historic site (11.46×), and headspace (15×) over the country average.

Where do Derek Hough fans live in United States?

Derek Hough fans in United States are most concentrated in California (reach 188,029), Texas (reach 140,756), and Florida (reach 133,110). These three regions account for the largest share of the active audience.

What other brands do Derek Hough fans also like?

Beyond Derek Hough itself, the audience over-indexes on Historic site (11.46×), headspace (15×), Elsword (26.19×), and Cryptic crossword (23.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Derek Hough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.